Kevin Indig

AUGUST 28, 2023

Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. I dissected 5 large sites, Google’s announcement and SERP Feature trends. It’s one of the web’s largest sites and covers many millions of keywords. Or did they?   Why Wikipedia?

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SERP FAQ Features Wikipedia 96

KoMarketing Associates

DECEMBER 3, 2019

Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. Others, like Google’s Keyword Planner , offer a narrower set of tools for free. If this is the case, the keyword chosen might not be the right fit. Look for the Competition.

SERP 157

SERP PPC Features Paid Search Agency 157

Marketing Insider Group

JULY 15, 2020

However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. These four marketing trends might help you reach your customer base in this continuing uncertainty. Search engines prioritize several factors, not just keywords, and page loading times play an important role.

Paid Content 271

Paid Content Trends Planning Cost Per Click 271

Brightedge

JANUARY 25, 2024

It's not just about keeping your content up to date with the latest search trends but also adapting to frequent changes in search engine algorithms, which happen hundreds of times each year. Here at BrightEdge, we've monitored 10,000 keywords over the last three years using our SearchIQ technology. What does this tell us?

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

Navigate the Channel

SEPTEMBER 7, 2023

In the ever-evolving landscape of Search Engine Optimization (SEO), the question of whether keywords still hold significance is one that frequently arises. With Google’s constantly changing algorithms and the increasing importance of user experience, it’s crucial to explore the role keywords play in contemporary SEO strategies.

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Keywords SEO Long Tail Marketing Lead Scoring 65

Marketing Insider Group

OCTOBER 16, 2023

Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending? BuzzSumo highlights trending topics in your niche.

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Paid Content Budget Programs Research Marketing Analytics Tools 247

Conductor

APRIL 21, 2020

With this in mind, we created this list of Covid-19 keyword research tips so you can identify the terms that matter most to your customers and support them through this hard time. Bonus : At the bottom of this blog post, you will find links to thematic keyword lists you can download to help you support your customers during this time. .

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Keywords Research Tips SERP 111

Brightedge

APRIL 18, 2022

data to bring you the latest insights on featured snippets and universal search. BrightEdge began tracking changes to the overall SERP landscape in 2019 by evaluating how often featured snippets like Quick Answers, Images, People Also Ask, Local 3-Packs, Videos and Carousels were being shown. Featured Snippet Findings.

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SERP Trends Mobile Marketing Lock-In 104

KoMarketing Associates

DECEMBER 2, 2020

To support this, LinkedIn has upgraded several features in Company Pages over the last year – features that make Company Pages more valuable than ever before. LinkedIn company pages often do well in the search results, especially if you customize the URL of your company page with some good keywords. Job function. University.

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Linkedin Paid Search Agency Features Companies 157

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

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Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Research industry trends and competitor content for hashtag inspiration.

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Trends Allocation Advertising Agencies Paid Search Agency 59

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Directive Agency

SEPTEMBER 15, 2023

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. By analyzing your competitors’ keyword strategies, you can replicate their success, target missed opportunities, and drive more conversions. What is PPC Competitor Keyword Analysis?

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Starting with high-engagement keywords will ensure your channel is set up for success. Starting with high-engagement keywords will ensure your channel is set up for success. Why Bother with YouTube Keyword Research?

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Youtube Keywords Research Effectiveness 129

Directive Agency

SEPTEMBER 15, 2023

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. By analyzing your competitors’ keyword strategies, you can replicate their success, target missed opportunities, and drive more conversions. What is PPC Competitor Keyword Analysis?

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

BenchmarkONE

NOVEMBER 19, 2020

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Gone are the days of off-the-cuff keyword research. Competitor Keywords.

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Paid Content Keywords Research Paid Search Agency 94

Brightedge

NOVEMBER 3, 2020

This research relies on the total number of keywords in the BrightEdge database across mobile and desktop devices in the United States and compares the number of keywords ranking for each category that month. With the increase of video results being shown, it’s important to remember that YouTube tends to dominate these results.

SERP 144

SERP Trends Mobile Marketing Lead Scoring 144

Marketing Insider Group

NOVEMBER 20, 2023

Quick Takeaways SEO has evolved from mere keyword stuffing to prioritizing user experience and understanding audience needs, with initiatives like E-E-A-T playing a significant role. Remember the days when everyone would simply stuff their content with keywords , hoping to catch the attention of search engines?

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Marketing AI Lead Ranking User-Generated Content SEO 235

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy.

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Top of Funnel Buyer's Journey Trends Lead Scoring 281

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. As such, the dominant trends for 2022 are primarily in the digital sector. Trend 1: Rising Popularity of Video for B2B.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

KoMarketing Associates

FEBRUARY 5, 2019

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. And, it’s safe to bet that we will continue to see search features change. For this reason, I’ll be going over some of the key SERP features to be aware of. Traditional SERP Features.

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SERP Features Top of Funnel Display 120

Conductor

AUGUST 5, 2021

In the past, SEO and content teams simply made sure their web pages and collateral repeated specific keywords as much as possible. In Conductor, go from researching keyword opportunities in Explorer to guidance on how to rank for those terms. Want to see Conductor’s powerful content capabilities in action?

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Features Content Marketing Content SERP 116

Marketing Insider Group

JANUARY 29, 2024

Keyword Research and Idea Generation As marketers, we know the power of the right keywords. ChatGPT can be your go-to tool for uncovering those hidden keyword gems that can drive your strategy forward. “ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.”

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Copywriting Optimization Marketing AI FAQ 213

ClearVoice

MAY 22, 2023

We’ve gathered a few theories about future SEO trends to keep your content marketing efforts moving in 2023 and beyond. When you put in prompts like keywords or potential user questions, a machine learning program can give you a quick dose of inspiration. The majority of zero-click searches are a result of Google’s SERP features.

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Marketing AI Search Marketing SEO Trends 98

Moz

JANUARY 27, 2021

The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide. The usual tools we turn to aren’t going to be much use for keywords and topics that haven’t been searched in volume previously. To mine PAA features, you need to: 1. Start with a seed list of keywords.

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Keywords API SERP Validation 73

Heinz Marketing

JULY 12, 2019

The traditional days of using keywords and links to build SEO rank is changing as search has moved towards artificial intelligence to determine intent, instead of relying specifically on keywords. Content and Page Structure: Page Title: Every page needs a unique title, avoid keyword stuffing. Optimize SEO to feature Snippets.

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Keywords SEO Account Based Marketing ABM 103

Martech

APRIL 27, 2023

Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Users enter the desired keywords and parameters, and WriteSonic’s AI algorithms will generate content for blog posts, press releases, social media posts, email templates and more.

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Marketing AI Features Press Template 83

Webbiquity

DECEMBER 27, 2023

For instance, instead of focusing solely on keywords like “best restaurants,” consider incorporating long-tail conversational phrases like “What are the best restaurants near me?” Voice assistants often pull answers directly from FAQs, boosting the chances of featuring your content in voice search results.

Optimization 169

Optimization FAQ Mobile Marketing Keywords 169

Webbiquity

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. This list should also include industry-specific keywords. You may want to use online spreadsheet tools to easily track and organize your keywords.

Customer Satisfaction 150

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 150

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Even if your brand decides TikTok isn’t a good fit, there’s a lot to learn from the trends that have emerged. NEW FEATURE ALERT! lucyedwardsblind. Mood (feat.

Trends 143

Trends Effectiveness Marketing & Strategy Viral Marketing 143

Conductor

AUGUST 16, 2022

Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. Understanding when keyword cannibalization is an issue on your site and how to fix it is one SEO strategy that will have a significant positive impact on your organic presence. A guide to keyword cannibalization.

Keywords 80

Keywords Enterprise Management SERP Long Tail Marketing 80

Navigate the Channel

NOVEMBER 21, 2023

In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This shift is not merely a passing trend but a fundamental transformation in how businesses engage with their audiences. Search engines like Google prioritize video content, often featuring videos in search results.

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Marketing AI Trends Ethics Long Tail Marketing 65

Sprout Social

AUGUST 22, 2022

And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost. 5 free YouTube features you need to use more often.

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Youtube Features Social Media Ad Exchange 70

Huptech Web

AUGUST 11, 2023

Table Of Contents Introduction Why Are Keywords Important in SEO? Foundations of Effective Keyword Research What is Keyword Relevance? Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords?

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Keywords SEO Conversion Long Tail Marketing 52

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. You’ll learn how to identify how keywords on a website are used and conduct keyword research.

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Keywords Research SEO Lead Scoring 99

Valasys

FEBRUARY 26, 2024

You will surely have heard about SEO trends when talking with different people. Plus, not only will you be able to access the results and data collected by the search engines, but Google Trends also offers you the opportunity to check the popularity of the terms in the rest of their networks. How can you do this? Simple enough.

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Trends SEO Ad Frequency Keywords 40

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. Trending topics on Twitter are determined by the platform’s algorithm.

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Paid Content Twitter Trends Mobile Advertising 122