article thumbnail

Social media in B2B: from platforms to content… Ten years later.

Exo B2B

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. And in this area, the Content Marketing Institute and HubSpot are kings! What is the relevance of social media for B2B? Mature or immature?

article thumbnail

What does Ricky Bobby know about SEO? 31 stats

Biznology

91% of US internet user search every month (source: HubSpot ). source: HubSpot). source: eMarketer ). source: Forrester ). (source: Search Engine Journal). 98% of all business to business relationships are traced back to a search on Google. Source: MarketingSherpa ). 93% of online experiences begin with a search engine.

Stats 80
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

seo.co

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. You can also leverage CRM systems, e.g., Zoho, HubSpot, etc., million customers.

article thumbnail

CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

For more on the steps needed to get sales and marketing cranking in unison, download this eBook featuring recommendations from leading experts including: Ardath Albee, author of eMarketing Strategies for the Complex Sale. Brian Halligan, CEO and Founder of HubSpot. Andrew Briney, Senior VP and Group Publisher at TechTarget.

article thumbnail

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. HubspotHubSpotHubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. .

Twitter 100
article thumbnail

Conversational Content: How to Market Through Text Messaging and Chatbots

Content Marketing Institute

Marketing automation software provider HubSpot recently released functionality to make it easier to repurpose content for chat or messaging. Last year, Forrester wrote an article on messaging apps published in Forbes, which includes a quote that should resonate with all of us who subscribe to CMI’s content marketing methodology: .

SMS 110
article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.