funnel interactive 
Marketing Insider Group
MARCH 11, 2024
All customers you get to the bottom of the marketing and sales funnel begin as leads. Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Once they have made that initial interaction, it’s up to you to reach out and launch your strategy to convert them to sales.
ANNUITAS
OCTOBER 31, 2023
The core design principle for creating a Perpetual Growth Engine is to design GTM programmatic interactions that are two-way and adaptive. It is scaling this interaction across all customers and journeys. ” It also requires tight integration between Demand Process layers.
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Act-On
APRIL 10, 2024
eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. He wants to improve marketing for his local food cart, and entered our funnel through a Google search for “how to do email marketing”.
Webbiquity
MARCH 28, 2023
Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. It also happens to be interactive, which gives it yet another edge (more on that in a minute). Don’t worry too much about ranking these pieces early on.
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Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
SnapApp
AUGUST 25, 2014
Through interactive content! Create many types of interactive content to educate, entertain to convert prospects to the top of the funnel and engage them to keep them moving down the funnel. How did SilkRoad – leading HR platform – generate thousands of leads and over $250,000 of new pipeline value? What’s their secret?
Adobe Experience Cloud Blog
MAY 6, 2013
In my experience, I’ve found that interaction analysis is a way to look at the amount of activity that you are driving — which will directly correlate with conversions. How does interaction analysis work? You can select the time period you use to track your interaction. I hope you find it useful!
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies. She’ll show how the focus has moved from funnel to lifecycle, and the new battleground that is lifetime value and retention.
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