Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. Here are three primary marketing trends we’re seeing as FinServ organizations work to serve their customers in a changing society.

Work Management 118

Work Management Marketing Management Service Planning 118

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I About Vidyard.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Since that moment, he’s had the film bug in his blood.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

markempa

NOVEMBER 29, 2016

I work with big and small companies on how to approach social selling from a programmatic, organizational level. I literally just had this question, being interviewed for a Forrester research report on social selling. She’s an aspiring social seller, and she sends me a generic invite to connect on LinkedIn.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. He’s skilled in working closely with sales and product teams to bring products to market, while differentiating against the competition and accelerating market penetration.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

seo.co

FEBRUARY 16, 2021

The same old methods won’t work any longer. Know which channels work for you. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Today, customers expect to instantly find their preferred products and want their queries to get answered quickly.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Metadata

SEPTEMBER 21, 2018

Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. Business purchasers use Linkedin as their social media platform of choice. Videos Are the Best Approach to Product Demonstrations.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Marketing Insider Group

AUGUST 5, 2015

Forrest Gump tells us “Stupid is as stupid does.” Content has many lives on many different channels, so we need to consider how the content creation supply chain can work for us vs. against us. Or, contact me directly at MarketingThink.com , on Twitter , LinkedIn or Google+. Simplification is the new innovator.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. He’s skilled in working closely with sales and product teams to bring products to market, while differentiating against the competition and accelerating market penetration.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. “He’s skilled in working closely with sales and product teams to bring products to market, while differentiating against the competition and accelerating market penetration.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Conversation Equation.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Leadspace

FEBRUARY 19, 2018

Some of those strategies still work toward the same end goal. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. It can be especially effective for answering customer questions and promoting content and products.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Heinz Marketing

MARCH 7, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. Does it still work? To some degree.

Urgency Marketing 101

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 101

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Sprout Social

JANUARY 9, 2017

Jump to LinkedIn. Know What Worked in the Past. Easily detail the pieces of content working the best and use that to your advantage. The network is not a place where users spend a ton of time on each post, which means quick engagements usually work the best. Color Themes and Schemes Work. Jump to Twitter.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. How Does it Work With PPC? Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Linkedin Ads. Let’s face it. Enter database marketing.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SnapApp

NOVEMBER 1, 2016

While a B2B buyer is typically not going on Facebook with business intention, that doesn’t mean their work mind has shut off. Getting your product and messaging in front of browsing eyes may not have an easily direct ROI, but it certainly keeps you top of mind when it comes time to shop or purchase. Lack of Ongoing A/B Testing.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The Effective Marketer

MAY 27, 2015

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. How about product people?

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

KoMarketing Associates

NOVEMBER 10, 2021

It’s no secret that LinkedIn is one of the most socially powerful platforms for B2B marketers. Oberlo reports that half of all US adults with a degree use LinkedIn, and 25% of all LinkedIn users are senior-level influencers. . For B2B brands, LinkedIn remains the most effective platform. Content Formats and Types.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Marketing Insider Group

FEBRUARY 5, 2024

LinkedIn) An ABM strategy can boost marketing revenue by 208%. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. LinkedIn) 72% of consumers who conducted a local search visited a business within 5 miles. Gitnux) YouTube mobile video consumption grows by 100% every year.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

TrustRadius Marketing

AUGUST 21, 2018

This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. The BCG study reports that mobile B2B buyers are more likely to work from home or conduct research while commuting and traveling. It also affects how B2B marketers can reach buyers.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. B2B Marketing EXPO – London. March 25 – 26, London, UK. B2B Marketing Leaders Forum Asia 2020.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Jay: And I agree with you.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Oktopost

AUGUST 5, 2021

Listen to the podcast: For more thought leadership on measuring TOFU content and measurement, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Before joining Instart, Natalie served as the Chief Marketing Officer at Sapho, an enterprise productivity company acquired by CItrix.

Top of Funnel 125

Top of Funnel B2B Thought Leadership Thought Leadership Transparency 125

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. What works for B2C might not work for B2B. Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Sprout Social

APRIL 6, 2021

A lead refers to any information that you can use to identify someone interested in your products or service. LinkedIn Marketing Solutions promoting a free LinkedIn Insight Tag tool is an excellent example. — Forrester (@forrester) November 29, 2020. Here’s a LinkedIn Lead Gen Form example.

Paid Content 141

Paid Content Social Media Lead Generation Campaigns 141

Hubspot

DECEMBER 9, 2010

This is Sales Enablement when Mktg and Sales work together”” “Philips: “from pushing your products to looking what your target audience needs. Do you think inbound marketing will work in your country or for your audience? U need more TIME with QUALIFIED leads. Very solid!”

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Top Rank Marketing

OCTOBER 4, 2023

Many thanks go to all the people who are actively sharing knowledge about B2B marketing in 2023 by engaging and working to elevate others with insight and expertise on the social web. List Methodology: For this list we utilized the Traackr influencer marketing platform to measure resonance surrounding the topic of B2B marketing.

B2B Marketing 104

B2B Marketing B2B DemandBase Conference 104

Hubspot

AUGUST 20, 2019

54% of social browsers use social media to research products. 53% of users say they bought a product they first saw on Twitter. LinkedIn Statistics. There over 530 million user profiles on LinkedIn. LinkedIn ). 80% of social media B2B leads come from LinkedIn. LinkedIn ). LinkedIn ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Marketing Insider Group

FEBRUARY 9, 2021

Content production, distribution, promotion, and management. It won’t work if your tactics are all over the place. Check out research papers by Forrester and Gartner. Inbound marketing works. But it can work faster and be more effective if you give your content a boost by promoting it. Establishing your budget.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Vidyard

MARCH 23, 2021

Video Publishing and Production Statistics 2.3 LinkedIn Video Statistics 3.4 YouTube Statistics 3.7 Get the insights you need to craft a video strategy that works. Social media, websites, and YouTube are the most popular places to distribute video content. Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Golden Spiral

MARCH 7, 2019

And yes, this buyer does typically want the end-game, rewarding results, high-level overview of your products and services. you should be using LinkedIn to reach 40 million decision makers. This is the year millennials overtake the boomer population, with 87 million of them on LinkedIn. According to Foundation Inc. ,

B2B 89

B2B Cross-Selling Lead Scoring Lead Ranking 89

Brandpoint

MARCH 26, 2021

Your content might have started as a whitepaper, been edited down to an easily digestible eBook, visualized into a work-of-art infographic and even been translated into a presentation for the upcoming webinar. That’s a ton! If you’re able to get this much out of one or two of your content pieces per year, you’re accomplishing a lot.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118