Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

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Gartner Vendors Lead Ranking Disintermediation 40

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Back in the day, technology purchase decisions were more complex and as such, IT used to own the majority of the budget and lead almost all of the decision making process.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Versium

JUNE 12, 2018

August 17, 2016 – Versium , a leading provider of automated predictive data technology solutions for marketing agencies and enterprises, today announced a number of significant corporate milestones and new leadership hires. Versium is a leading provider of automated data technology solutions for marketers. Redmond, Wash.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

Marketing automation tools supporting drip marketing campaigns and lead nurturing can build relationships with buyers during a longer sales process. According to Peter Sondergaard, SVP at Gartner, consumerization is a significant trend that will affect enterprise IT purchasing this decade and beyond.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

The ROI Guy

NOVEMBER 4, 2010

However, the importance of content and lack of priority towards direct engagements points to a troubling trend in that today’s Internet fueled, buyer controlled purchase process is disintermediating sales from the purchase process. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

6sense

FEBRUARY 14, 2022

Eric is a former Gartner and TOPO analyst who has long specialized in demand generation, digital, content, and media. In addition to helping companies create and grow new service offerings, he’s led new mobile, search, and lead-gen initiatives. 6sense: What is “brand safety” in the world of digital advertising?

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Advertisements Advertising Practices Disintermediation 62