Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. These statistics are easily and readily available from your dashboard in Google Analytics. This white paper aims to change that perception of them.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

B2B Digital Marketer

MARCH 23, 2021

For example, webinars, podcasts, white papers, power points, and slide decks. If you have a team and have the budget, resort to the traditional marketing cycle where you’re doing advertising and running retargeting ads, getting people into your funnel, and tracking all the ads and statistics. It all starts wit the best strategy.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Webbiquity

DECEMBER 11, 2013

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. Failing Distribution Strategies Smother Great Content by MediaPost.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). In the meantime, below are some B2B marketing statistics and cliff notes from seven such reporters. Research and surveys are the most valuable content in B2B.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). Check out these 25 amazing statistics on the benefits of being an omnichannel brand: Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign. Google Research ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Recommended Resources from B2B Marketing Experts.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Sword and the Script | B2B

DECEMBER 28, 2022

At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. Research and surveys are the most valuable content in B2B. He wrote, “So 9.5

PR 75

PR Trust Marketing Stats B2B Marketing 75

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. By ‘we” I mean my 17-year old daughter who helped me a ton with the research.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Single Grain

MARCH 9, 2021

71% of B2B buyers begin their research with a Google search. Here are the eleven best B2B SEO strategies that can help you get to the top of the search results and attract potential customers: 1) Conduct Comprehensive Keyword Research. Most B2B research starts with a Google search. Research reports. White papers.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Zoominfo

JUNE 24, 2018

Consider these statistics: More than six in 10 US consumers say self-service tools are their go-to channel for simple inquiries ( source ). Build an online knowledge base: A Forrester Research study shows customers make the most frequent use of knowledge bases compared to other self-service channels ( source ).

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Delivra

NOVEMBER 14, 2018

Consumers complete most of their research online, leaving a small window for your teams to directly engage. Consider these statistics: 74% of business buyers said they conduct more than half of their research online before making a purchase offline.— You may feel most of the process is beyond your control. DemandJump.

B2B Sales 68

B2B Sales Email Marketing Automation B2B Marketing 68

ViewPoint

MAY 5, 2015

In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. The welcome email.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

Marketing Insider Group

JANUARY 2, 2013

The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. sources through the purchase funnel according to Peter Burris from Forrester. We had now interesting, statistically-valid insights coming from marketing leaders at large companies.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

PureB2B

AUGUST 20, 2017

According to an Accenture report, 9 out of 10 B2B buyers conduct some degree of online research before making a business purchase. How do these B2B buyers do their research? IDC research has shown that: 9 out of 10 of B2B buyers are now active and involved in social media. Social media. Create and Share Valuable Content.

Business 54

Business Ideal Customer Profiles B2B Sales Social Media 54

Delivra

OCTOBER 23, 2018

If you aren’t already prioritizing it as one of the main ways to increase revenue, consider this statistic from BtoB Magazine: 59% of B2B marketers cite email as the most effective channel for generating revenue. And your prospects want you to connect with them through email, according to research by Forrester.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Have a new statistic that shows the opportunity is growing faster than ever? This kind of content shows your prospects that you’ve done the research and that you know the industry inside and out. Highlight new industry research. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

PureB2B

AUGUST 20, 2017

According to an Accenture report, 9 out of 10 B2B buyers conduct some degree of online research before making a business purchase. How do these B2B buyers do their research? Don’t ignore the importance of researching your audience. Don’t ignore the importance of researching your audience. Social media.

Business 62

Business Ideal Customer Profiles Social Networks B2B Sales 62

B2B Digital Marketer

OCTOBER 19, 2020

It’s kind of the traditional marketing cycle where, you know, you’re doing advertising and running retargeting ads and getting people into your funnel and, you know, tracking all the ads and statistics. That is great. If you have a team and you have the budget to do that. Absolutely. That’s just so punchy.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Webbiquity

JANUARY 10, 2010

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Noting some statistics on the explosive growth of online video, David L. A free DIY approach to social media by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Navigate the Channel

JUNE 7, 2023

Yes, 56% is a majority, but this statistic does beg the question of why 44% don’t incorporate digital marketing. Explore the statistics to find the opportunities. # Some research, including a survey done by Forrester Consulting for Outreach, put that percentage as high as 93% of millennials who influence B2B buying decisions.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

SnapApp

JANUARY 11, 2018

Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . At no point in this process did that customer do their own research, get nurtured by a number of dealerships, interact with different salespeople, read reviews… . . And now statistical evidence: .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Martech

APRIL 15, 2022

Remember that your content marketing isn’t restricted to written blogs; you should also focus on publishing e-books, white papers, images, infographics, GIFs, podcasts, and videos that you can share to engage and retain your audience. More efficient programmatic advertising. Why we care.

Marketing AI 121

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 121

Golden Spiral

NOVEMBER 20, 2020

The Top Research Organizations for Your B2B Product Strategy. And, uh, so if you're watching, you're, you're probably having to write something to at a minimum, a tweet at the maximum, an ebook or a white paper or something else, or who knows. Rev, a transcription platform. Zoom meetings with peers. Notetaking apps.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

LeadSquared

FEBRUARY 22, 2020

You must craft your B2B marketing strategies such that it targets your audience well, and is able to complement their product research. Because, “ 74% of B2B consumers conduct half of their research online before making an purchase. ” ( Forrester ) As the statistics show, B2B lead’s journey often begins online.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Account Based Marketing 52

LeadSquared

FEBRUARY 23, 2020

You must craft your B2B marketing strategies such that it targets your audience well, and is able to complement their product research. Because, “ 74% of B2B consumers conduct half of their research online before making an purchase. ” ( Forrester ). They research the product thoroughly before taking any decision.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Account Based Marketing 52

SnapApp

DECEMBER 14, 2016

According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. I'd pick original research, personalization and interactivity. Why: Not sure it's exactly a trend, but there's nothing quite like original research. Joe Pulizzi. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Single Grain

JUNE 17, 2019

2) Do Some Kick-Ass Research. Using tools like Google Trends is a great way to analyze rising and falling trends in any niche, time period, country, and sub-region: BuzzSumo is another free content research tool. SEO Keyword Research Made Easy in 2019. How to Research Your Audience Before Producing an Explainer Video.

Tips 111

Tips Lead Scoring Lead Ranking Banners 111