Marketing Insider Group

FEBRUARY 3, 2014

Following that conference, I covered research released at the show from Forrester and the Business Marketing Association that presented evidence that it is a good time to be in marketing, despite all these challenges: 88% of respondents said their peers turn to them more often for data and insight needed to strategize and plan.

Planning 100

Planning Peer-to-peer B2B Thought Leadership Thought Leadership 100

Marketing Insider Group

AUGUST 23, 2012

And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. And that is why Forrester called their report “The Multi-channel Maturity Mandate.” While it is registration-required, I will provide a nice summary here for all of you.

Multi-Channel 100

Multi-Channel Advertising Channels Peer-to-peer Forrester 100

Convince & Convert

JUNE 2, 2013

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. Forrester Research suggests that word of mouth is part of 80% of all purchase funnels. New research from Google shows that social media is very much an awareness-building vehicle , and less so a purchase-driving tactic.

eCommerce 150

eCommerce Social Media Tactics Word of Mouth 150

Marketing Insider Group

DECEMBER 10, 2013

You can get a sense for the hottest trends, new ideas, a fresh perspective and of course you can make great connections with your peers that can pay dividends in so many ways. Forrester Forum For Marketing Leaders. Which marketing conferences are you attending this year? So please vote, share and tell me which ones you are going to?

Conference 100

Conference Peer-to-peer Planning Best Practices 100

Heinz Marketing

JULY 2, 2018

I think probably the best example of that for you guys more recently is the Forrester Wave that recently came out. Really for category to really stand as a true category, you need a lot of things to happen, but one of the key milestones certainly is Gartner doing a magic quadrant and/or Forrester doing one of their waves around the category.

Account Based Marketing 41

Account Based Marketing Peer-to-peer DemandBase Forrester 41

Digital B2B Marketing

APRIL 2, 2013

No one makes a million dollar decision based on one white paper, one email or one Google search. Peers, consultants and analysts will provide their input. The image is Forrester’s reimagined sales funnel. The buying process may take 12 to 18 months. 20 different people may be involved in the decision.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Adobe Experience Cloud Blog

AUGUST 4, 2015

Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. This indicates that what buyers want most is to interact with a community of like-minded professionals through product reviews and peer discussions. Business technology purchases are no less important.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. Read more on How to Assimilate Competitive Benchmarking in Social Media. According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

SnapApp

JULY 11, 2017

Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. . The simple peer review has morphed into a multimedia experience. The B2B customer experience isn’t a shifting landscape anymore. It’s a whole other planet. . Buyers are in control, and they’re aware of it. . Source: Demandbase.

Buy 70

Buy Process B2B Peer-to-peer 70

Content4Demand

JANUARY 10, 2019

Anyone who imagines they’re alone in the struggle can be encouraged by looking at their peers. Allison Snow, Senior Analyst at Forrester , recommends tracking pipeline velocity in addition to volume metrics. But they can also look to the organizations making strides in this area for cues on how to gain ground. On With the Webinars.

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

The ROI Guy

NOVEMBER 18, 2014

At the same time, Forrester reports that earlier engagement is more important than ever - with 76% of the deals going to the solution provider that is able to help the prospect identify the top priority issues to address and establish the buying agenda (versus only 24% going to the rep who can win the bake-off).

Peer-to-peer 40

Peer-to-peer Forrester Ideal Customer Profiles Storytelling 40

SnapApp

JULY 10, 2018

Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Fast forward to 2018 and suddenly 70% of marketing professionals are allocating more money towards creating demand gen campaigns , with more than one-third of marketers planning to increase spending by more than 20%. . Hey, that’s us!)

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

SnapApp

JULY 10, 2018

Running an effective demand generation campaign means you need to stay current with changes in the industry. And while this may seem simple enough, keeping up with industry trends entails keeping a finger on the pulse of marketing at all times to know what’s working and what’s not. Demand Gen Blogs to Study. Hey, that’s us!)

Training 48

Training Demand Demand Generation Agencies Planning 48

The ROI Guy

SEPTEMBER 3, 2010

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. The more buying organizations are a forced to do-more-with-less they adopt different business patterns.”

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

The ROI Guy

DECEMBER 6, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Buzz Marketing for Technology

JUNE 27, 2008

A Peer-Advisory Service and Professional Association for CIOs. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |. Newsletters |. Advice & Opinion. Research & Analysis. « Virtualization. Space Management.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Metadata

JANUARY 8, 2024

Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue. Unfortunately, the metrics you’ve relied on in the past probably aren’t enough to show that anymore.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

The ROI Guy

OCTOBER 22, 2010

According to the Harte-Hanks survey results, technology buyers become aware of new technology solutions most often through peers/ colleague interactions, magazines and trade journals, product review websites, search engines and industry analyst reports.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Heinz Marketing

DECEMBER 31, 2018

You can find us everywhere, find podcasts are sold on the iTunes store, google play, and elsewhere, and every episode of Sales Pipeline Radio past, present and future is available at salespipelineradio.com. We cover a wide range of topics, with a focus on sales development and inside sales priorities. MailTag.io Matt: Yeah, likewise.

Top of Funnel 67

Top of Funnel Budget Programs Peer-to-peer B2B Sales 67

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Is your 2020 calendar already filling up? I’ll also be speaking at a number of these events.

Conference 55

Conference Marketing AI Work Management Marketing Management 55

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Vidyard

MAY 25, 2017

According to Hubspot , 87% of marketers use it and according to Google , 50% of customers expect it. Video can speed up and streamline onboarding, weekly team updates, and peer-to-peer tribal knowledge sharing. Research by Forrester suggests that one minute of video is worth 1.8 Here’s why.

Peer-to-peer 84

Peer-to-peer Video Marketing Forrester Youtube 84

Heinz Marketing

JUNE 3, 2019

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. Phil: Thanks Matt.

Top of Funnel 57

Top of Funnel Lead Ranking Enterprise Management Work Management 57

Martech Advisor

DECEMBER 4, 2019

According to Forrester Research , “one of the biggest challenges for Ops teams is to identify, interpret and respond effectively to buyer signals.” According to Forrester Research , “one of the biggest challenges for Ops teams is to identify, interpret and respond effectively to buyer signals.”

Peer-to-peer 53

Peer-to-peer Marketing AI Lead Scoring Lead Ranking 53

Hubspot

OCTOBER 10, 2017

Every time I think I've gotten a grip on the weird, wonderful world of sales, I learn something new that forces me to change my perspective and question my beliefs. Like just 17% of salespeople think they're pushy -- compared to 50% of prospects. And along similar lines, only 3% of buyers trust reps. Sales Statistics [2017]. Sales prospecting stats.

Statistics 101

Statistics Top of Funnel Peer-to-peer Stats 101

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. According to a report by Google , Gen X (36-to-49-year olds) & Baby Boomers (50-to 65-year-olds) comprise the fastest-growing demographic on YouTube. Clearly, YouTube is a phenomenon for social media marketers.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Adobe Experience Cloud Blog

MARCH 17, 2017

I learned how I could network and be more involved in the Community, and be supported by and learn from a fantastic, brilliant group of peers. The theme: leading in the Engagement Economy , which will inspire you to rethink the way your organization creates meaningful, lasting relationships with your customers to drive results that matter.

Marketing Automation Services 118

Marketing Automation Services Work Management Marketing Management Advertising Agencies 118

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” or “ROBOTS ARE GOING TO STEAL ALL OUR JOBS!!!”. On content marketing: 1. Unsplash, 2018). Stratabeat, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

EveryoneSocial

OCTOBER 26, 2021

It’s where buyers go to learn and discover with industry peers. It’s where buyers go to learn and discover with industry peers. Meaning, the way people consume and buy is through their peers’ recommendations and influence. Well, buyers — especially in B2B — consume and learn about products/services in so many different ways.

Ideal Customer Profiles 68

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 68

Inbox Insight

MAY 16, 2019

B2B buyers spend 2 hours per day on their mobile devices ( Google & BCG ). Buyers are digitally empowered; 68% of B2B customers prefer to research independently online ( Forrester ). Research is self-directed; 60% prefer not to interact with a sales rep as the primary source of information ( Forrester ).

Process 40

Process Peer-to-peer Forrester B2B 40

SnapApp

AUGUST 14, 2018

Along with insights around their brand and product, they have to have skills that help them deliver top-quality, valuable content to the target audience that drive results. The reason: More than 2 million (yes, million) blog posts are published every single day. Effective Communication. They’re learning something new. Knowing your audience.

Resources 72

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 72

Webbiquity

JULY 22, 2014

This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today? Are they still important for SEO? Is blogger outreach still an effective PR strategy? What are the best practices for social PR? Social PR Strategies and Tactics. What Brands Can Learn From @TODAYshow in 2014 by #SocialPR Chat.

PR 100

PR Paid Content Blogger Outreach 100