Navigate the Channel

MARCH 13, 2023

Feedback goes far beyond just opinion. HubSpot suggests you collect this feedback by “browsing online forums and monitoring purchase activity and trends,” as well as conducting focus groups (if you have the resources or support of a marketing group). (True for any company.)

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. We formulate our opinions about companies based on our interactions with their people. That’s empathetic listening. And’s it’s a deeper level than active listening. It’s shocking how little of this happens.

Paid Search Agency 287

Paid Search Agency B2B Sales Marketing & Strategy CMO 287

Convince & Convert

APRIL 9, 2015

People post their emotions, thoughts, and opinions. In the globalized village, social media is Earth’s biggest focus group. The Bank no longer has to rely on third party interpretation to understand public opinion. We inform our platform with the views of our customers every day, making its evolution a shared experience.

Enterprise Management 160

Enterprise Management Analysis Opinions Social Media 160

Oktopost

SEPTEMBER 21, 2020

These posts can be shaping opinions about your brand and articulating exactly what it is your audience wants. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Another person is making negative comments about your company. Granular sentiment analysis.

Lead Scoring 90

Lead Scoring Lead Ranking Social Marketing B2B Marketing 90

Circle Studio

JANUARY 10, 2020

Today there are more than 7,000 marketing software vendors, which include tools for website content management, CRM, email marketing, advertising, social media management, content marketing, SEO and collaboration among many others. Fast forward to 2020 and the landscape has seen a 4,500%+ increase in solutions now available to marketers.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Marketing Insider Group

NOVEMBER 12, 2014

Software Is Eating The Digital Advertising Business (687,967 pageviews / 116 comments) by Tod Sacerdoti. This popular article is a deeper dive into Marc Andreessen’s now-famous Wall Street Journal essay from 2012 on “ Why Software Is Eating The World.” Because Software. Worth a read.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. We formulate our opinions about companies based on our interactions with their people. That’s empathetic listening. And’s it’s a deeper level than active listening. It’s shocking how little of this happens.

Paid Search Agency 171

Paid Search Agency B2B Sales Marketing & Strategy CMO 171

Hubspot

SEPTEMBER 17, 2020

A thoughtfully curated panel allows you and the team to hear from a diverse set of customers, offering a breadth of experiences and opinions.". Once you've found customers that can offer a wide range of perspectives and opinions, it's time to host the panel. Invest in recording software to turn the customer panel into a case study.

Enterprise Management 101

Enterprise Management Planning Work Management Marketing Management 101

Brandwatch Marketing

NOVEMBER 19, 2018

The most common ways to perform market research are surveys, user tests, focus groups, and interviews. But with all of these, you are (a) only getting a subset of the entire possible market and (b) only getting a subset of the opinions of that subset. There was significant interest in fusion restaurants in St.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

Oktopost

MARCH 22, 2022

Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups. Customers form opinions about companies based on their interactions with brands and purchasing experiences. Running contests around user-generated content.

Peer-to-peer 89

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 89

Jackie Walts

MARCH 2, 2016

In my opinion, small business is best defined as under 50 employees. If you sell software, they may not have an up to date computer. I’ve heard in focus groups that that’s how they know the offer is for them). Once you have the audience defined, be brutally honest about whether your product will serve them.

Small Business Marketing 54

Small Business Marketing Business Budget Programs Tips 54

seo.co

MAY 11, 2021

This can be done through a combination of combing through social media profiles, interviewing clients, conducting focus groups, and other hands-on methods. Don’t pay attention to the extreme opinions or experiences. Instead, focus on the similarities that you find. Focus groups.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Markempa

AUGUST 12, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. We formulate our opinions about companies based on our interactions with their people. That’s empathetic listening. And’s it’s a deeper level than active listening.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Martech Advisor

DECEMBER 16, 2019

It’s not about implementing every suggestion but letting your customers know that you value their opinion. Involve focus groups to double down on the reverse engineering process. For high-ticket, enterprise-level software users, offer one-to-one consulting sessions and high-level support. Simplify the buyer journey.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Sprout Social

AUGUST 21, 2023

In this post, you’ll learn all about Google review management — from why it’s important to finding the best software to help you automate your strategy. Gain valuable insights You know what’s better than surveys and focus groups? Let’s get started. Raw, unfiltered feedback from existing customers — AKA reviews.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Google 84

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : I mean it’s a focus group of one at that point, is it not? Click the play button to listen here: Download the audio file: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Convert

MAY 31, 2022

Here’s the 3 step process e-commerce businesses should follow: Collect and categorize customer opinion Infuse your brand message in your marketing Test your messaging through A/B tests. You have to cut through the noise and reach them with messaging they cannot ignore. Let Customers Show the Way: Power of Voice of Customer (VoC) Data.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Hubspot

MARCH 24, 2015

When you need to be surveying your customers, gathering insights from your employees/coworkers, and diving into your marketing software, it can all become a little overwhelming. Google Forms are perfect for capturing quick opinions or feedback on certain topics. You should be able to figure this out in your marketing software.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Golden Spiral

APRIL 16, 2019

Some people have different opinions of that. Let's say you built an association around your brand , and now your customers, your other businesses that are working with you and partnering with you now have voice in your association, and you have them beta a new software, a new tool, a new product. Same thing happens with a focus group.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Sprout Social

JUNE 12, 2023

For example, “Efficient Emma” might represent the young, tech-savvy professionals who use your software to improve their work efficiency. More importantly, listening shows customers you value their opinions. Use surveys, interviews and focus groups to collect feedback. So, listen actively.

Marketing AI 131

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 131

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening. Even a quick search for something like “the best CRM software for small business” yields tons of results.

Work Management 109

Work Management Marketing Management Research B2B Marketing 109

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? For example, if HubSpot was gauging interest in an add-on service, we might only need feedback from customers that use the Professional package of our software , and eliminate those using the Basic or Enterprise levels of the software.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

WebMarketCentral

NOVEMBER 18, 2009

Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. As independent third-parties, trade publishers are in a unique position to conduct industry research. Ratings and Rankings.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

Hinge Marketing

APRIL 15, 2020

A software company develops project management software that is useful to any project-based organizations. Their analysis of their target market research reveals that both consulting firms and engineering firms are good target markets for their software. Most executives are not forthcoming in a group of direct competitors!

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Hubspot

SEPTEMBER 15, 2011

In social media, people love to share their opinions. Conduct a mini focus group. Find a platform or software that can track these metrics , and monitor how effective your Twitter presence is in delivering a return on investment. Gather feedback about your products/service. Then share it with your product team.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

B2B Digital Marketer

MARCH 4, 2021

Here’s what I, so it’s like a little mini focus group. But one thing that people say on their profile is these thoughts are my thoughts and do not necessarily represent the thoughts and opinions of my financial brokerage firm or of my real estate agency or of my whatever. Here’s what I wish I could learn.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Single Grain

MAY 31, 2023

Analyzing social media data can provide insights into public opinions, trends, and behavior patterns. Market Research: Market research surveys, focus groups, and interviews can provide insights into consumer preferences, purchasing habits, brand perception, and market trends.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Optinmonster

MARCH 30, 2020

Now, when some people hear the word “ market research ,” they think of small focus groups, expensive online surveys, and, for some reason, people in lab coats with clipboards. Blogs are, in our opinion, the cornerstone of content marketing, especially if you’re just learning how to start a side business from home.

Business 95

Business Paid Search Agency Budget Programs Social Media 95

Hubspot

JULY 31, 2020

Through email, you're able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. Your software is smart, but it's not smart enough to automatically know which recipients you're sending to. Focus Pointe Global. Identify your goal for the campaign.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Convert

OCTOBER 27, 2021

Imagine if they had tested the idea with a focus group of their customers and not their staff first before pushing it live? Ideas and Opinions Beat Data. It doesn’t matter if it’s your personal opinion or that of the Highest Paid Person (HiPPO), you need to test and trust the data. Opinions don’t matter, results do.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

LeadSquared

JUNE 25, 2015

It’s an opinion. If you want to buy business software , you look at review comparison websites, and neutral articles from influential bloggers. This focus group of mine assigns as much value to movie-watching time as an average buyer would assign to his money. And, that forms the majority of online buyers.

Work Management 52

Work Management Buy Marketing Management Landing Pages 52

Hubspot

NOVEMBER 11, 2015

Polls can be hosted on your website or on a customer extranet and allow you to gain quick insights into customer opinion and sentiment. Alternatively, you could go the route of focus groups, which involve gathering a targeted group of customers or potential customers and asking them a set of questions in a group setting.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

Hubspot

DECEMBER 27, 2012

Message testing can scale all the way from an individual conversation with a handful of different people in your target audience, to a large-scale research effort involving surveys , competitive analysis, and focus groups. Below, I’ve provided a few categories of questions you can use to begin message testing for your own launches.

Product 28

Product Peer-to-peer Differentiation Hubspot 28

Bluetext

JUNE 11, 2021

These agencies are growing, and their needs for hardware, software, and services are increasing along with them. . Government agency stakeholders regularly call your company to ask your opinion on upcoming agency initiatives, product and service specifications, RFPs, and contract awards.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Customer data platform (CDP) A customer data platform (CDP) is packaged software used to have for a persistent, unified customer database accessible to other systems used in B2B marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. There are lots of opinions of the value of this calculation on both sides of the argument. Focus Group (5).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Customer data platform (CDP) A customer data platform (CDP) is packaged software used to have for a persistent, unified customer database accessible to other systems used in B2B marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84