Biznology
AUGUST 30, 2018
“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Like this post? Sign up for our emails here.
Biznology
DECEMBER 22, 2021
According to Gartner, “by the end of 2023, modern privacy laws will cover the personal information of 75% of the world’s population.” Getting more specific in my predictions for marketing privacy and security issues in 2022, here are a few ideas to keep in mind for 2022. Get Your Privacy Policies In Order.
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Biznology
MAY 25, 2021
Interesting speakers from Intel, CDW, Stirista and other leading B2B brands. August 31-September 2, virtual, Gartner Marketing Symposium/Xpo. B2B Marketing.net in running its second annual virtual conference in the US, with free limited-access passes available. June 7-10, virtual, B2B Marketing Exchange.
Biznology
OCTOBER 30, 2019
In complex buying situations, “sales reps are valued higher than ever” writes Gartner analyst Hank Barnes in The Rebirth of Enterprise Sales. What prompted this observation was a recent Gartner study of sales that result in “high-quality deals” — deals where customers are succeeding and are likely to become bigger customers.
Biznology
NOVEMBER 30, 2017
But new research from CEB , now Gartner , suggests that things are even worse these days: it’s buying gridlock. At CEB, now Gartner, we’ve been studying sales and marketing for years, which means that we have deep insights into the challenges within these functions. It involves multiple parties over long decision-making cycles.
Biznology
APRIL 1, 2022
The institutions that restore our humanity in this way will unleash a much more powerful form of learning among all workers that will lead to exponentially expanding opportunities. ” Gartner Insights: Creating Organizational Culture In a Hybrid World. ” Reboot: What Does It Mean To Step Back and Let Others Lead ?
Biznology
FEBRUARY 1, 2018
The numbers for 2017 aren’t yet in, but last year, Gartner doubled down with data saying, “Yes, it is really going to happen in 2017.” Often this cuts along on-premises vs. cloud lines, and invariably leads to the hodgepodge situation described above. How times have changed! Mix and match. High costs.
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