InsightSquared

APRIL 7, 2020

According to Forrester SiriusDecisions, companies that align their revenue operations grow 12-15 times faster than their peers and are 34% more profitable. At InsightSquared, we had the incredible opportunity to hear directly from Anthony McPartlin, Principal Analyst, Forrester at our company kickoff. Here are a few key takeaways: .

Peer-to-peer 156

Peer-to-peer Marketing Analytics Tools Forrester B2B Sales 156

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. — to targeted accounts. Meanwhile, Terminus and Dun & Bradstreet are unifying around a CDP. More M&A.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. A 2021 Business Wire survey of senior-level B2B sales and marketing leaders revealed that 66% reported suboptimal alignment.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. Through its ability to recognize patterns and learn from past interactions, AI can create highly relevant and personalized experiences that resonate with target audiences, but the success of those outputs depends on the quality of the data fed into AI models.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. But, like any average, it’s wrong. That’s a big improvement.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Martech

OCTOBER 8, 2021

One of G2’s offerings allows vendor subscribers to track target accounts viewing their profile, their category or their competitors. G2’s directory goes far beyond just marketing tech; this initiative should help any tech marketing org to act more quickly when target accounts are in market. Snapshot: Account-based marketing.

Account Based Marketing 106

Account Based Marketing ABM Ideal Customer Profiles Profiling 106

Martech

DECEMBER 2, 2021

The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges. Three out of four of those surveyed have been working with ABM for at least three years, says Neisser. And sales is more confident they are building awareness among targeted accounts.”.

Account Based Marketing 144

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 144

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Account Based Marketing 117

Account Based Marketing Work Management Marketing Management Planning 117

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

NetLine

APRIL 23, 2024

How can intent data be used to create more targeted and relevant sales outreach? Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey. Timing plays a critical role in creating more targeted and relevant outreach as well.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

OCTOBER 12, 2022

Unlock the Full Conversation with Integrated Sales Tech In a Forrester survey, 58% of respondents agreed that customer, prospect, and account data comes from too many sources. When you’re trying to target many different markets at once, it’s a game changer.”

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

Martech

NOVEMBER 30, 2021

Can sales and marketing work together to identify our target accounts? Both sales and marketing must agree on the accounts to target, as well as the criteria for choosing target accounts and when to add (or remove) them from the ABM program. Or do you want to expand into a new segment, territory or vertical market?

Account Based Marketing 122

Account Based Marketing Work Management Marketing Management ABM 122

Martech

APRIL 25, 2022

” Email marketing , targeted advertising, and personalized landing pages are some of the most popular tactics employed by ABM marketers. ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. — to targeted accounts. Why it’s hot.

Account Based Marketing 110

Account Based Marketing ABM Marketing & Strategy Landing Pages 110

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Online advertising, since its inception, has used cookies to enable analytics, ad targeting and tracking.

Marketing Attribution 109

Marketing Attribution Enterprise Management Work Management Marketing Management 109

Only B2B

JUNE 30, 2023

Traditional marketing approaches that rely solely on demographic data and generic targeting are no longer sufficient. Recent data highlights the importance of understanding B2B buying intent: According to a study by Forrester , 68% of B2B buyers prefer to research independently online before engaging with a sales representative.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023. Looking to take control of your data?

Marketing AI 104

Marketing AI Enterprise Management Features Marketing Management 104

KoMarketing Associates

DECEMBER 12, 2017

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? According to the #FlipMyFunnel State of ABM Survey, 49 percent of B2B marketers were practicing ABM in 2016.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Martech

OCTOBER 6, 2021

It’s no longer just a strategy for having marketing and sales agree on account hierarchy and target efforts at high-value (or in-market) accounts. What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. Why we care. ABM is evolving.

Account Based Marketing 108

Account Based Marketing ABM B2B Forrester 108

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Targeted direct mail campaigns and ‘invite-only’ live events are not a strategy by themselves.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Marketing Insider Group

DECEMBER 8, 2020

A recent survey of 3600 SMBs found that 51% are accelerating digital transformation investments and priority. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 Website updates could involve virtual product tours, targeted personalization by visitor, and adding chatbots to answer questions fast.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

KoMarketing Associates

AUGUST 8, 2018

Not all marketers are “customer obsessed,” or hyper-focused on their target audience, but new research shows that those who are tend to see more overall success. The Manifest recently conducted the “State of Email Marketing in 2018” survey to determine how frequently marketers turn to email.

Marketing Report 132

Marketing Report Customer Satisfaction Forrester Lead Ranking 132

Martech

JULY 18, 2022

A successful ABM strategy requires marketing and sales organizations to work together to identify key accounts to target. ABM helps solve this problem by putting the right messages in front of key decision-makers at target accounts. Can sales and marketing work together to identify our target accounts? to targeted accounts.

Enterprise Management 101

Enterprise Management Account Based Marketing Work Management Marketing Management 101

Zoominfo

JUNE 11, 2021

Whether it’s using Instagram, TikTok, or other mediums, the pandemic has inspired more sales reps to try videos, whether they are customized clips to entice a target account or more general, consultative takes. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Whether it’s using Instagram, TikTok, or other mediums, the pandemic has inspired more sales reps to try videos, whether they are customized clips to entice a target account or more general, consultative takes. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Martech

OCTOBER 28, 2021

. “That is incredibly valuable for companies that have a huge target account list, as it helps prioritize companies that are ready to buy.” Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals.

Top of Funnel 120

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 120

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. To be more effective in reaching the Workday Consumer, we must consider that nearly 62% surveyed said they spend time shifting between various mindsets during work hours.

Top of Funnel 93

Top of Funnel Campaigns Funnel Advertising Work Management 93

Zoominfo

MAY 8, 2020

A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. Customize an ideal customer profile to your taste and select your target accounts. Identify net-new accounts to expand your market reach.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. These personas go beyond basic demographics and delve into the motivations, challenges, and goals of the target audience. Delivering the content we ‘think’ our customers want has proven ineffective. What can we do to change that?

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Martech Advisor

NOVEMBER 25, 2019

So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Forrester surveyed more than 200 brand marketers on their identity resolution strategies and how they apply to their marketing efforts. Learn More: Four Reasons Retailers Should Take Identity Seriously This Holiday Season.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Hubspot

SEPTEMBER 30, 2020

Marketers should be attracting and nurturing leads with targeted content so that qualified prospects can be passed onto Sales, while sales reps should convert those prospects into customers. Forrester, 2019 ). 86% of marketing professionals spend their efforts on accounts that sales is targeting. Forrester, 2019 ).

Stats 86

Stats InsideView Lead Ranking Lead Scoring 86

Martech

FEBRUARY 4, 2022

And the data was telling: 90% of marketers surveyed said they wanted to target customers through customized approaches, using personalized campaigns and sales outreach. Here are four ways brands can improve their audience targeting with ABM. Target “best-fit” accounts. — to targeted accounts.

Account Based Marketing 120

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 120

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. Another 32% said they were cutting TV and video advertising and 31% reduced their audio advertising budget.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Zoominfo

OCTOBER 18, 2022

According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? Reputation Includes content assets such as blogs and press releases 2.

Lead Gen 130

Lead Gen Startups Demand Allocation 130