Tomorrow People

OCTOBER 3, 2022

That’s why a ‘wait-and-see’ approach may no longer work for business-to-business companies. Before the internet, focus groups and interviews could only be held at physical venues. As Mastercard’s chief privacy offer Catherine Louveaux recently put it, “the metaverse will be data collection on steroids”.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

That’s why a ‘wait-and-see’ approach may no longer work for business-to-business companies. Before the internet, focus groups and interviews could only be held at physical venues. As Mastercard’s chief privacy offer Catherine Louveaux recently put it, “the metaverse will be data collection on steroids”.

B2B Marketing 156

B2B Marketing Planning B2B Peer-to-peer 156

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. They have to be easy to navigate, and present visual ideas without overwhelming the viewer.… Come and get it! Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40