Focus Group Presentation Privacy Privacy Protection 
Liveintent
DECEMBER 21, 2021
Recently, Prohaska Consulting presented a webinar on Identity, Attribution, and Measurement designed to offer insight into what marketers can expect from the months to come. When it comes to cookies, Groth believes we have to accept the inevitable: privacy and tracking will continue to evolve. Channel diversification.
Hinge Marketing
MARCH 12, 2020
At the same time, this process will have to be counterbalanced with adequate privacy protections. Sure, you can test features and designs with focus groups, but we find this sort of pre-testing can produce misleading results. Plans B, C and D should already be in the wings. The only true laboratory is in the wild.
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