marketing-data-warehouse unified-customer-view Features Related Topics 
Customer Experience Matrix
APRIL 26, 2024
Has anyone asked you recently about the past, present, and future of Customer Data Platforms? It’s eleven years since the term “customer data platform” appeared in 2013. What was new about CDP was that it was packaged software that was building a customer database. Here are my current answers.
Customer Experience Matrix
OCTOBER 29, 2023
The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. It soon became apparent that many people were using CDP in a much looser sense to mean any system that built and shared customer profiles.
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Martech
DECEMBER 7, 2021
Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. The feature, Cloud Connect, is a freemium offering linking to Google Big Query, Amazon Redshift, Microsoft Azure, and Snowflake. Why we care.
Martech
JANUARY 2, 2024
Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin with customer data platforms.
Customer Experience Matrix
MARCH 23, 2017
I was asked the other day about the distinction between Customer Data Platforms and Journey Orchestration Engines. A JOE is a CDP if its data is accessible to other systems. So the picture should really look like this: That's fine, but it seems odd that “unify customer data” has no system associated with it.
Martech
MAY 3, 2022
Customer data platforms (CDPs) centralize data from customer touchpoints. In B2B buying decision-making is often spread out over many individuals within an organization, marketers can use CDPs used to guide purchasers through the sales funnel. “A Valuable first-party data in the CDP.
Zoominfo
AUGUST 19, 2021
Data is the foundation of business in the 21st century. But as the velocity, volume, and variety of data increases, even the most advanced enterprises are struggling with inaccurate data that doesn’t provide actionable insights. DaaS is a suite of products and services that create an end-to-end data management platform.
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