Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Madison Logic

AUGUST 26, 2020

That’s not a new challenge: Marketers have always needed to deliver positive return on investment (ROI) and meet growth goals. What has changed are the best ways to achieve better ROI. But start testing them in the second half of 2020 to maximize ROI both this year and next.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Martech

DECEMBER 8, 2021

. “I think the other dynamic is that you’ve got a new generation of buyers who don’t buy like previous generations — on the B2C or B2B level — and they have budget. We have to meet them where they are and how they want to show up in the buying process.” Why we care.

Account Based Marketing 71

Account Based Marketing Buy Process Marketing Automation Services 71

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert. LinkedIn marketing is simply becoming a numbers game.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. We call this the “Internet fueled buying cycle.&#

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

TrustRadius Marketing

OCTOBER 3, 2022

This finding aligns with a Forrester SiriusDecisions survey that found over 50% of participating marketers’ “desired future state” was to be “‘broadly aligned’—sharing people, processes, and tools” on ABM and demand gen. . Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. i Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. Learn more : How Intent Data Analysis Helps B2B Companies Boost ROI. Thus, the year 2020 will see B2B marketers pivot from products to experiences.

Planning 58

Planning Studies B2B Marketing Trends 58

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

NuSpark Consulting

NOVEMBER 6, 2015

Upfront Steps to Maximizing Marketing Automation ROI. How can you possibly know what’s going on in the front end of the buying cycle when you’re not involved? These emails are designed to nurture relationships and build trust with people who are not ready to buy now, but may be in the future. Forrester Research).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts.

Social Media 40

Social Media ROI Practices Media 40

Madison Logic

OCTOBER 11, 2022

In fact, a 2020 Forrester survey finds that 77% of B2B marketers are using intent data in their ABM programs, with 11% making plans to implement it in their future ABM campaigns. . This helps no one, and marketers can see depleted budgets and lower ROI numbers when they commit random acts of marketing.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

The ROI Guy

FEBRUARY 20, 2019

You rattle off some numbers and she diligently plugs them in before presenting you with a very detailed analysis of where you’re falling short and what you can do to reduce costs, improve your profitability, and deliver a superior ROI. They have more information at their fingertips and are engaging with salespeople later in the buying cycle.

Training 40

Training Case Studies Validation B2B Sales 40

Integrated B2B

FEBRUARY 3, 2020

Lack of focus on sales enablement despite proven ROI benefits. · Bigger B2B buying centers. New equipment investment decisions are becoming more complex, requiring industrial equipment companies to adapt to longer buying cycles influenced by people within each account – most of whom they may never directly interact.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

The ROI Guy

JANUARY 5, 2011

The reign of the economic-buyer is called Frugalnomics, where buyers require significant ROI, fast payback and superior value from each purchase. 3) Differentiate Your Value - According to analyst Scott Santucci of Forrester, “We are in the middle of a major transformation in the B2B sales model. How Do You Fight Frugalnomics?

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

The ROI Guy

FEBRUARY 14, 2011

The reign of the economic-buyer is called Frugalnomics, where buyers require significant ROI, fast payback and superior value from each purchase. In the face of frugal buyer sentiment, a majority of B2B vendors are now requiring more leads to generate the same amount of sales and are reporting a substantial increase in buying cycle time.

Allocation 40

Allocation Research Practices Forrester 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Cambridege, MA – [link]. Cambridge, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The ROI Guy

SEPTEMBER 3, 2010

As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system.”

Allocation 40

Allocation Budget Programs Forrester Bundling 40

The ROI Guy

MARCH 15, 2011

Empowered Buyers: Fueled by the Internet, with access to a wealth of resources, research, discussions, product and pricing information, buyers are self-empowered to drive the buying cycle, inviting sales later and later into the decision making process, if at all. Commodity sales professionals are being disinter-mediated.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. How you decide to work with it will determine whether you succeed or fail.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The ROI Guy

MARCH 30, 2011

Marketing luminary Seth Godin indicates that "No business buys a solution for a problem they don't have." Quantified savings, tangible bottom-line impact, low risk, significant return on investment (ROI), and fast payback are the new language of the economic-focused buyer. Commodity sales professionals are being disinter-mediated.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Practices 40

6sense

MAY 10, 2017

With 6sense’s insights, we now have complete visibility into who we should allocate our marketing resources to and it’s had a huge impact on our revenue outcomes and ROI. Not only must we reach our buyers at a time when they’re in an active buying cycle, we must also reach them first – before they’re swarmed by the competition.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

The ROI Guy

SEPTEMBER 17, 2010

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

SEPTEMBER 3, 2010

According to sales and marketing analyst firm SiriusDecisions, “Successful reps know that establishing credibility and providing value to a prospect or customer throughout the buying cycle is the difference between closing the deal and losing it. April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

Adobe Experience Cloud Blog

SEPTEMBER 7, 2008

Do you get a lot of leads that seem good but are not yet in an active buying cycles? How much could you improve ROI if you could spend more time focusing on the strategic and creative aspects of campaigns? Demonstrating Marketing ROI. If not, there is dramatic ROI to be gained from better lead management.

Demand Generation 48

Demand Generation Demand Budget Programs Generation 48

KoMarketing Associates

NOVEMBER 10, 2021

Many of them come to the platform to learn , which is a key step in the B2B buying cycle. . It can also increase your ROI. Hubspot reported each additional social channel you add to your social media marketing plan can increase ROI and effectiveness by 35%. For B2B brands, LinkedIn remains the most effective platform.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Online Marketing Institute

MAY 24, 2009

How to determine Lifetime Customer Value ► May ( 4 ) How do you measure Marketing ROI? Buying Cycle – You have a customer – now what? Buying Cycle – What happens after you close the de. What do your C-Level Execs want from Marketing? ► March ( 4 ) You’re Selling What to Whom?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Valasys

JULY 29, 2019

Writing blog posts after researching the most common keywords being searched for by the prospects during their buying cycles helps the marketers in evoking positive emotions such as trust in the minds of customers. According to Forrester, brand equity is considered an important metric by 15% of the B2B executives.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

The ROI Guy

SEPTEMBER 3, 2010

Successful demand generation programs are uniquely challenged today, and must address a changing landscape where: Economics are driving more decisions; The Internet is fueling a prospect driven buying cycle, and; Prospects are faced with information overload resulting in shorter attention spans than ever.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Ambal's Amusings

MAY 27, 2010

An additional consideration is the different needs among members of the buying committee—influencers. One or two pieces of educational content will not likely maintain a prospect’s interest across a longer term buying cycle. Forrester Blog for Interactive Marketing Professionals. MarketingSherpa.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. But to customer obsessed organizations, there’s nothing “random” about this new buying cycle. A “Transaction-Driven” Approach.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48