KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

AUGUST 24, 2017

In “The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study from by Forrester Consulting and FPX, 70 percent of B2B firms said their customers now have higher expectations for their buying experiences than they did in the past.

Marketing Report 150

Marketing Report Demand B2B Marketing B2B 150

KoMarketing Associates

JUNE 1, 2017

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX recently looked at the challenges faced by B2B sales professionals. As B2B sales leaders look to capitalize on new leads, research suggests that B2B marketers need to be prepared to offer a more unique customer experience.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

KoMarketing Associates

JUNE 12, 2017

In the “Global Digital Outlook Study” from SoDA and Forrester, nearly half of surveyed marketers (43 percent) said that they intend to increase their budgets for digital marketing in 2017/18. As marketers look ahead to 2018, more of them are finding that they may dedicate a large portion of their budgets to digital.

Customer Surveys 121

Customer Surveys Advertising Agencies Paid Search Agency Forrester 121

KoMarketing Associates

JANUARY 23, 2018

As a recent study of 1,597 content marketers found, “There is virtually no correlation between time spent creating content and marketing success.”. For some of us, that study might as well have just said water flows uphill. Time spent in creating content ? equal business results.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

NOVEMBER 18, 2014

Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers. This study seeks to connect the relationship between companies that develop strong customer experience strategies and their ability to generate higher-than-average revenue growth.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

JANUARY 23, 2014

In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. We would love to hear more via comments below. Hope you enjoy! The B2B Buyer is in Control. So What Are You Going to Do About It? There’s no denying it—today’s B2B marketers have their work cut out for them.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

APRIL 11, 2013

For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. The report provides insights into where B2B content marketers are focusing their efforts and the key challenges and opportunities associated with roles and budgets.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JANUARY 18, 2018

Personalization of content has become a priority for B2B marketing teams, but about half are struggling with data quality, one of the critical components to successful personalization efforts, according to a Monetate study. The study found only about 16 percent of B2B product CMOs were able to do so in 2017. SEO and Content.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

JANUARY 28, 2020

Forrester reports that 92 percent of B2B purchases start with search, and B2B buyers are demanding personalized experiences. At the onset of your content marketing program, it will be critical to produce various types of content (blogs, reports, case studies, etc.) to determine what works best with your audience.

Marketing Automation Services 162

Marketing Automation Services Software B2B Marketing Content Marketing 162

KoMarketing Associates

NOVEMBER 21, 2017

Findings from Forrester survey data showed 74 percent of business buyers conduct more than half of their research online before making an offline purchase. A recent study from Monetate found that 95 percent of marketers who increased their ROI three-fold through personalization saw a rise in profitability last year.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

JUNE 14, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data. Marketers have an abundance of data at their fingertips, but many are struggling to use it to inform critical business and strategy decisions.

Data Hygiene 131

Data Hygiene Enterprise Management B2B Marketing Work Management 131

KoMarketing Associates

JUNE 6, 2017

A study from MSLgroup found that when employees share company news, they have a 561 percent higher reach rate on average than simply sharing from the official corporate platforms. George Colony, the CEO at Forrester Research, does a good job of intermingling Branson and Stewart’s approaches to blogging. Promote Company Happenings.

B2B Marketing 173

B2B Marketing Godaddy Brand Identity Branding 173

KoMarketing Associates

FEBRUARY 16, 2016

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. But, what kinds of skills are needed to become a content marketing all-star? Let’s take a look: 1. Listening. “87 Before you can even begin a successful content marketing strategy, you must first be a listener. Versatility.

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120