ClickZ

JUNE 12, 2020

30-second summary: Knowledge gap stands as the biggest challenge for AI technology adoption and implementation. Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Zoominfo

JUNE 10, 2024

In today’s intensely competitive market, the coveted first-mover advantage is no longer good enough. To truly sell smarter and win faster, sales and marketing professionals need to be the first to reach their targets precisely when buyers are ready to engage. Sure, they might be the perfect fit for your solutions.

Zoominfo 100

Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

Exo B2B

OCTOBER 10, 2023

When we signed up for the B2B Forum, held in Boston last week, we (and I in particular) had high expectations of this annual B2B marketing “great mass” Just imagine… Almost all the big names were announced, but not B2B Barbie! The “star” of content marketing lived up to her reputation. Note that name.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. It would be unlikely for consumers to stop using social media altogether in short order.”

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

Top Rank Marketing

SEPTEMBER 4, 2023

Complacency has never been an option in B2B marketing. Getting ahead in B2B marketing has always been about innovating faster at scale than everyone else. 2023 has created something of a perfect storm for B2B marketing. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 85

Enterprise Management Work Management Marketing Management B2B Marketing 85

ClickZ

APRIL 1, 2020

30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. A CRM that includes ML adds the ability to access predictive analytics, automate email marketing campaigns and drive customer transactions.

Acquisitions 128

Acquisitions Marketing AI Marketing Automation Services FAQ 128

TrustRadius Marketing

SEPTEMBER 28, 2022

The solution lies in artificial intelligence for IT operations, or AIOps. Gartner estimates that up to 30% of enterprises will have incorporated AIOps into their infrastructure by as early as 2023. In order to keep up with the collection demand, IT infrastructure had to change and adapt. The result? H2 Defining AIOps?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Gartner 98

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Digital Asset Management 129

Digital Asset Management Paid Content Work Management Marketing Management 129

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. And as a marketer who fancies himself a bit of a “marketing technologist” (to borrow Scott Brinker’s terminology), this really resonated with me.

Thought Leadership 195

Thought Leadership Trends SME Paid Search Agency 195

ClickZ

NOVEMBER 9, 2020

A technical marketing landscape requires technical skills, but marketing still requires creativity, empathy, and humanity. Balancing data with creativity is incredibly important, particularly in the post-COVID-19 marketing universe. Finding the right talent is another big pain point. Avoid the temptation to over automate.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Zoominfo

FEBRUARY 26, 2021

We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities. What is Sales Automation? The Rise of Sales Automation.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Martech

AUGUST 15, 2023

To keep up with developments in this key martech category, here — in alphabetical order — are the CDP thought leaders you need to know. As a board member at Bayesian Health, he’s also involved in driving AI innovations for healthcare. He has also been a frequent contributor on CDPs to the Gartner Blog Network.

Enterprise Management 90

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 90

Customer Experience Matrix

DECEMBER 1, 2017

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) The change does add new challenges for marketers who were already having a hard time figuring out where to put ads on a mobile phone screen. marketing clouds increase their share.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Cintell

MARCH 31, 2020

Increased competition prevalent in the market has compelled businesses to strive towards customer engagement and building customer experience rather than just focusing on resolving their queries. It is no doubt that word of mouth is one of the best marketing tools that any company can ever use for customer acquisition. Conclusion.

Marketing AI 100

Marketing AI Ideal Customer Profiles Word of Mouth Customer Satisfaction 100

Conversica

NOVEMBER 28, 2018

New AI Assistant Automates Customer Conversations and Account Management, Enabling Customer Success Teams to Focus on Higher-Priority, Higher-Dollar Accounts. Conversica’s AI Customer Success Assistants are designed to drive increased renewal and upsell and cross-sell opportunities while improving the overall employee and customer experience.

Marketing AI 40

Marketing AI Work Management Marketing Management Conversion 40

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Exo B2B

JULY 7, 2021

It combines artificial intelligence and the expertise of specialists in a market that already has its leaders and challengers. So how will our client make its mark and strategically position themselves in a growing market already occupied by “Goliaths”? This is the launch of a new technology platform.

Positioning 52

Positioning Gartner Work Management Marketing Management 52

Zoominfo

AUGUST 19, 2021

In fact, a Gartner survey found that organizations attribute an average of $15 million in losses each year to bad data. Advanced insights : Additional information about a business that provides a more detailed picture of a company, such as its level of marketing sophistication.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

6sense

OCTOBER 15, 2018

It was incredible to host one of the breakout sessions this year at Gartner Sales & Marketing Conference in Las Vegas. The premise of the session was that ABM is incomplete without predictive and AI capabilities. Since AI was in the title of the session, participants were eager to dive into the bits and bytes.

Account Based Marketing 66

Account Based Marketing ABM Marketing AI Top of Funnel 66

Martech Advisor

NOVEMBER 11, 2019

Michael Gerard, chief marketing officer at e-Spirit, outlines questions marketers need to ask when examining CMS technologies that will help establish a superior digital experience. In order to create a superior digital experience, marketers must find the right content management solution as part of a digital technology ecosystem.

CMS Development 57

CMS Development Marketing AI Enterprise Management Gartner 57

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The Leader in Buyer Intent. Not good enough.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Valasys

APRIL 3, 2023

Sales and marketing teams are always trying to accomplish more with less. Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” Data on third-party intent: Some businesses sell information obtained from third-party websites to B2B marketers.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine.

Marketing Automation Services 90

Marketing Automation Services Work Management CMS Development Marketing Management 90

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management (CXM) is an absolute imperative for B2B marketers to get a competitive edge in the year 2020 & beyond. According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. Here, in alphabetical order, is MarTech’s list of ABM experts to follow. She is the host of the podcast B2B Marketing and More With Pam Didner.

Account Based Marketing 76

Account Based Marketing ABM DemandBase Marketing Analytics Tools 76

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021. 1: PubCon 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Valasys

FEBRUARY 20, 2023

Its income and expansion will be dependent on the whims of a target market that may or may not be aware that it even exists. When you divide a broad market into smaller groups in order to concentrate on a specific demographic of potential clients, you are creating targeted leads. Why are leads crucial, then?

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

Zoominfo

SEPTEMBER 7, 2021

Small data is big data which has been connected, organized, and packaged by complex algorithms in order to appear easy and actionable for humans ,” wrote Riccardo Osti, CEO at Wonderflow, which sells customer analysis software. Research firm Gartner listed small data as one of its top 10 data and analytics trends for 2021.

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

Conversica

AUGUST 5, 2021

Banuelos brings decades of sales experience in marketing cloud, enterprise marketing management, commerce, and digital experience solutions across SMB, mid-market and enterprise businesses and directly supports Conversica’s transparent commitment to Diversity and Inclusion. FOSTER CITY, Calif., – Aug.

Enterprise Management 59

Enterprise Management Marketing AI Marketing Management SMB 59

Bannerflow

MARCH 16, 2023

The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before. In this blog post, we’ll explore some of the top MarTech trends for 2023, and how marketers can stay ahead of the game.

Trends 59

Trends Privacy Gartner Advertising Agencies 59

Conversica

NOVEMBER 26, 2018

the leader in conversational AI for business, was today named number 484 on Deloitte’s Technology Fast 500 , a ranking of the 500 fastest growing technology, media, telecommunications, life sciences, and energy tech companies in North America. See how notable Conversica customers are benefiting from their own AI Assistants.

Marketing AI 40

Marketing AI Lead Scoring Lead Ranking Paid Search Agency 40

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Conversica

JUNE 8, 2021

a leader in Conversational AI solutions for revenue teams that help organizations attract, acquire and grow customers at scale, today announced its quarterly new subscription sales increased 23% since the first quarter of 2020; after a 210% year over year increase in 2020. FOSTER CITY, Calif., – June 8, 2021 – Conversica, Inc. ,

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52