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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. They also created a series of videos featuring real women and girls discussing issues like gender stereotypes and self-confidence. That can be a good thing or a bad thing.

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7 Successful User-Generated Content Campaigns Your Brand Should Try

ClearVoice

This is why user-generated content has such a big impact on your bottom line. This post explores the user-generated content definition and shows you some of the best examples to inspire you. What is user-generated content? Did you know user-generated content is 6.6x Click To Tweet.

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Why Marketers Should Implement User-Generated Content: 23 Stats to Know

Hubspot

Ultimately, I'm more likely to respond to an apartment listing with a great tenant-generated virtual tour than a listing with over-produced images or videos edited by an outsider. And, I'm not the only consumer (or marketer) who thinks this. 23 User-Generated Content Stats to Know in 2020 Benefits of User-Generated Content.

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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. So what do these Marketing Cloud updates mean for you?

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Jambo account-based marketing platform joins ON24 Partner Network

Martech

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. Read next: How to decide if you need an account-based marketing platform. Get the daily newsletter digital marketers rely on.

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Understanding and exploring core social media features

Sprout Social

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

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The Ultimate User-Generated Content Guide

Sprout Social

With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. But effectively humanizing your brand makes you appear more like another friend in a consumer’s social media network, instead of an in-your-face ad. What Is User-Generated Content?