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MangoApps relaunches TinyTake as a B2B community management suite

Martech

“To find, keep, and grow your customers, you must know your customers,” wrote Forrester’s Amy Bills in an overview of customer community platforms. On the marketing software front, HubSpot has demonstrated the benefits of community ; Salesforce’s Trailblazer community counts millions of members worldwide.

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Did martech break B2B marketing?

Martech

SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot.

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Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

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Channel, partner, and ecosystem tech is one of the hottest categories in martech today

chiefmartech

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. These are just a representative sample — and worth noting that many vendors in the space span multiple categories. Disclosure: I manage HubSpot’s platform partnerships.).

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Deliver a Better Buying Experience With CRM-Powered Payments

Hubspot

Just like you might switch to another coffee shop after an unpleasant experience with a barista, you might also rethink the vendor you use after being mired in a painful buying process. That’s why HubSpot launched HubSpot Payments, a native payment solution built to enhance the customer experience through a streamlined, easy to use tool.

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Drive growth with account-based marketing

Martech

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. Terminus, Demandbase).

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B2B Demand Generation Strategies in 2023: Accelerating Growth in the Evolving Landscape

Only B2B

HubSpot reports that companies with effective demand generation strategies can generate 50% more leads at a 33% lower cost per lead, showcasing the importance of adopting successful strategies.