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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity

It means giving up one’s privacy. Facebook in particular is notorious for privacy issues. Google settled a lawsuit last fall relating to its Google Buzz service. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. Not an unreasonable concern.

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

Artificial intelligence and machine learning will improve professional services marketing efforts online – With so much buzz and hype around these technologies, it’s hard to tell fact from slick marketing spin. At the same time, this process will have to be counterbalanced with adequate privacy protections. This is a mistake.

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How the metaverse will transform the future of B2B marketing

Tomorrow People

Over the past year, there’s been a lot of buzz surrounding the metaverse. Before the internet, focus groups and interviews could only be held at physical venues. As Mastercard’s chief privacy offer Catherine Louveaux recently put it, “the metaverse will be data collection on steroids”.

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How the metaverse will transform the future of B2B marketing

Tomorrow People

Over the past year, there’s been a lot of buzz surrounding the metaverse. Before the internet, focus groups and interviews could only be held at physical venues. As Mastercard’s chief privacy offer Catherine Louveaux recently put it, “the metaverse will be data collection on steroids”. Consider how you’ll measure success.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. They have to be easy to navigate, and present visual ideas without overwhelming the viewer.… Come and get it! Seemed to go really well.