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Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive b2b

We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones. Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention.

Forrester: Advocate Marketing Is Critical To B2B Success

Influitive b2b

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. And brands that use advocate marketing programs to inspire and encourage their customers to create social proof  for their products will be the ones that thrive. Higher brand reach at lower cost.

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. But though I quibble with the general sentiment, Ms. In her interview, Ms.

4 Key Marketing Technology Takeaways From A Forrester Wave

It's All About Revenue

by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology. The surge of connection points that marketers are managing — while challenging to navigate — present additional data sources and offer ways to extend engagement and learn more about customers. report entitled “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014.”.

Forrester Sounds the Digital Marketing Alarm

Vidyard

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. The tools and technologies available to marketers have evolved. But has spending?

New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive b2b

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. But B2B marketers are under growing pressure to interact—and deepen relationships—with customers at every stage of the lifecycle, since retaining a customer is more valuable than acquiring a new one. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. An adaptive strategy that accounts for the changing customer and market landscape. Download the free report here.).

Forrester Shows Marketing Needs to be More Helpful, Handy, and Human

Vidyard

Is your marketing truly helping customers and prospects, or simply yelling about features? And nobody understands this better than Forrester. Turn B2B Marketing into a Customer-Obsessed Organization. Making Marketing More Customer-Obsessed. Simple directions for making your marketing more handy, helpful, and human. Blog Marketing LeadershipGet the Report.

High-Performing B2B Marketers Will Make These 4 Shifts in 2016, Predicts Forrester

Vidyard

And Forrester is taking notice, predicting massive shifts in marketing in the coming year. The result: a dramatic shift in the role and focus of B2B marketing organizations. The best marketers, they say, will act differently in 2016. Forrester Predictions for 2016: B2B Marketing's New Mission. B2B buying has changed. Get the Report. Get the Report.

No marketing tactic works well Forrester says, it’s all about strong content

Vidyard

Content marketing has cut itself a lion’s share in the marketing world. It’s pretty simple when you think about it, technically every part of your marketing mix should revolve around promoting content. Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. Blog Content Marketing

Video Marketing Success Starts with Distribution, says Forrester

Vidyard

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this. Most marketers will need to pay to get preliminary traffic. Check out the report here !

Forrester Weighs in on the Top Video Platforms for Marketing and Sales

Vidyard

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. Vendor Landscape: Online Video Platforms for Sales And Marketing. The biggest video marketing trends like personalization, interactivity, and sentiment analysis.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

It's All About Revenue

Despite the pervasiveness of data-driven technologies, many marketers still struggle to deliver individualized experiences when they really count. At best, marketers lose a revenue opportunity. Online testing platforms allow marketers to do the work of data scientists, but with a set of tools that make the process of personalization approachable and achievable.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

It's All About Revenue

Despite the pervasiveness of data-driven technologies, many marketers still struggle to deliver individualized experiences when they really count. At best, marketers lose a revenue opportunity. Online testing platforms allow marketers to do the work of data scientists, but with a set of tools that make the process of personalization approachable and achievable.

Forrester Claims Marketing Content Not Relevant for Sales Teams, Customers

Vidyard

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content. Yep, useless. Getting to the Root of the Problem.

B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research

ViewPoint

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. In our discussion, Lori shared key insights into the B2B buyer's journey as well as marketing and sales alignment. Although calling this an urban legend might be too strong, in the marketing zeitgeist, this said a lot. In many companies, particularly larger companies, there's a total disconnect between marketing and sales.

Open Lounge: Forrester’s Mary Shea Talks ABM, Millennials, and the Changing B2B Buyer

Sales Intelligence View

Mary Shea, PhD, Principal Analyst at Forrester Research, shared her wealth and depth of B2B sales and marketing knowledge with Open Lounge today, explaining how organizations can cope while everything around them is changing. Events Thought Leadership 2016 df16 Dreamforce forrester forrester alignment forrester b2b forrester dreamforce forrester marketing forrester millennials forrester sales mary shea mary shea forrester mary shea research Open Lounge

New from Forrester: Building a Predictable Lead-To-Revenue System

Vidyard

There was a time when marketing was considered a cost center. Unable to determine what impact their segment of the business was having on the bottom line, marketers fought hard to prove their worth. Now, marketing has earned its spot at the table with more and more marketing execs committed to pipeline and revenue performance. Blog Marketing ROIGet the Report.

Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

Opentopic

Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase). The post Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers appeared first on Opentopic. Marketing - Financial Services

Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled

Fearless Competitor

Most Marketers Measure Marketing Activity and Not Business Outcomes – Marketing Metrics are not working – a study finds. Editor’s Note: Laura Patterson  (click name to follow Laura on Twitter) of VisionEdge Marketing is a good friend of Jeff Ogden of  Find New Customers and a past guest on Marketing Made Simple TV too. Failing – 35%.

Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

Opentopic

Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase). The post Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers appeared first on Opentopic. Brands & Marketers

3 Key Metrics that Will Have a Profound Impact - a Report from Forrester’s Sales Enablement Forum

The ROI Guy

T his week, leading sales enablement professionals met to share issues, best practices and success stories at the Forrester Sales Enablement Forum. The Bottom-Line Your customers continue to be impacted by what Forrester termed the “Do More With Less Economy”. Status-Quo Bias Sales Enablement Forrester Pisello Alinean Value Selling Outcome-Based Selling

Forrester study: How marketing analytics increases business performance

Opentopic

Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only 26 percent believed that their marketing analytics tools are well-integrated and work seamlessly together. On the other hand, marketers are 39 percent more likely to see improvement in their overall marketing performance when they deploy a. The post Forrester study: How marketing analytics increases business performance appeared first on Opentopic. Marketing - Financial Service

Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)

Fathom

It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close. This is the reason I am long on many of the players in the marketing automation eco-system. Case For Marketing Automation.

Sales Enablement Takeaways from Forrester’s Forum

Sales Intelligence View

At Forrester’s Forum For Sales Enablement Professionals […]. Events forrester sales research Marketing Strategy sales enablement sales marketing alignment

B2B Sales Technology: How Are Tech Buyers Investing? – Forrester B2B Marketing 2016

Brainshark

Last month, I was fortunate to attend Forrester’s B2B Marketing 2016 event in Miami

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

In an article in Content Marketing Institute’s magazine , Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts. targeted, account-based marketing approach is key in this case. Recent studies show that account-based marketing approaches generate a higher ROI. Our client had to give prospects a reason to change.

Learn Why 2,000 B2B Leaders Agree That Sales-Marketing Alignment is a Hot Topic!

Sales Intelligence View

On June 3rd we hosted a terrific webinar with Forrester […]. Marketing Sales forrester research forrester tips tricks forrester webinar laura ramos laura ramos webinar marketing tips tricks sales marketing alignment sales marketing collaboration sales marketing leadership sales marketing relationship sales tips tricks

Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap

Fearless Competitor

But the fact is: Very few sales and marketing team get along well. Forrester’s latest research “ B2B Sales and Marketing Alignment Starts with the Customer ” confirms the dysfunctional and damaging gap that still exists between sales and marketing in the vast majority of B2B organisations. Fewer than 1 in 10 of the B2B organisations surveyed claimed to have tight alignment between their sales and marketing functions – and nearly 7 out of 10 evaluated their performance as average or worse. Everyone talks about it. You can read the original post here. ).

Forrester Report: 3 Pillars of B2B Marketing’s New Mission

6sense

To wrap up 2015, Forrester Research, Inc. published a report looking ahead to what they believe will be B2B marketing’s new mission in 2016. The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation. Latest

MQL 18

Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1

Marketing Action

“B2B marketers implementing a lead-to-revenue (L2R) process for the first time or expanding an immature program often feel they are navigating uncharted waters — but they are not alone!”. That’s according to a December, 2013 Forrester report by VP and Principal Analyst Peter O’Neill,  Gauging Your Progress and Success , a benchmark-style assessment of what top-performing marketers do.

Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. But since interactive marketing programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession. Interactive marketers should stop toe-dipping and invest only in programs that can deliver on measurable metrics.

What’s the killer app in B2B marketing? Face-to-face events

Biznology

I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events. Why is this the case, and what does that mean for us marketers? Bingo. alone.

Forrester finds b2b marketers lagging with demand generation

Fearless Competitor

From BtoB Magazine Marketers Lagging in Demand Generation. Jeff Ernst, Principal Analyst, Forrester Research. B2B marketers are doing a poor job with demand- and lead-generation programs, according to a new study from Forrester Research. The report, “The State of B2B Demand Generation: Disjointed,” was based on an online survey of 266 marketing and sales executives conducted in May 2011. It found that 44% of marketers said prospects view communications from their companies as “disjointed” or “hit and miss.”. Paul Dunay, Buzz Marketing for Technology.

New Report Confirms Immaturity of Most Marketing Automation Deployments

The Point

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation. cross-sell and up-sell).

New Forrester Benchmark: How Top Marketers Do Lead Generation, Part 2

Marketing Action

That’s been a common theme for marketers who’ve long been disparaged as nice-to-haves, not revenue-generators. Rather than being viewed as cost centers, today’s top marketers are increasingly enjoying a hard-won seat at the revenue table. But as a result, according to a new Forrester Research, Inc. B2B Marketing Lead Generation Marketing Automation marketing automation

ROMI 30

Content marketing’s $40 billion miss

Biznology

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape. But maybe not surprising, given the consistently poor grades buyers have awarded marketers in surveys about content marketing. Like this post?

Three 2015 Marketing Predictions I Hope Are Terribly Wrong

ANNUITAS

As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. While trying to predict the future can be fun, especially when you predict correctly, I do hope that for several of these predictions I am completely wrong, as I hope – but not ready to predict – that 2015 becomes known as the breakout year for those in B2B marketing. Prediction 1:  Marketers Will Continue to Struggle to Show the Value of Their Efforts and Investment.

A Call for Marketing Enablement

ANNUITAS

Among the many insights that came from the study, there were two in particular that stood out from the others in terms of the ability for B2B marketers to perform at a high level within their roles. When asked the “Rate the skill set of the marketing personnel in terms of executing their Demand Generation Strategy”, only 7.5% So why is this not the case when it comes to marketing

Forrester’s Laura Ramos Offers 5 Ways to Align Sales & Marketing in Upcoming Webinar

Sales Intelligence View

Marketing Sales forrester b2b forrester insideview forrester marketing forrester research tips forrester research webinar forrester sales marketing forrester sales research forrester thought leadership forrester webinar laura ramos webinar sales marketing alignmentOne of the hot B2B topics these days is around sales an […].

B2B 4

50 Facts about online consumer behavior not to ignore

Biznology

If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Marketing Metrics ). Forrester ). Forrester ). Do these cause you to think about your marketing? 81% of consumers research online before buying. ( GE Capitol ). FINDING YOUR AUDIENCE. Google ).