Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SalesIntel

FEBRUARY 26, 2024

Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. First, let’s understand where the change is and how this impacting both B2B consumers and vendors. They’re empowered with self-sourced information that ultimately makes them well-informed buyers.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. First, let’s understand where the change is and how this impacting both B2B consumers and vendors. They’re empowered with self-sourced information that ultimately makes them well-informed buyers.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

Marketing Interactions

OCTOBER 15, 2021

Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner). 83% of a typical B2B purchase decision happens before a buyer engages with a vendor – therefore, marketing now owns impact across most of the buying process. Edelman/LinkedIn ). Net dollar retention and expansion (Success).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Madison Logic

MARCH 23, 2023

In our ML Insights Data Series, we examine the data on organizations and decision makers within the buying committee who purchase leading B2B technologies today. The Healthcare sector has consistently represented significant opportunities for cybersecurity vendors. billion in 2023.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Engagio

OCTOBER 18, 2023

as well as what content the account is researching offsite (tracked using B2B intent data). Early-stage accounts prefer educational content, while late-stage ones need help with vendor comparison and decision-making. Intent: Intent data also provides insights on topics an account finds relevant and their problem descriptions.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

DealSignal

AUGUST 3, 2023

Data providers should have precise, fine-grain filters for companies, contacts, and possibly intent data to help you reach the right people, at the right time, with the right message. Intent data refers to a range of online activities that helps you find people actively looking for solutions that your company offers.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Marketing Interactions

NOVEMBER 29, 2021

Buyer confidence is lacking – therefore they abandon buying because they can’t justify a purchase decision. Gartner calls this the biggest challenge in B2B buying. So it goes for selecting vendors and partners. It will help to identify when and why to gate B2B content and when to set it free. Reasons to Set B2B Content Free.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Madison Logic

NOVEMBER 30, 2023

Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.

Demand 52

Demand Brand Identity Branding Work Management 52

Lattice

DECEMBER 28, 2015

Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? So, with that in mind, what skills and competencies do marketers need to get the most out of intent data?

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

SalesIntel

AUGUST 8, 2022

According to Gartner, 80% of sales interactions are expected to be in digital channels by 2025. List pain points, key metrics, purchasing considerations, buying authority, and company details. If you are using a data provider, you can also quickly refer to company firmographic, technographic, and buyer intent data. .

High Quality Lead 52

High Quality Lead Lead Scoring Lead Ranking Cold Calling 52

Valasys

SEPTEMBER 21, 2021

Often the greatest B2B data providers in the market are empowered with the best-in-class Martech tools. They fuel your lead generation endeavors by the contact data of your target persona. This data is stored in a B2B database which allows marketers to harness the intent data of the customers through several platforms.

B2B Sales 52

B2B Sales B2B Marketing Ideal Customer Profiles Advertising Agencies 52

NetLine

MARCH 2, 2023

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. What is the Definition of B2B Buyer Intent Data? Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

DealSignal

MARCH 7, 2023

Once you’ve identified those targets, you can use the richness of the data to fortify your lead generation tactics. Focus on your core buyers Now’s the time to get really rich data on all of your prospects. If your approach to purchasing third-party data has been to simply focus on basic contact information, it’s time to shift that.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52

Zoominfo

AUGUST 16, 2023

As the velocity, volume, and variety of data increases, many businesses struggle with unreliable data that doesn’t offer valuable insights, leading to significant losses. In fact, a Gartner survey found that companies attribute an average of $15 million in losses each year to bad data.

Work Management 130

Work Management Marketing Management Ideal Customer Profiles Service 130

DealSignal

NOVEMBER 3, 2020

Once you’ve identified those targets, you can use the richness of the data to fortify your lead generation tactics. Now’s the time to get really rich data on all of your prospects. If your approach to purchasing third-party data has been to simply focus on basic contact information, it’s time to shift that.

Top of Funnel 52

Top of Funnel Marketing Automation Services B2B Sales Paid Search Agency 52

Zoominfo

NOVEMBER 5, 2020

Data is at the core of every go-to-market motion. As shown below, Contact, Account, and Intent data sit at the foundational level of the technology and execution stack. Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Inbox Insight

JULY 7, 2020

According to Gartner , global IT spending is set to be $3.9 For tech companies, that means staying one step ahead at all times and using IT intent data to shape strategy. The aim of this study is to enlighten demand generation marketers and tech vendors on buyer behaviour. trillion in 2020 and over $4 trillion by 2021.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Research 103

DemandBase

JULY 21, 2020

This has had an immediate and substantial influence on purchasing behaviors. Todd Berkowitz, Practice Vice President, Gartner. We’ll dive into 3rd-party intent data later, but let’s start with the power of predictive analytics. Have you ever purchased something because of who sold it to you or how they sold it to you?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

6sense

NOVEMBER 4, 2021

According to a recent Gartner study , more than two-thirds of B2B buyers feel a bit overwhelmed by the amount of high-quality research material available to them — especially on the internet. Interestingly, Gartner also found that 77% of B2B buyers rate their purchase experiences as extremely complex or difficult.

Gartner 62

Gartner Account Based Marketing Content B2B Sales 62

SalesIntel

AUGUST 2, 2022

Buyer Intent Data. Knowing the buyer’s buying intent will help you choose the right set of prospects to focus on. Buyer intent data helps you identify ready-to-buy prospects that are actively in the market for relevant solutions. Firmographic Data . Decision/ Purchase. Benefits of Data Enrichment.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 52

Engagio

JUNE 2, 2020

This has had an immediate and substantial influence on purchasing behaviors. If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. Have you ever purchased something because of who sold it to you or how they sold it to you?

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

PureB2B

MAY 3, 2021

According to Gartner , general decision-making for a B2B buyer follows a set number of tasks that focus on specific thought patterns the buyer revisits throughout the purchase process. That can entail asking the vendor for references, as well as delivering a presentation to senior management to get their support.

Lead Generation 62

Lead Generation Intent Work Management Marketing Management 62

PureB2B

MAY 3, 2021

According to Gartner , general decision-making for a B2B buyer follows a set number of tasks that focus on specific thought patterns the buyer revisits throughout the purchase process. That can entail asking the vendor for references, as well as delivering a presentation to senior management to get their support.

Lead Generation 62

Lead Generation Intent Work Management Marketing Management 62

Engagio

APRIL 20, 2020

It’s had a palpable impact on the purchasing behaviors of businesses — the top priorities of companies have drastically changed from what they were just two months ago. Practice Vice President, Gartner. Account engagement systems, intent data, sales engagement tools and more. Todd Berkowitz. Kathy Macchi.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Zoominfo

NOVEMBER 5, 2020

Data is at the core of every go-to-market motion. As shown below, Contact, Account, and Intent data sit at the foundational level of the technology and execution stack. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Engagio

APRIL 20, 2020

It’s had a palpable impact on the purchasing behaviors of businesses — the top priorities of companies have drastically changed from what they were just two months ago. Practice Vice President, Gartner. Account engagement systems, intent data, sales engagement tools and more. Todd Berkowitz. . Kathy Macchi. .

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

NetLine

SEPTEMBER 11, 2023

decision-makers per midmarket solution purchase, each with their unique goals and interests, it’s no small feat to align all the pieces. And it’s not just us saying that—a whopping 75% of customers surveyed by Gartner attest to the complexity of the purchase process. Stage 6: Purchase We’re at the purchase stage.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Choozle

JANUARY 20, 2020

B2B (also known as business-to-business) marketing reaches individuals at a business that is making a logical process-driven purchasing decision. At the same time, B2C (also known as business-to-consumer) marketing reaches individuals with emotion-driven purchasing decisions. But this isn’t black and white. What is B2B marketing?

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53