Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 107

Marketing AI Work Management Marketing Management Customer Satisfaction 107

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Heinz Marketing

DECEMBER 22, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing AI and personalization are making waves in B2B conversations today. We’ve had our eye on personalization for a while, and now AI is stepping into the spotlight as a game-changer. This is the promise of personalized AI.

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Personalization B2B Eye-Tracking User-Generated Content 67

Navigate the Channel

OCTOBER 26, 2023

One of the most transformative technologies in recent years has been Artificial Intelligence (AI). It’s not just for science fiction anymore; AI has found its way into the heart of business operations, especially in the realm of Business-to-Business (B2B) interactions. The Role of AI in B2B 1.

B2B 65

B2B Terms and Conditions Customer Satisfaction Enterprise Management 65

Seismic

NOVEMBER 2, 2023

When it comes to applying artificial intelligence (AI) in the workplace, it’s not a matter of if, but when. The rapid proliferation of AI, most notably of generative AI, has ushered in a new era marked by both opportunity and uncertainty. France, and Germany. Here are the top three findings.

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Marketing Analytics Tools Allocation Work Management Customer Satisfaction 98

Pam Didner

MARCH 12, 2020

Artificial intelligence, AI is a tech concept lying in the foundation of any intelligent piece of hardware and software. In other words, a global task of AI is to make computers understand and interact with users by the principles of human intelligence. What is Artificial Intelligence (AI)?

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Marketing AI Work Management Marketing Management Marketing Automation Services 78

Martech

JUNE 27, 2022

Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.”

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Marketing AI Lead Ranking Paid Search Agency Work Management 123

Unbounce

JULY 5, 2023

The answer: AI, baby. Specifically, AI analytics. And that’s the point: AI’s ability to process so much data at incredible speeds makes a lot of today’s digital experiences possible. The more AI observes, the more it learns and improves. We’re gonna explain the who, what, when, where, and why of AI analytics in marketing.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Martech

OCTOBER 19, 2023

Feeling overwhelmed by AI? You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Well, 42% said they haven’t received any formal training on AI and its applications in marketing.

Marketing AI 110

Marketing AI Paid Search Agency Aggregators Forecasting 110

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? Well, if we are talking about AI statistics, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination.

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Statistics Outgrow Resource Management Work Management 52

Martech

APRIL 25, 2023

You can’t go anywhere these days without encountering a hyped conversation about AI. However, as martech evolves, marketing teams scramble to keep pace. The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals.

Marketing AI 91

Marketing AI Allocation Top of Funnel Planning 91

Salesforce Marketing Cloud

FEBRUARY 21, 2023

The emergence of generative artificial intelligence (AI) isn’t just a boon for big companies. In the very near future, I imagine a world in which SMBs use generative AI through Sales Cloud to streamline the sales process and close more deals faster and with fewer resources.

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

Digilant

FEBRUARY 28, 2024

The marketing industry has spilled a tremendous amount of ink discussing the ways in which artificial intelligence and machine learning are and will continue to change how marketers work, from brand strategy and creative ideation to media execution and attribution and measurement. What is the right price for our product?

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. It’s a real quandary for marketers.

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Efficiency Copyright B2B Sales Differentiation 117

Outgrow

FEBRUARY 25, 2024

Well, if we are talking about AI, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Engagio

JULY 10, 2023

The world of B2B marketing is always changing, and one of the most recent breakthroughs has been the incorporation of AI-powered technologies, such as ChatGPT, into Account-Based Marketing (ABM) and Account-Based Experience (ABX) strategies. The future of AI-powered ABM/ABX marketing holds both promises and challenges.

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Marketing AI Account Based Marketing ABM Ethics 48

Sprout Social

JUNE 26, 2023

They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it. Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Marketing AI 101

Marketing AI Ideal Customer Profiles Allocation Analysis 101

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

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Analytics Enterprise Management Work Management Business 110

Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. Personalization: Enables tailored marketing messages and experiences.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Hubspot

JULY 25, 2023

Like many disciplines, sales teams everywhere are trying to understand what role artificial intelligence will play in their industry. AI is no longer a construct of the future. Whether you’re skeptical, curious, or fully on board, it’s important to educate yourself about how sales reps are using AI.

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Marketing AI Creativity Top of Funnel Work Management 59

Unbounce

MARCH 30, 2023

And of course, the invention of artificial intelligence. AI is totally reshaping how we work, how we create, how we communicate—and it’s getting more and more accessible each day. That’s true for marketers, too. Some marketers are already using AI to create more customized campaigns. What is AI marketing?

Marketing AI 52

Marketing AI Work Management Paid Search Agency Planning 52

Sana Commerce

JUNE 17, 2022

But, contrary to films like Terminator or I, Robot, AI is not some futuristic tool that spells our doom. No, AI is a system of tech that we already have and is getting more useful every day. From voice assistants like Siri to algorithms for music recommendations on Spotify, AI is used continuously to make our lives better.

Marketing AI 52

Marketing AI Work Management Marketing Management Peer-to-peer 52

Hubspot

AUGUST 24, 2023

This is the promise of AI sales reps, and their potential to revolutionize the sales industry is undeniable. While skepticism lingers among traditionalists who value personal interactions, the reality is that AI is swiftly reshaping the sales landscape, driving revenue growth and cost savings for businesses worldwide.

Marketing AI 57

Marketing AI Allocation Work Management Lead Scoring 57

Salesforce Marketing Cloud

OCTOBER 19, 2023

AI vs. human? The general consensus is that AI will create more jobs than it kills. The thinking is that it’s an individual’s lack of AI skills, not the technology itself, that jeopardizes jobs. That said, here are four things you can do to make yourself more valuable to your employer in this age of data and AI.

Peer-to-peer 103

Peer-to-peer Enterprise Management Work Management Ethics 103

Valasys

MARCH 28, 2023

AI in lead generation takes the drudgery out of the time-consuming tasks of customer acquisition and management. Automating your customer relationship management system handles routine tasks such as calendaring, updating customer information, and data entry. CRM automation is an efficient way to streamline the marketing-to-sales process.

Marketing AI 52

Marketing AI Lead Ranking Lead Generation Lead Scoring 52

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. ARTIFICIAL INTELLIGENCE. give us digital everything.

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Marketing AI Enterprise Management Work Management Marketing Management 85

DAGMAR Marketing

JUNE 22, 2023

But with the rise of artificial intelligence-driven applications, this innovative technology is developing faster and easier ways for us to complete a variety of tasks. Below are some of the coolest new AI innovations we recommend every business try out at least once. In life, there are no real shortcuts. Try Murf.ai 15.

Marketing AI 52

Marketing AI Tools Business Paid Search Agency 52

Valasys

OCTOBER 2, 2023

Introduction In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial for success. Machine learning algorithms are transforming B2B marketing strategies, offering predictive analytics, optimization, and unparalleled personalization. What is Machine Learning? This data can be structured (e.g.,

Marketing AI 52

Marketing AI B2B Marketing Lead Ranking B2B 52

ClearVoice

AUGUST 23, 2023

AI is having an absolutely massive effect on the digital landscape. In this article, we’ll explore the world of AI content development. In this article, we’ll explore the world of AI content development. We’ll cover practical tips for using AI in your content and ideation briefing.

Marketing AI 52

Marketing AI Content Budget Programs Keywords 52

Oktopost

JANUARY 16, 2024

We’re sure this isn’t news to you, but AI has become a game-changer in elevating how revenue teams operate. So much so, that it’s now essential to adopt AI to remain competitive. Jump Ahead Top 5 AI Sales Tools Clari Oktopost LinkedIn Sales Navigator Regie AI Exceed.ai

Budget Programs 62

Budget Programs Tools Sales Qualified Leads Allocation 62

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

Salesforce Marketing Cloud

NOVEMBER 6, 2023

Now, retail automation and AI can make merchandisers smarter, faster, and more productive — which means increased sales and customer satisfaction. The right AI-based tools can help them personalize experiences at scale, automate repetitive tasks, and boost loyalty. It’s all possible with generative AI. Here’s how.

Merchandising 69

Merchandising Customer Satisfaction eCommerce Bundling 69

Salesforce Marketing Cloud

JULY 25, 2023

Using data like purchase history, available inventory, and the weather forecast for her destination, the concierge suggests products in her preferred sizes and colors. Sorted, with a little help from AI. AI has been improving ecommerce for years. Thanks to generative AI, this can happen online, too. Summer vacation?

eCommerce 89

eCommerce Work Management Generation Marketing Management 89

Seismic

JANUARY 9, 2024

January marks a fresh fiscal start for many sales teams, and organizations will host a sales kickoff (SKO) to align their go-to-market (GTM) orgs and launch new sales processes. Leverage AI to drive efficiency AI was all the rage in 2023, and rightfully so. Hint : This just scratches the surface of what AI can do for GTM teams.

Marketing AI 52

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Training 52

Valasys

JANUARY 23, 2024

In the digital kaleidoscope of AI in marketing 2024, the term “AI marketing” no longer dances upon the periphery of boardroom conversations, a fleeting buzzword alongside “synergy” and “disruption.” What AI Marketing in 2024 bring to the table?

Ad Building 40

Ad Building Ethics Landing Pages Loyalty 40

B2B Marketing Directions

FEBRUARY 11, 2024

Every weather forecast we watch, hear, or read is formulated based on multiple atmospheric models. Predictive models have also become an integral part of modern marketing. The use of predictive models in marketing is poised to increase significantly because of continuing advances in artificial intelligence.

Lead Ranking 54

Lead Ranking Marketing AI Forecasting Validation 54

Hubspot

MAY 30, 2023

It’s easy to be skeptical of AI in a job built on personal interaction. Like all disruption, generative AI in sales has the potential to completely change the way things are done. Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content, including text and images.

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Generation Lead Ranking Enterprise Management User-Generated Content 75