Hinge Marketing

MARCH 12, 2020

At the same time, this process will have to be counterbalanced with adequate privacy protections. Sure, you can test features and designs with focus groups, but we find this sort of pre-testing can produce misleading results. Ideally, this has the net effect of increasing a return on effort and producing higher-quality leads.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Martech

FEBRUARY 11, 2022

One-to-one personalization is the future,” said Ehren Maedge, GM of North America at customer engagement platform MoEngage, in his presentation at our MarTech conference. Respecting consumer privacy. Respecting consumer privacy through consent management can help brands build stronger customer trust and collect valuable data.

Work Management 118

Work Management Personalization Marketing Management Marketing AI 118

Content Marketing Institute

JULY 27, 2018

During the 2013 holiday season, Randi had the idea to focus a campaign on the need for better device security when shopping online. During focus groups for a new product, Randi noticed how the family-oriented features piqued participants’ interest. Content wouldn’t take a back seat for long. Consolidate talent and resources.

Top of Funnel 60

Top of Funnel Paid Search Agency Budget Programs Lead Ranking 60

Tomorrow People

OCTOBER 3, 2022

Before the internet, focus groups and interviews could only be held at physical venues. As Mastercard’s chief privacy offer Catherine Louveaux recently put it, “the metaverse will be data collection on steroids”. But now, the metaverse will open up even more ways for marketers to collect customer and user data.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

Before the internet, focus groups and interviews could only be held at physical venues. As Mastercard’s chief privacy offer Catherine Louveaux recently put it, “the metaverse will be data collection on steroids”. But now, the metaverse will open up even more ways for marketers to collect customer and user data.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156

Bluetext

JUNE 11, 2021

Monitoring Stakeholder Contacts : Capture social media posts, digital content interaction (with a privacy-first approach of course ), conference attendance, and internal agency relationship information from contacts over time so that you can understand and target their needs, interests, and priorities. Build from there.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. They have to be easy to navigate, and present visual ideas without overwhelming the viewer.… Come and get it! Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

FEBRUARY 23, 2012

Erik Freeman compiles a list of posts featuring Google+ tips and tricks, guidance on inviting friends to circle you, an amazing use of video on Google+, the effort by Matthew Epstein to get hired using the social network, and notes about Google’s privacy policy (though of course this has changed , dramatically, recently).

Google 100

Google Tactics Tips Best Practices 100

Hubspot

OCTOBER 18, 2011

View more presentations from HubSpot Internet Marketing. I don't do public presenting for a living at all. But as an example, the presentation that you just kind of rolled through was on the front page of SlideShare as the most popular Power Point presentation for the last 48-ish hours since we've been here.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28