Sprout Social

OCTOBER 25, 2022

It is the bedrock of your sales funnel. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Harness the power of hashtags. Do hashtags work anymore? Fret not, my fellow marketers, the hashtag is alive and well.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Convince & Convert

JULY 14, 2021

Finally, allow you to publish timely social media updates (with relevant hashtags) even when there are no big holidays coming. Allow you to feature products on the home page based on the upcoming holidays / days (even during slower seasons) which may fit the user intent better. Let you schedule newsletters and time them based on the calendar.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. The likelihood is you are familiar with how hashtags function, but may not know as much about their history and how to use them effectivel y. The History of the Hashtag.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaigns 121

Campaigns Work Management Advertising Agencies Social Media 121

Webbiquity

MARCH 8, 2018

Flipping The Funnel: Micro-Influencers As The Next Gen Influencer. By targeting macro-influencers, you are marketing directly to their large followings, providing you with a large number of leads to potentially convert further down the line, or, further down the funnel. With micro-influencers, this funnel is flipped.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Plugging Sales Funnel Leaks.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Regularly check on posts you’re tagged in to source UGC People are likely already tagging your brand—in a mention or through a hashtag. Make sourcing this content even easier by creating a branded hashtag. Figo’s #yesfigopets.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

SocialPilot

FEBRUARY 26, 2024

This is done based on the pages, accounts, groups they follow, and the content and hashtags they share. Use Relevant Hashtags Using hashtags with purpose is the most organic way of promoting your post and beating the LinkedIn algorithm. Use only 3 – 5 hashtags.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Sprout Social

JULY 25, 2023

Specifically, it helps you in three crucial ways: Build an effective top-funnel and mid-funnel social strategy Top-of-funnel social media efforts aim at attracting new visitors and measuring audience behaviour such as web traffic, impressions and average time on site.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Sprout Social

MARCH 2, 2021

Each purpose will require your team to create vastly different videos for audience members at different stages of the funnel, so you need to have an idea of what your goals are well before you begin production. Use hashtags. Or are you hoping to generate conversions through this viral video? Start strong. Create short, concise videos.

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

Sprout Social

DECEMBER 7, 2020

An introduction to hashtag analytics. Hashtags are an important part of social media platforms like Twitter and Instagram. Hashtags make it easier for your content to be discovered and can get you more engagement–if you know which ones are working for you. Hashtag analytics 101: Using the best hashtags for your social strategy.

Social Media 122

Social Media Analytics Media Template 122

ConvertKit

MAY 8, 2020

What are Instagram hashtags, and why should brands use them? How to add hashtags to your Instagram posts. How to use Instagram hashtags. Tracking hashtags to optimize your Instagram posts. Start using Instagram hashtags today. Want to build a cohesive funnel from your Instagram page? Jump ahead.

Top of Funnel 83

Top of Funnel Landing Pages Advertising Funnels CAN-SPAM 83

Sprout Social

NOVEMBER 21, 2022

The branded hashtag challenge #AySauce encouraged users to show off their outfits in the United States and the United Kingdom. They focus on using existing brand assets for repurposed content or mobile optimization, and also provide full-funnel marketing support. They are an official Snapchat Lense Partner as well. Case study: ASO.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

6sense

NOVEMBER 2, 2021

We call this anonymous data-realm the Dark Funnel. Following social media hashtags. Thankfully, we’ve cooked up an in-depth resource that’ll demystify the Dark Funnel for you, forever. In our new ebook titled A Deep Dive Into the Dark Funnel , written by 6sense’s Sr. Yes, You Can Gain More Funnel Visibility.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Adobe Experience Cloud Blog

OCTOBER 30, 2018

By utilizing funnel optimization to convert organic traffic into purchases. Choose the Most Engaging #Hashtags. According to data from Buffer , Hashtags affect engagement differently depending on the social network: Twitter posts with one hashtag generate 21% more engagements than tweets with three or more.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

ClearVoice

NOVEMBER 25, 2022

B2B organizations must also consider how content pieces fit different sales funnel stages. For example, create and optimize top-of-the-funnel content for a wider audience. Meanwhile, tailor bottom-of-the-funnel content to each prospect’s specific objectives and preferences. Brand identity content marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Sprout Social

MAY 18, 2023

Paramount+ uses this method on Twitter , hooking their audience with an engaging question or statement, then pairing the copy with branded hashtags, compelling calls to action (CTAs) and video teasers of their upcoming shows. Tailor your CTAs to the customer journey and your content funnel. Avoid all caps.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Sprout Social

SEPTEMBER 13, 2022

This tool helps you customize reports about your social media campaigns by analyzing TikTok profiles and hashtags. Provides you with key hashtag metrics of your social media campaigns and influencers’ accounts. Provides you with key hashtag metrics of your social media campaigns and influencers’ accounts.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

seo.co

NOVEMBER 28, 2022

Its goal is not to sell but rather to build trust and brand awareness while nurturing leads through the sales funnel. Hashtags are an accessible example. By introducing a trend, action, or conversation topic using a given hashtag, companies hope to inspire a viral movement collected under that term.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Sprout Social

OCTOBER 6, 2022

Each purpose will require your team to create different videos for audience members at different stages of the funnel. Important hashtags/mentions to include: Important for trends and partnerships. Use hashtags. Hoping to grow your online following? Or do you want to generate conversions? Know your audience. Horizontally?

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

Hubspot

APRIL 9, 2018

Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags are powerful. We want your business’s Instagram posts to receive optimal engagement, so we’ve put together an ultimate guide for using Instagram hashtags in 2018. Why Hashtags Are Important.

Hubspot 101

Hubspot Advertising Funnels Correlation Budget Programs 101

Marketing Insider Group

JUNE 14, 2021

Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy. Also use hashtags and encourage people to share and tag your business online to expand your reach further. Learn more about our Content Marketing Services.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand. What can be better for customer support than that?

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Oktopost

JANUARY 5, 2021

From their interests to the keywords and hashtags they use or follow. Any product marketer worth their salt has to create with the entire sales and marketing funnel in mind. Social gives us access to all sorts of invaluable information about our audience: age, location, gender, job title, connected devices.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Martech Advisor

DECEMBER 19, 2019

Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. The simplest way to ideate a social media campaign is to create weekly theme-based campaigns, where you can introduce a hashtag or theme that is unique to your brand.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Oktopost

NOVEMBER 16, 2023

Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. Visually representing data through bar charts, line graphs, or funnels turns complex data into easy-to-understand formats. Ask yourself, what story is the data telling me?

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Adobe Experience Cloud Blog

JUNE 5, 2018

Focus on Hashtags. What keywords are to SEO, hashtags are to social media. Efficient use of hashtags can instantly drive more engagement on Instagram. While there’s no point in flooding your post with irrelevant hashtags, it’s almost always good to add as many relevant ones as you can on Instagram.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Optinmonster

AUGUST 8, 2022

Want to build a challenge funnel that packs your list with qualified leads? In this article, we’ll show you how to create an online challenge funnel, step by step. What is a Challenge Funnel? Challenge funnels start with the contest to build up a list of email subscribers or social media followers.

Top of Funnel 86

Top of Funnel Digital Marketing Funnels Marketing Funnels Sales Qualified Leads 86

KoMarketing Associates

JANUARY 29, 2019

At this stage (top of the funnel), our job as marketers is to drive curiosity about the brand and services, enough so that they will remember your name when it comes time to evaluate products or services in the future. Encourage the reader to take the next steps down the funnel. You don’t need a content army to have success.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Launch Marketing

DECEMBER 8, 2021

What will the post say and are there extra elements like an image or hashtag to include? How can you leverage digital marketing efforts to move prospects more quickly through the sales funnel? B2B Marketing Email Planning Tool Who are the recipients of the email? What goals are associated with this email send?

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Valasys

JULY 20, 2020

Hashtags perform the massive scope and engagements to several brands over promotions on social platforms. B2B marketers can lead trending campaigns using existing popular hashtags of other ads, or brands can craft a unique hashtag for their product ads; a good hashtag strategy will massively drive brand visibility.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Sprout Social

FEBRUARY 15, 2023

It’s also your ticket to funneling channel visitors to your website, other social profiles and more. Links: Include links to funnel visitors to your website and social channels. There’s no one right way to approach YouTube images—just pick visuals that reflect your brand. Also u se the right tags.

Youtube 88

Youtube Advertising Channels Brand Identity Branding 88

Hubspot

FEBRUARY 9, 2018

From thought-leadership panel discussions to weekly live demos, webinars are a dynamic and effective way to move prospects down the funnel from awareness to closed deal and beyond. It’s effective for both encouraging Twitter participation via a hashtag and keeping the content conversational, but informative.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

ClearVoice

MARCH 7, 2020

Branded Hashtags – Unlike general hashtags, branded hashtags reflect the brand name, tagline, or motto. The purposes for these hashtags are for branding purposes, not necessarily for consumer use. Consider creating a proactive content strategy with socially relevant hashtag holidays.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Vidyard

MAY 21, 2021

Let’s break down these two factors by the stage of the funnel: 1. Awareness Stage (Top of Funnel) Videos The nature of your content: Videos in the awareness stage are designed to generate just that—awareness. 2: The nature of your content and #3: The kinds of video CTAs that drive the best outcomes.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Oktopost

FEBRUARY 24, 2022

More and more companies have been integrating social selling into their sales funnel. An effective social selling strategy leads to benefits at all levels of the business and each step of the sales funnel. The LinkedIn Sales Navigator is a premium service designed to help LinkedIn users develop a more efficient sales funnel.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Starting at the top of the funnel, events can be an effective method of driving brand awareness with your audience and industry as a whole. Mentions of company and event hashtag on social media. It all starts by capturing the right data at all stages of the event marketing funnel. Use it to measure: Mentions of your hashtag.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134