Marketing Insider Group

JANUARY 29, 2013

If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). But ROMI does not show something that may be even more important: is your marketing better than your competition? Now I have always had great respect for what Mike and his team are doing over at Hubspot.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Valasys

NOVEMBER 22, 2019

Furthermore, another research from Forrester substantiates that more than half of all the B2B buyers view 8 pieces of content at a minimum & 82% of the buyer view a minimum of 5 pieces of content from the vendor before making a buying decision. Learn more : 11 Practices for B2B Landing Page Optimization (LPO).

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Televerde

OCTOBER 30, 2019

67% of the buyer’s journey is done digitally, through engaging with a company’s content (Hubspot, 2019). trillion each year from competitors that don’t, according to Forrester. 23% of users who open an email on a mobile device open it again later (Hubspot, 2019). Forrester, 2017). Hubspot, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Navigate the Channel

JUNE 7, 2023

Some research, including a survey done by Forrester Consulting for Outreach, put that percentage as high as 93% of millennials who influence B2B buying decisions. According to HubSpot , gated content is a way to drive lead generation, as the content viewer must supply an email or other contact information to access it.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. Rafael Romis, Founder of Weberous Web Design. Rafael Romis. Does the copy clearly indicate who your product helps? Stop treating this section as an afterthought. Or discount offers to capture emails?

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59