Contently

FEBRUARY 19, 2020

When I shared the stage with Crystal Eastman at the Digital Marketing Financial Services Summit in November, I immediately recognized her as my favorite type of person to interview: A brilliant storyteller who stumbled into marketing by accident and figured out how to do great things inside complicated corporations.

Work Management 142

Work Management Marketing Management Advertising Agencies Storytelling 142

Allocadia

JANUARY 30, 2019

The tradition has always been to have Marketing and Sales work together as partners. Marketing is creating the atmosphere and supplying the resources that Sales uses to close deals. Another tradition as old as time, has been to set up Marketing and Finance as opponents. Tip #1 - Finance is a resource, not the opposition.

Tips 86

Tips Planning Budget Programs Advertising Agencies 86

Allocadia

APRIL 23, 2019

Every marketer knows they need to be aligned with Sales – but Marketing’s relationship with Finance is equally important for driving revenue. If Marketing maps their outcomes to investments and provides evidence of how they are driving revenue, Finance is primed to greenlight their budget increases.

Advertising Agencies 52

Advertising Agencies Budget Programs Work Management Paid Search Agency 52

Allocadia

APRIL 4, 2019

Today, only 14% of Marketing organizations see Finance as a trusted strategic partner. In contrast, high-performing Marketing teams are 3X more likely to forge a strong alliance with their Financial colleagues. The health of the Marketing-Finance relationship is critical to the success of an organization.

Planning 52

Planning Advertising Agencies Transparency Trust Marketing 52

SmartBug Media

AUGUST 29, 2019

Content marketing costs 62 percent less than traditional marketing and generates three times as many leads. This statistic from Demand Metric should show you the importance of inbound marketing and why companies continue to invest in content marketing year after year. Utilizing Video Marketing. Humanizing Content.

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 51

Allocadia

APRIL 23, 2019

Every marketer knows they need to be aligned with Sales – but Marketing’s relationship with Finance is equally important for driving revenue. If Marketing maps their outcomes to investments and provides evidence of how they are driving revenue, Finance is primed to greenlight their budget increases.

Advertising Agencies 40

Advertising Agencies Budget Programs Work Management Paid Search Agency 40

BrandMaker Blog

OCTOBER 13, 2021

There is no doubt that there is more pressure than ever before on enterprise marketers to show and deliver ROI for their organizations. In light of the continued changes in enterprise marketing, BrandMaker….

Enterprise Management 52

Enterprise Management Budget Management Organization Spending 52

Allocadia

APRIL 5, 2019

See Also: Webinar featuring Carey: Why & How to Break Down the Wall Between Marketing and Finance Cloudera Case Study. Interested in more marketing budgeting and spend management content? Read more!

Case Study 59

Case Study Case Studies Webinar Metrics Studies 59

Allocadia

OCTOBER 31, 2018

" Magic happens when you hitch Finance's left brain to Marketing's right brain." Every marketer knows they need to be aligned with Sales - but Marketing’s relationship with Finance is equally important for driving revenue. This helps Hortonworks: Track marketing activities more holistically.

Advertising Agencies 40

Advertising Agencies Budget Programs Work Management Paid Search Agency 40

Contently

MARCH 31, 2017

March 15 marked an important milestone in the finance industry. Fintech’s rise is also symptomatic of how finance brands market themselves in the digital age. Marketing lies at the center of many of these challenges. Luckily, a new set of tools and techniques is arising to help marketers transform their businesses.

Top of Funnel 92

Top of Funnel Digital Marketing Funnels Content Marketing Brand Identity 92

Webbiquity

FEBRUARY 23, 2021

eCapital helps its clients better leverage that information, to get it into the hands of people that need it to do things like planning, budgeting, forecasting, business modeling, and visualizing the impacts on operations, sales, finance, and HR. Traditionally, eCapital has been focused on the office of finance. The Market.

Enterprise Management 316

Enterprise Management Work Management Marketing Management Budget Programs 316

Allocadia

APRIL 26, 2019

The tradition has always been to have Marketing and Sales work together as partners. Marketing is creating the atmosphere and supplying the resources that Sales uses to close deals. Another tradition as old as time, has been to set up Marketing and Finance as opponents. Makes sense right? Not even close!

Tips 40

Tips Planning Budget Programs Advertising Agencies 40

Allocadia

JUNE 13, 2019

John O’Rourke is Vice President of Strategic Marketing at Host Analytics. With a background in accounting and finance, John has over 30 years of experience in the software industry, including 20 years of experience in EPM Product Marketing at Hyperion Solutions, Oracle and Host Analytics.

Enterprise Management 40

Enterprise Management Allocation Marketing Budget Creation Budget Programs 40

Contently

APRIL 14, 2016

By 2015, 95 percent of financial companies were using content to market their products and services, with 90 percent confident that content marketing would become even more important to their organization in the next 12 months. Content marketing is about more than one metric when done right. Bank of America.

Top of Funnel 67

Top of Funnel Content Marketing Marketing Management Curation 67

Hive9

SEPTEMBER 14, 2016

Marketers are creative- we want to do the kind of work that people admire, are entertained by, and that they remember. One of the great attractions of marketing is that it’s a creative profession that actually pays.

Creativity 100

Creativity Marketing 100

Contently

APRIL 19, 2016

At the Contently Executive Finance Summit in New York City, marketers from three leading financial services brands set out to address this industry-wide challenge in the panel “How to Cultivate a High-Value Audience.” Today, it’s called content marketing.” ” Create a framework.

Sales Qualified Leads 74

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 74

Contently

MAY 10, 2016

At the Contently Executive Finance Summit in New York City, marketers from three leading financial services brands set out to address this industry-wide challenge in the panel “How to Cultivate a High-Value Audience.” Today, it’s called content marketing.” ” Create a framework. ” Colter asked.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Webbiquity

JULY 1, 2021

Challenges associated with down payments and collateral can limit their access to seller financing and traditional funding mechanisms. Nevertheless, a lack of traditional financing options doesn’t mean you should give up on your dreams of starting and owning your own small business. Non-Traditional Ways to Finance Your Small Business.

Small Business Marketing 177

Small Business Marketing Peer-to-peer P2P Business 177

Contently

MAY 10, 2016

At the Contently Executive Finance Summit in New York City, marketers from three leading financial services brands set out to address this industry-wide challenge in the panel “How to Cultivate a High-Value Audience.” Today, it’s called content marketing.” ” Create a framework. ” Colter asked.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Adobe Experience Cloud Blog

JANUARY 15, 2015

Author: David Cain As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with nearly every department in an organization. I’m talking about the one, the only, the incredible and all-powerful, Finance department! No need to freak out.

Work Management 48

Work Management Marketing Management Advertising Agencies Budget Programs 48

Martech

MARCH 21, 2024

Marketers can’t call Google’s bluff anymore. And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. Now, it’s entering the world of marketing as a tentative additional solution to the cookie crisis.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Work Management 108

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! McKenna McKenna Associates Inc Contact Patrick J. Nadia Vincent, MBA Digital Transformation Leaders Contact M.

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Webbiquity

JULY 7, 2021

The marketing industry has faced a number of challenges, but there have been some incredible creative marketing campaigns that have emerged during this time. What are the key money lessons for small marketing businesses post-COVID? Here are three key strategies to consider for your own business. Reduce Your Debt.

Planning 259

Planning Business Paid Search Agency Small Business Marketing 259

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. That was marketing’s main function. Fast forward to 2020 — 83% of CEOs now claim that marketing is a major growth driver.

Advertising Agencies 338

Advertising Agencies Planning Paid Search Agency CMO 338

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Oktopost

MARCH 27, 2023

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Kristina leads an award-winning global team and reveals the delicacies and challenges of managing a social strategy in the finance industry.

Enterprise Management 144

Enterprise Management Content Youtube Advertising Benchmark 144

Webbiquity

FEBRUARY 7, 2020

The continuous and rapid introduction of new technologies into the market has created a huge demand for multi-talented people who can quickly make and implement data-driven decisions. As a result, the market has seen a huge demand for MBA degree holders, and it is only projected to grow in the future. Growth in Multiple Sectors.

Enterprise Management 245

Enterprise Management Startups Work Management Advertising Agencies 245

Contently

JULY 12, 2021

“Investment banking is just glorified content marketing.” Everyone in finance wants help, whether they’re a first-time trader or a Wall Street pro. Since the pandemic, the world of finance has drastically changed. A subreddit upended the stock market, and Bitcoin almost got to the moon. Chen’s right.

Process 172

Process Planning Work Management Marketing Management 172

Vision Edge Marketing

SEPTEMBER 13, 2022

To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies. The important nuances between vertical and niche growth strategies have implications for the solutions you create and how you go to market. Vertical markets are a category of business.

Verticals 224

Verticals Work Management Marketing Management Marketing Strategy 224

Full Circle Insights

FEBRUARY 20, 2024

Full Circle Insights, the leading marketing attribution provider native within Salesforce, today announced the appointment of Jandir Matos as Lead Economist and VP of Finance. As a key member of the Full Circle leadership team, Matos oversees the entire finance function as well as human resources.

Full Circle Insights 52

Full Circle Insights Leads Lead Marketing Qualified Leads 52

Benchmark Email

JANUARY 23, 2024

In the world of financial email marketing, where the stakes are high, and regulations are stringent, two critical pillars stand tall: compliance and data security. As finance professionals, you understand the paramount importance of safeguarding sensitive information and abiding by industry regulations.

Email Marketing 81

Email Marketing Advertising Benchmark Marketing 81

Heinz Marketing

JANUARY 10, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Demand Generation Agencies 105

Demand Generation Agencies Advertising Agencies B2B Sales Lead Scoring 105

Sword and the Script | B2B

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” To understand how analysts factor marketing into their assessment and valuation of the companies they cover. And a brand is bigger than marketing. The purpose?

Cost 93

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 93

Hubspot

APRIL 29, 2015

The finance industry is just one of those industries that's REALLY difficult to work in as a marketer. There's simply no place for inbound marketing. If ongoing research is anything to go by, finance is one industry that’s seeing an increasing level of demand for engagement over the internet. Your hands are always tied.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Bandwidth Case Studies 28

Heinz Marketing

JUNE 22, 2023

By Sarah Threet , Marketing Consultant You’re building your buying committee based off your ideal customer profile, but you’re feeling stuck… What if one buying committee doesn’t feel all-encompassing of who has been reported to you by your sales department? BDMs make decisions that affect the overall direction of a company.

Buy 105

Buy Ideal Customer Profiles Work Management Verticals 105