Mereo

JUNE 29, 2023

Your buyers desire meaningful content that is shares keen insights and is backed by facts (statistics, client testimonials). In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. Content marketing is an important strategy but can be challenging to master.

Top of Funnel 36

Top of Funnel Content Marketing Case Studies Case Study 36

Golden Spiral

MARCH 10, 2022

In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. Or you could combine more than one to create a webinar script. A Statistic to Cite. Rightly used, numbers can move your business forward.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

B2B Digital Marketer

MARCH 14, 2024

They kick off by highlighting a startling statistic: only 1% of marketing leaders believe their content planning and execution strategies are seamlessly integrated. Attend webinars, read industry reports, and participate in forums to gain insights into tools that could enhance your marketing efforts.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Seismic

JANUARY 23, 2019

But according to Forrester , 94% of marketers say they can’t prove a direct correlation to their work and overall success of the organization. That statistic doesn’t reveal some great weakness in marketers; there is no underlying laziness or shiftiness that explains the lack of insight.

Effectiveness 64

Effectiveness Planning Enterprise Management Correlation 64

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. You should analyze the statistics of your competitors’ target audiences. Choose the appropriate mode for publishing your material, such as blogs, videos, or webinars.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Statistics include: • 16.5% 51% win rates 55.6%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Conversica

SEPTEMBER 30, 2021

Let’s look at a few types of Conversational Intelligence technologies, what benefits Conversational AI offers, and some important statistics driving the popularity of this innovative approach to AI. Check out our webinar with Forrester Research, Tech Talk: Leveraging Virtual Assistants and Conversational AI to Enable Buyers and Sellers.

Marketing AI 52

Marketing AI Conversion Business Work Management 52

QuanticMind

OCTOBER 12, 2016

Register for the webinar featuring Forrester Research and receive a free copy of the full report. What were the best & worst of search engine advertising in 2016? Search engine advertising remains a challenging field that is constantly changing.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

Hinge Marketing

JUNE 12, 2019

Forrester defines sales enablement as “A strategic, ongoing process that equips employees with the ability to consistently have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s journey. Let me lay out a few statistics for your consideration. Offer seamless feedback processes.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

ClickZ

JULY 23, 2020

According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. Let’s revisit the earlier statistic showing 87% of shoppers start the hunt for solutions online. Turn your virtual “open” sign on by creating an multichannel brand experience.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Golden Spiral

APRIL 18, 2019

Such resources include courses, webinars, assessments, meetings, and publications. podcasts, webinars, publications, and industry research materials. 100 facts, figures, predictions and statistics surrounding the global cybercrime landscape. HIM Body of Knowledge TM. HIMSS Innovation Center. HIMSS Analytics. Resource Library.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. GoTo) 44% of webinar attendees prefer a duration of 45 minutes.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. The Media Audit gives yet another set of statistics on time by medium. Where are marketers moving their budgets?

Spending 120

Spending Media Mobile Advertising Forrester 120

SpotMe Blog

JUNE 28, 2023

But have you tried webinar marketing? 92% of professionals believe webinars are the best way to engage a large remote audience – Source. Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing?

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). link] [link] Luciano Borsato RT @jaybaer: 7 surprising statistics about Twitter in America.

Social Media 160

Social Media Media Stats Statistics 160

ClearVoice

APRIL 10, 2023

B2B Audience Information Whether you’re building B2B buyer personas or just staying up to date, get to know the state of your buyers with these statistics. Forrester ) Millennials aren’t the interns anymore. Content Marketing ROI Statistics Is content marketing still worth it?

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). Check out these 25 amazing statistics on the benefits of being an omnichannel brand: Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign. Forrester ). Forrester ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

B2B Digital Marketer

MARCH 23, 2021

For example, webinars, podcasts, white papers, power points, and slide decks. If you have a team and have the budget, resort to the traditional marketing cycle where you’re doing advertising and running retargeting ads, getting people into your funnel, and tracking all the ads and statistics. It all starts wit the best strategy.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). In the meantime, below are some B2B marketing statistics and cliff notes from seven such reporters. 34% said ebooks. Case in point? Image credit: Unsplash.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Marketing Insider Group

AUGUST 31, 2020

Statistics say over 80% of leads will never convert into a sale. According to a Forrester study , 57% of B2B buyers say most of the material they receive is completely useless. Forrester goes on to explain that buyers don’t want: Product features and overly promotional content. Everyone wants to convert more leads.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. These statistics are easily and readily available from your dashboard in Google Analytics. The trick is to learn how to use all its power. Let’s see how Google Analytics can help you do just that.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Hubspot

JANUARY 18, 2012

Just because a website visitor has downloaded your awesome ebook or registered for your informative webinar doesn't exactly mean he or she is ready to chat with one of your sales reps and jump right into a purchasing decision. Source: Forrester Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. Audio and Podcast Marketing Statistics. Video Marketing Statistics. Edison Research).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

ConvertKit

MARCH 25, 2020

That's a staggering statistic. Some say a picture is worth a thousand words—but according to Forrester , a video is worth closer to 1.8 Register for a webinar. What are video landing pages? Why use video landing pages? Video landing page best practices. The average American spends nearly 40 hours a week watching videos.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Hubspot uses landing pages to convert more visitors into qualified leads by letting them opt into email lists, webinars , free trials, and so on.

Online Marketing 239

Online Marketing Work Management Marketing Management Tools 239

Single Grain

MARCH 9, 2021

Back the claims you make in your content with linked-to statistics and data. 3) Host Webinars and Podcasts. Webinars and podcasts are popular marketing strategies in 2021: Around 20-40% of webinar attendees turn into qualified leads. Step 2: Promote your webinar and podcast extensively via social media and email.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Convince & Convert

FEBRUARY 10, 2010

link] [link] Hervé Weytens Integrating Email and Social Media with Flowtown [link] #socialmedia #email [link] Chuck Forrest Integrating Email and Social Media with Flowtown [link] [link] Nelson Wee Cool Tool to integrate Email and Social Media (Have you heard of Flowtown?)

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Heinz Marketing

JANUARY 27, 2020

Paul: We had a show earlier today and somebody threw out a provocative statistic. It was somebody like Forrester said something like, “In the next 10 years, 20 years, a third of sales not just toaster sales or product sales, but company sales, bigger sales are going to be without a human involved. Matt: Of course.

Top of Funnel 67

Top of Funnel B2B Sales Webinar Metrics Marketing Prospects 67

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Hubspot

APRIL 29, 2010

simply give buyers basic demographic statistics and perhaps some flowery language about the area. Video is 50 times more likely to appear on the first page of Google search results than a text page, according to Forrester Research. Yet most real estate blogs. is women over 55. At last count, there were already nearly 30 million U.S.

Social Media 28

Social Media Media Webinar Metrics Forrester 28

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Video Analytics Statistics 2.6

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Sword and the Script | B2B

DECEMBER 28, 2022

At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics).

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St. “We recognized the need to step up our game,&# says Lisa.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Heinz Marketing

JUNE 27, 2020

The State of Webinars: Length, Engagement, and Feature Trends [Infographic]. Some interesting research and statistics on webinars that might help in planning for your own. Great read via Forrester. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

B2B 124

B2B Forrester B2B Sales Webinar Metrics 124

LeadSquared

MAY 22, 2014

In the past few years, webinars have become a very important source of not just knowledge sharing and handling customer queries, but lead generation as well. But, are your webinars really generating the number of leads and amount of participation they are capable of? Now, hosting a webinar in itself is not a problem.

Webinar Metrics 52

Webinar Metrics Landing Pages Sales Qualified Leads Conversion Rate 52