Tomorrow People

JUNE 3, 2024

Brands must position and reposition themselves to evolve with changing customer preferences and stay ahead of market trends – but without validated audience insights, their strategies risk falling flat. This is why voice of the customer data (VoC) is so important. What is ‘voice of the customer’ (VoC)?

Positioning 156

Positioning Lead Scoring Lead Ranking Leads 156

Tomorrow People

NOVEMBER 25, 2021

Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. It allows you to understand their needs better than anyone else, helping you develop customer-driven products (and come up with effective ways to communicate with them). What is ‘voice of the customer’ (VoC)?

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Heinz Marketing

DECEMBER 26, 2023

Furthermore, deciphering consumer behaviors through research sheds light on what drives purchasing decisions, enabling businesses to tailor their products or services to meet customer needs effectively. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes.

Business 117

Business Analysis Work Management Forecasting 117

Navigate the Channel

MARCH 13, 2023

You’ve heard it before: Customer feedback is a gift. It’s given to you from your most-valuable business asset, your customers. As HubSpot advises, if you never ask for customer feedback, you’ll never understand what drives customer satisfaction. Why is Customer Feedback So Invaluable? True for any company.)

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. What is Customer Data? Why is Customer Data Important?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Oktopost

SEPTEMBER 21, 2020

These posts can be shaping opinions about your brand and articulating exactly what it is your audience wants. Potential customers will often muse about future purchases online. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Lead identification.

Lead Scoring 89

Lead Scoring Lead Ranking Social Marketing B2B Marketing 89

Circle Studio

JANUARY 10, 2020

In fact, the lines between the two are becoming increasingly blurred as B2B customers increasingly demand B2C-like experiences in their professional lives, too. However, this viewpoint assumes that clients regularly (and always) communicate their thoughts and opinions with full transparency and candor.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79