Biznology
JUNE 23, 2021
Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Better audience analytics. Online events will play an important role in the competition for customers — and an effective video strategy will be a competitive advantage.
Salesforce Marketing Cloud
NOVEMBER 29, 2023
Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. What is the difference between channel sales and direct sales?
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Vidyard
MAY 18, 2018
While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Live webinars are facilitated through a webinar platform, and allow users to upload slides, video, or other visual content and present to an audience that has pre-registered for the event.
Golden Spiral
MARCH 10, 2022
In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. Or you could combine more than one to create a webinar script. Story is a pull strategy. Sometimes to our own detriment.
The Effective Marketer
MAY 3, 2011
Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.
Heinz Marketing
SEPTEMBER 21, 2020
This week’s show is entitled “ Creating a Predictable Pipeline with Special Guest, Cheri Keith “ Cheri Keith is Head of Strategy for ON24. She’s the head of strategy at ON24. You may recognize her from her time at SiriusDecisions in Forrester. We’ve got a head of strategy, Cheri Keith.
6sense
DECEMBER 8, 2021
The truth is that while the sudden disappearance of in-person events threw our 2020 marketing strategy into a tailspin, it also had some benefits. And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” Right to Data.
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