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FEBRUARY 22, 2011 [Forrester, Media] Games as Content in B2B Marketing
Turns out games have been used in B2B several (many?) times, You start, as always, with the customers’ questions at each stage of the buying cycle. You also need another starting point: your company’s world view or story line. Velocity Partners’ B2B Marketing Manifesto , published last fall, calls this a past, present and future that lead to your solution. Thanks.
FEBRUARY 22, 2011 | MARKETING TO BUSINESS EXECUTIVES BLOG
[Forrester, Media] Games as Content in B2B Marketing