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FEBRUARY 22, 2011 [Forrester, Media] Games as Content in B2B Marketing
I found a few short posts ( Tom Grant of Forrester , Howard Sewell of Spear Marketing and The Crocodile ) and a good video on the subject. I felt as if they had broken the silence on this marketing approach in B2B until I took a look around the web. Turns out games have been used in B2B several (many?) times, Must be some serious B2B buyers among those playing games. I’m sold.
FEBRUARY 22, 2011 | MARKETING TO BUSINESS EXECUTIVES BLOG
[Forrester, Media] Games as Content in B2B Marketing
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