Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Campaign now allows marketers to get five personalized email subject line suggestions based on the information the user provides about a campaign. Qualified’s Qualified GPT adds a number of features.

Marketing AI 96

Marketing AI Ideal Customer Profiles Features Product 96

Biznology

NOVEMBER 9, 2017

One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. If you’re building a personal brand or want to become known as a subject matter expert in your industry, your LinkedIn profile is home base. And if your LinkedIn profile looks like a copy-and-paste of your resume?

Ideal Customer Profiles 126

Ideal Customer Profiles Profiling Linkedin Optimization 126

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Scaling personalization without the correct expertise and resources is a significant challenge. While daunting, these challenges can easily be overcome.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Oktopost

JUNE 21, 2023

Tagging another brand or person in your content is more than just a nod—it’s an invitation to a conversation, a chance for further engagement, and a strategy to increase the exposure of your content. Today, we’re thrilled to announce a new feature that will transform the way you interact on LinkedIn.

Linkedin 62

Linkedin Features Ideal Customer Profiles Work Management 62

Marketing Insider Group

NOVEMBER 20, 2023

Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Enhanced AI performance across many tasks, whether it’s drafting compelling marketing emails, generating intricate code, or even creating captivating digital art. Enter the world of prompt engineering.

Marketing AI 245

Marketing AI Lead Ranking User-Generated Content SEO 245

The Point

OCTOBER 29, 2021

However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. Successfully converting free trials and (self-serve) demos requires that the user engage with the product early, frequently, and in a manner that drives home perceived value. Progressive Profiling.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

ANNUITAS

OCTOBER 27, 2023

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Marketing Insider Group

OCTOBER 16, 2023

Buffer Image Source: Buffer Buffer is a social media management tool that allows users to schedule, publish, and analyze their posts across multiple social media platforms. Here are some key features and aspects of Buffer: Social media scheduling. Buffer is like having a personal assistant for your social media needs.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on May 1st, 2021. According to HubSpot, the platform is 277% more effective at generating leads than other social media platforms. Start With An Optimized Profile Your profile will act as the foundation of your brand on social media.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Martech

SEPTEMBER 8, 2023

Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Cordial ’s Cordial AI provides marketers with generative, predictive and prescriptive artificial intelligence capabilities.

Amazon 116

Amazon Ideal Customer Profiles User-Generated Content Outreach 116

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. Take a look at his headline: 2.

Social Media 154

Social Media SEO Cost Per Click Media 154

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. Let’s take a look at essential features for sales intelligence and what our top 10 picks are for 2021. It provides users a contact and company database that’s verified for accuracy.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Jul 15th, 2022. In fact, according to HubSpot, LinkedIn is 277% more effective at generating leads than Facebook and Twitter. For every one thing you post, make sure you comment on at least five other users’ posts. • “Comments are currency.”

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Webbiquity

APRIL 18, 2024

Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop).

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. In B2B marketing , B2B buyers crave authentic relationships with brands just as they do with their personal consumer purchases. Feature your CEO sharing handy industry tips.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Optinmonster

JANUARY 18, 2024

Are you struggling to convert free users into paid ones? of free trial users don’t convert into paying customers on average. Otherwise, you’ll waste your time and money on users who won’t buy from you. Here are a few tips to make your incentives more appealing to users: Offer new users a bonus for upgrading to a paid version.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

SmartBug Media

JANUARY 30, 2019

A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. If you don’t care about your career or personal success, then stop reading. Optimize Your LinkedIn Profile. Before you focus on building your network and increasing your influence, the most important place to start is your own profile.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. are similar to that of Instagram Stories.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. As for the monumental trend, machine learning algorithms seamlessly integrate into B2B demand generation. But how does AI enable B2B demand generation in full swing? But AI’s influence doesn’t stop there.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

SocialPilot

MARCH 12, 2024

Reels are a significant part of Instagram and generate the highest engagement on the platform. The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. It has many features that fill up the void left behind by others.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Scoop.it

OCTOBER 13, 2022

Personalized content is superior, with 72% of customers only engaging with personalized messaging. So how do you access the proper information to personalize your content curation strategy for each customer? While all social media metrics provide valuable insight, a few stand out when personalizing content curation.

Curation 85

Curation Social Media Analytics Personalization 85

Sprout Social

AUGUST 7, 2023

Threads has generated a lot of discussion since then. Users are required to have an Instagram account to sign up, maintaining the same account name, username and password across both networks. How to create a Threads profile To create a Threads profile, install the Threads app from the App Store or Google Play Store.

API 93

API Ideal Customer Profiles Social Media Social Networks 93

Oktopost

DECEMBER 4, 2023

As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizing this platform to find high-quality, likely-to-convert leads that are boosting their conversion rates. Jump ahead: What is LinkedIn Sales Navigator?

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Martech

NOVEMBER 16, 2023

The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. While ChatGPT (and genAI in general) soared, Bing’s numbers remained unchanged. Now, here are this week’s new AI-powered martech products, features and enhancements.

Paid Search Agency 106

Paid Search Agency Planning Touchpoints Mobile Advertising 106

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. Ask users to keep it short and simple.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Oktopost

APRIL 26, 2024

Here are some handy Oktopost features that enable quick and easy advocacy adoption: User-friendly advocacy board Your advocacy board should be highly intuitive, so your lawyers can easily search, discover, and share pre-approved content to their personal social profiles.

Social Media 62

Social Media Work Management Marketing Management Media 62

Top Rank Marketing

SEPTEMBER 22, 2023

.” — @Mike_Allton of @Agorapulse Click To Tweet Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences 48 percent of CMOs and senior marketers have said that during 2023 technology that enhances the brand idea helps drive a great brand experience — up from 34 percent in 2022, while interface innovation, powerful ideas, (..)

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Sprout Social

SEPTEMBER 6, 2023

Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. A LinkedIn Business Page, or a Company Page, is a dedicated profile representing your company or organization on LinkedIn to members. Follow these steps to create an optimized LinkedIn Page.

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

Content Marketing Institute

FEBRUARY 21, 2018

Let’s explore how to use these features to maximize your content marketing strategy. Community hashtags are commonly used or created by Instagram users to follow a topic, interest, or other unifying theme. TIP: Instagram limits users to 30 hashtags per post. Powerful hashtags. katairobi Click To Tweet. Hashtags for Likes.

Features 111

Features Examples Paid Search Agency Communities 111

Optinmonster

APRIL 11, 2024

Want to generate more leads from your website, but don’t have the time or energy to do it? Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. In both cases… We have a solution.

Automation 88

Automation Marketing Websites Work Management Conversion 88

Martech

JULY 20, 2023

Now, on to this week’s AI-powered marketing technology features, tools and platforms. It integrates large language model capabilities to intent routing, answer generation and intent indexing. Improved auto-caption capabilities help Wistia users meet accessibility standards. It generates subject lines for email campaigns.

Marketing AI 94

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 94

Salesforce Marketing Cloud

APRIL 3, 2024

We brought users into the conversation instead of having the IT team dictate the requirements,” said Fordham University VP and CIO Anand Padmanabhan. “It Human-centered design is an approach to problem solving that begins with identifying user needs and then creating solutions that meet those needs.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Valasys

APRIL 9, 2024

LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Hubspot

APRIL 23, 2020

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform.

Linkedin 96

Linkedin Features Paid Search Agency Marketing & Strategy 96

SalesIntel

APRIL 19, 2024

This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP). Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information. However, you can’t afford to stop selling.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Oktopost

FEBRUARY 24, 2022

In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). This score is based on four components: Establishing a professional brand through your LinkedIn profile. Apparently, relationship building is my personal forté.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171