Content Standard

MARCH 1, 2018

Twitter’s finances have long been a punching bag for its critics: Even as it struggled to generate revenue from its platform, the company held enough cash to fund its operations for more than 400 years. The factors driving Twitter’s success are twofold. What’s Behind This Sudden Surge?

Forecasting 40

Forecasting Twitter Allocation Brand Identity 40

PureB2B

APRIL 29, 2022

The importance of social media in B2B marketing is no longer up for debate, and any business worth its salt should have presence on at least one social platform. However, being more deliberate with your B2B social media channels has the potential to drive stronger results and provide a better customer experience at the same time.

Social Media 62

Social Media Media Ideal Customer Profiles Forecasting 62

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

KoMarketing Associates

JANUARY 22, 2019

Setting your social media strategy in the new year can seem like a daunting task. Here are the steps necessary to creating a wholistic social media approach in the new year: Identify what matters in your social media strategy. When formulating your social media strategy , it’s important to focus on the right things.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Martech

OCTOBER 19, 2023

This platform can be used to forecast and steer business decisions with market intelligence. FOOM Club Ranking launched an innovative aggregator designed for real-time tracking and measurement of Twitter/X’s bot influence. These tools are designed to create blogs and social media posts with real-time data.

Marketing AI 120

Marketing AI Paid Search Agency Aggregators Forecasting 120

Top Rank Marketing

AUGUST 25, 2023

billion, according to newly-published forecast data. Social Media Today Video dominates social time—but it’s reaching a saturation point When it comes to how much time U.S. social media users allot to video, 2023 is expected to be the second year with video topping all other social network activities, with 56.4

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Top Rank Marketing

SEPTEMBER 15, 2023

MarketingCharts New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads Influencer marketing spending is expected to grow by 14 percent during 2023, while social media advertising spending will see a 4.1 percent expansion, as spending on influencer-sponsored social media content in the U.S.

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing Management 105

Top Rank Marketing

DECEMBER 8, 2023

Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey? percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Top Rank Marketing

JANUARY 12, 2024

Social Media Today Which Media Activities Are On the Rise, And Which Are Waning? Social Media Today What Does Brand Authenticity Mean to Consumers? In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Top Rank Marketing

JANUARY 5, 2024

.” — Chris Celletti @ChrisCelletti Click To Tweet LinkedIn Ad Prices Surge As Brands Reallocate Spending From X Microsoft’s LinkedIn has seen advertising revenue climb as an increasing number of brands have either lowered spending or ceased advertising altogether on X, formerly known as Twitter, propelling LinkedIn to account for some 1.5

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. Many consider it to be a search engine instead of a social media channel.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Matchcraft

MARCH 28, 2023

increase in overall digital ad spending according to eMarketer forecast. Meanwhile, spending on retail media networks is rapidly increasing with expected outlays of €25 billion by 2026. This shift towards retail media is reflected in the increasing number of advertisers and agencies already using retailer media platforms.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Top Rank Marketing

JULY 7, 2023

Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies 46.5 percent of B2B buyers use social media to connect with B2B brands, while 61.1 LinkedIn users will be comprised of members of the millennial and Gen Z demographic by the end of 2023, according to newly-published forecast data.

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57

Top Rank Marketing

OCTOBER 6, 2023

Social Media Today Microsoft CEO says tech giants battling for content to build AI Microsoft CEO Satya Nadella scrutinized the type of exclusive publisher partnerships put in place by the likes of search giant Google as obstacles to AI industry growth, during recent testimony in the landmark U.S. antitrust case trial against Google.

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Top Rank Marketing

SEPTEMBER 1, 2023

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. percent during 2023, reaching $963.5 billion, with an addition 8.2

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Top Rank Marketing

DECEMBER 29, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Top Rank Marketing

AUGUST 4, 2023

.” — Joelle Pineau @jpineau1 of @MetaAI Click To Tweet The US B2B Media Market is Forecast to Surpass Pre-Pandemic Levels This Year The size of the overall U.S. B2B media market is expected to see 4.7 In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Oktopost

NOVEMBER 18, 2020

Either that or you fundamentally have a broken forecasting process — and nobody wants that. Social media is the third-largest engagement channel just after email and website. It will help them stand out and also help them know where they should mostly engage with them: LinkedIn, Twitter, Facebook, etc.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

QuanticMind

MAY 31, 2023

What’s new in the realms of paid search and social media? Elon Musk Announces New Twitter CEO, Hints at Aspirations [:01] Elon Musk announced Linda Yaccarino as the new CEO of Twitter, stating she “will focus primarily on business operations,” while Musk “focus[es] on product design & new technology.”

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Biznology

MAY 6, 2015

the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Southwest Airlines took to social media touting how they are now the only U.S. Before the Internet and Web 2.0,

Social Media 80

Social Media Media Web 2.0 Marketing Management 80

Spiralytics

SEPTEMBER 11, 2023

What if the world didn’t see the witty banter between Wendy’s and its patrons on Twitter or the recent Facebook face-off between local burg ER joints ? Social media, in general, has become a valuable tool for marketers, leveraging its reach to deliver digital ads to people across the globe. Progress wouldn’t be possible.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

SocialPilot

FEBRUARY 26, 2024

Forecasting Sales Imagine if you could predict the outcome of your marketing campaigns and forecast your sales. AI in content generation streamlines the creation of articles, blogs, email newsletters, and media by analyzing data and trends to produce relevant content. Wouldn’t it be an amazing power to have?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Seismic

OCTOBER 25, 2023

Shivvy is an award-winning innovation forecaster at Forecasting Labs, and she opened today’s presentation by sharing that Shift was her 600th keynote address this decade (Congrats, Shivvy!). Shivvy Jervis Innovation Forecaster, Forecasting Labs Shivvy went on to explain that augmented intelligence is key. Sign up here !

Marketing Analytics Tools 59

Marketing Analytics Tools Forecasting Organic Leads Sales Qualified Leads 59

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Televerde

JUNE 28, 2018

This Saturday marks the ninth anniversary of Social Media Day, a day to recognize the impact of social media on global communications. Social media has changed how we communicate in every facet of society from entertainment to politics and education to business. Creating tons of noisy content isn’t enough this year.

Social Media 56

Social Media Media B2B Thought Leadership Privacy 56

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. Snapchat Demographics Statistics Snapchat is one of the most popular social media platforms , with more than 500 million monthly active users and 363 million daily active users.

Statistics 72

Statistics Business Customer Satisfaction Stats 72

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.

Content 130

Content Trends Social Media Eye-Tracking 130

chiefmartech

JANUARY 1, 2024

When customers embraced social media — Facebook, Twitter/X, LinkedIn, Instagram, TikTok — marketers had to embrace social content, social advertising, social customer service, social reputation management, influencer marketing, etc.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Contently

JULY 28, 2016

If you work in media, you know a lot can change in two years. Twitter and Pinterest are in trouble. In 2014, Twitter accounted for almost 9 percent of total shares across the major social networks. As it turns out, #hairgoals boards might not be the future of media. Think back to 2014.

Social Media 60

Social Media Media Social Networks Forecasting 60

SocialPilot

MARCH 11, 2024

To achieve this, AI makes use of various techniques, such as sentiment analysis and machine learning algorithms that sift through extensive social media data to identify influencers who align with a brand’s objectives and target audience.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Biznology

APRIL 13, 2012

If you were to consider only the most used (thus possibly also the most influential) social media outlets what would you list as the Top 5? Facebook, Twitter, Pinterest, Google+ and LinkedIn? Is it truly possible to be a master of all of those social media outlets? What works today might not work this evening.

Social Media 80

Social Media Media Forecasting Internet Marketing 80

Salesforce Marketing Cloud

AUGUST 17, 2023

Some vented on social media and many abandoned their carts. The technology looks at your historical sales data and pulls in real-time store videos and photos, social media posts, competitor websites, online reviews, and more to gauge consumer interest and generate competitive landscapes.

Pricing 52

Pricing Price Planning Lead Ranking 52

NetLine

DECEMBER 23, 2020

Contact-Level Enrichment includes the prospect’s various social profiles, giving you a peek into a potential buyer’s LinkedIn, Twitter, GitHub accounts (anything that’s publicly available), as well as their professional bio, and more. Campaign Performance Forecast. AdWords, Facebook Ads, LinkedIn, and any Programmatic tool).

SIC 52

SIC Forecasting CPL Cost per Lead 52