ViewPoint

MARCH 6, 2012

Brian Halligan, CEO and Founder of HubSpot. On average, B2B marketers employ eight different content marketing tactics to achieve their goals. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. Jill Konrath, author of SNAP Selling.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Marketing Insider Group

JANUARY 29, 2013

I have spoken before about the traps of focusing on tactics and activities instead of results and the perils of not having a well-defined business case. If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). Marketing Metrics Keep Marketing Accountable.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Marketing Insider Group

DECEMBER 22, 2011

e6e6e6 ;'> March 4, 2011 9:00 am via HubSpot Reply Retweet Favorite. B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. RT @ derekedmond : Latest Post: 18 B2B Marketing Presentations to Favorite on #Slideshare [link] via @ komarketing #B2B. . @ shannonholato. Shannon Holato. MarketingSherpa.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Word-of-mouth referrals are another tactic that is still alive and well even in the age of data. Is your site number 13 or number 2 on their journey?

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

SnapApp

AUGUST 24, 2016

Current statistics make that pretty clear: Forrester ’s survey participants revealed that they do more than half of their research online before making an offline purchase. They input their information, and your ROI calculator presents them with their potential results, right there on your website. Plaid jacket? The market has changed.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

Hubspot

MAY 13, 2015

There are so many marketing strategies, tools, and tactics out there, and you need to assess them all and then learn them yourself so you can knowledgably educate your students. Especially when you're teaching tactical, "real-world" concepts, it can help to bring in outside talent. HubSpot Academy Group. 5) Moz Academy.

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

KoMarketing Associates

NOVEMBER 21, 2017

Being the week of Thanksgiving, it’s only right that we take the time to think about some of the tactics that we’re most thankful for within the B2B industry. It’s the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 64% of marketers invest in SEO strategies and tactics. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. 26% of adults are almost always online. Pew Research Center ).

Stats 268

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 268

Hubspot

AUGUST 13, 2014

As a result, brands that wish to rely on these tactics must have patience -- or double down on promotional efforts. The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. The Tactics of Content Promotion. Content Coverage. Syndication. Content Distribution.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. The site aims to present the latest data in an easy-to-consume format “devoid from.hype and silliness.” Sounds almost too good to be true.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

APRIL 3, 2012

Technology adoption among consumers has picked up pace; marketers have changed their lead generation and engagement tactics to shift towards a less interruptive, more invitational focus; and sales professionals have had to adapt their sales methods to communicate with a consumer who has gotten better at dodging their calls. The result?

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Webbiquity

JANUARY 9, 2012

Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. Twitter Tips, Tactics and Techniques. Sarah Mitchell presents 20 tips for success on Twitter, divided into four categories: Always Try To (e.g., answer every mention), Never Fail To (e.g.,

Twitter 100

Twitter Tactics Tools Tips 100

Brandpoint

JUNE 7, 2018

Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” Host: HubSpot. Forrester’s B2B Marketing & Sales Forum. Host: Forrester. Check out the DigiMarCon Cruise. 2019 dates TBD.). Dates: Nov.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

SpotMe Blog

JUNE 28, 2023

Webinar marketing involves using online seminars and presentations to engage with your customers. Because of their immersive nature, webinars go beyond single-touchpoint marketing tactics like ads or drip campaigns. Attendees can view and listen to the presentation from their own devices. What is a webinar?

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Conductor

JULY 6, 2022

Some B2B companies believe SEO is primarily a business-to-consumer (B2C) tactic. But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey. It presents you as an authority on a specific subject while helping you rank for more keywords related to that topic.

Enterprise Management 59

Enterprise Management SEO Lead Ranking Lead Scoring 59

Hubspot

OCTOBER 9, 2014

Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Webbiquity

FEBRUARY 13, 2012

7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Corey Eridon presents signs that your SEO efforts may be headed down the wrong path, along with guidance for fixing each issue. Duane Forrester steps through the major search factors for Bing (though most apply more broadly), including crawlability (e.g., Example: “2.)

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Vidyard

FEBRUARY 18, 2021

Video Trend 5: Video Tech Goes from Tactical to Strategic 6.1 As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. Video Trend 5: Video Tech Goes from Tactical to Strategic. Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Webbiquity

JANUARY 10, 2010

by HubSpot. Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. What The F**K is Social Media?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Vidyard

MARCH 23, 2021

As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. hours ( HubSpot, 2020 ) 51.7% hours ( HubSpot, 2020 ) 51.7% Get the insights you need to craft a video strategy that works.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How should you integrate social media with other marketing tactics like email? Social Media Tips, Tactics and Techniques. Adoption soared. 85% of Inc. How are marketers really using social media?

Social Media 100

Social Media Paid Content Tactics Tips 100

Vidyard

FEBRUARY 18, 2021

Video Trend 5: Video Tech Goes from Tactical to Strategic 6.1 As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. Video Trend 4: Virtual Events and Live Video Experiences Go Mainstream 5.1

Sales Management 65

Sales Management Trends Video Marketing B2B 65

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . For example, HubSpot collects eight fields in exchange for an ebook, while some companies only require an email address. . . #24. Social Media Examiner. . MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Rollworks

JUNE 3, 2018

This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. Like how HubSpot changes their messaging depending on what segment their customer falls into: ( Source ). It requires the customer to find you, engage with your content, and opt into your funnel.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Outgrow

MAY 30, 2023

Sure, you can go and engage Forrester and Gartner on Dell, like they’ll do your homework for you and come back to you with like a simpler graph or positioning or whatever. So I gave a presentation here, about reacceleration. And just really just two core ideas. And simplicity is a really important piece of that.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

Webbiquity

DECEMBER 27, 2011

Facebook Marketing Tips and Tactics. Bryan Person shares highlights of a presentation from Ekaterina Walter on five best practices for Facebook marketing, including optimizing wall posts for the News Feed and using Facebook Insights data to better understand your fan base. 20 Tips to Get Your Content Seen on Facebook by HubSpot.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). budgets continue to shift from offline to online, and “[companies] will expand their social media participation and continue to nurture a wide variety of social media tactics&# ), others are more interesting.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

SnapApp

MARCH 20, 2014

Podcast: For the multitasking audience, podcasts offer informative and/or entertaining audio presentations. Webinar: A combination of web seminar, webinars are an engaging way to inform an audience while also enabling the audience to communicate with the presenter(s).

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

Hubspot

SEPTEMBER 7, 2016

Such as whitepapers, case studies, eBooks, buyer guides, videos, webinars, podcasts, infographics, use cases, kits, presentation decks, etc. Properly executed Inbound Marketing tactics are 10 times more effective for lead conversion compared to outbound methods. 3] Forrester. [4] 4] Forrester. [5] 8] HubSpot. [9]

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

SnapApp

FEBRUARY 20, 2014

Podcast : For the multitasking audience, podcasts offer informative and/or entertaining audio presentations. Webinar : A combination of web seminar, webinars are an engaging way to inform an audience, while also enabling the audience to communicate with the presenter(s).

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

Webbiquity

JANUARY 5, 2016

Image credit: HubSpot. Sarah Landrum outlines 10 tactics to help. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. What was a good content marketing strategy or tactic a year ago may be a mistake today. How to Build an Unbeatable Content Marketing Plan by HubSpot.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

B2B Marketing Zone Posts

DECEMBER 1, 2010

Published by Hubspot, May 2010. The 9 Worst Ways to Use LinkedIn for Business - Hubspot , November 3, 2010 LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Lack of talent.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

FEBRUARY 24, 2015

Which tactics are most likely to stand the test of time–and which should be avoided? 5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. So what’s an SEO professional to do?

Tactics 100

Tactics SEO Lead Ranking Lead Scoring 100

Hubspot

AUGUST 27, 2012

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. Source: Forrester ) Tweet This Stat!

Stats 28

Stats Allocation Marketing Automation Services Planning 28

SnapApp

OCTOBER 3, 2017

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. 1: Build processes using software that will be used heavily by both teams (example - HubSpot).

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Hubspot

FEBRUARY 28, 2012

Compare this to a company like Walmart who requires that employees stick to "official" Twitter uses in customer service in order to aid in its scalability -- a fine tactic, but not as friendly as what customers experience with companies like Best Buy and Southwest Airlines. Connect with HubSpot : Image credit: zachtrek.

Social Media 28

Social Media Service Media Paid Search Agency 28