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How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events.

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Why Event Marketing Works and Then Some

Marketing Insider Group

58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. According to Forrester, event marketing makes up […]. Event marketing. For B2B marketers, the appeal of in-person marketing is even higher.

Insiders

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Augmented Reality: What Is It and Why Do B2B Marketers Need It?

Kaon

According to a report by Forrester Research, technology like AR, helps companies also create new customer loyalty opportunities and improve customer service effectiveness. AR provides companies with a new way to explain their complex value propositions with an entire new set of tools. Learn more about our current offerings here www.kaon.com.

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Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

Analysts from Forrester found companies that implemented a B2B sales and marketing intelligence solution realized 35% more leads in their pipeline and 45% higher-quality leads, leading to higher revenue and growth. At trade shows and events, sales professionals can collect as much contact information as possible.

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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

The 15 Best In-Person Event Platforms #1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report and a Market Leader in Research In Action’s Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. Find out more about SpotMe on our about us page.

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Content marketing’s $40 billion miss

Biznology

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Asked about their opinion of the content vendors provide them, 65 percent of business decision makers told Forrester, “much of it is useless.” Apparently little has changed in two years.

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Intelligent, AI-Driven Content and Automation is the Future of B2B Digital Marketing

PathFactory

The pandemic forced sales to move from relying on face-to-face meetings and trade shows to generate business through all digital channels. What are those changes? A secular shift from in-person to online sales. And that trend is expected to continue. Never has there been a better time to demonstrate the value of marketing.