Trade Press Services Newsletter

APRIL 4, 2024

Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting. When the show airs, it’s time to share your interview over social media, tagging both the host’s and podcast’s pages to ensure maximum exposure. Broaden the show’s marketing reach.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

EveryoneSocial

JUNE 29, 2022

We make quick judgments and form first impressions upon meeting someone, and research shows that we do the same thing when browsing social media profiles. Today, even before someone spends any actual face time with you, they can view your LinkedIn or Instagram profiles and make assumptions about who you are both personally and professionally.

Ideal Customer Profiles 56

Ideal Customer Profiles Social Media Profiling Media 56

Customer Experience Matrix

FEBRUARY 19, 2015

Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. Sounds like a Customer Data Platform to me. Tealium highlighted the topic on Tuesday with $30.7

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

Features 165

Features Google B2B Marketing Top of Funnel 165

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on May 1st, 2021. Start With An Optimized Profile Your profile will act as the foundation of your brand on social media. Before you start posting, you’ll want to ensure your profile is optimized. Use tags: Make sure to tag other users when appropriate.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Sprout Social

MAY 5, 2022

I know what you’re thinking: “I’m pretty sure I understand the benefits of tagging on social media”. We’re talking about Tagging—a game-changing Sprout feature that can demystify the performance of both your inbound and outbound social content. If you’re new to Tagging, we’re here to show you the ropes.

Tagging 89

Tagging Social Media Webinar Metrics Marketing Report 89

SalesIntel

NOVEMBER 1, 2021

It makes it easier to locate, connect, and keep in touch with prospects, referrals, and customers. When you’re not sure what company profile you’re looking for, try this search. This search is really effective for locating companies that match your ICP (ideal customer profile). Annual income.

Ideal Customer Profiles 98

Ideal Customer Profiles ROI Enterprise Management Eye-Tracking 98

Oktopost

JUNE 21, 2023

Tagging another brand or person in your content is more than just a nod—it’s an invitation to a conversation, a chance for further engagement, and a strategy to increase the exposure of your content. Today, we’re thrilled to announce a new feature that will transform the way you interact on LinkedIn.

Linkedin 62

Linkedin Features Ideal Customer Profiles Work Management 62

BenchmarkONE

DECEMBER 1, 2022

However, to expand visibility and reach your audience with Instagram, you must leverage every feature available to you. It’s highly likely that you’re making the most of the common Instagram features. In this guide, we’ll discuss six Instagram features that are underutilized. Sell on Instagram. Collab with Partners.

Small Business Marketing 73

Small Business Marketing Features Business Tagging 73

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Jul 15th, 2022. Not only can you share relevant content and show your industry expertise, but it’s a great place to showcase your brand and authenticity to connect with potential clients. But once you hire more employees, creating a business profile would be a good idea.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 101

Social Media Features Media Curation 101

SocialPilot

MARCH 12, 2024

The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. Such as Instagram Native Feature, Meta Business Suite, and SocialPilot Scheduling Tool. It has many features that fill up the void left behind by others.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Customer Experience Matrix

MARCH 14, 2017

They all ingest data from multiple sources; convert it into unified customer profiles; apply rules and analytics to find the best message for each customer in each situation; and, send those messages to external systems for delivery. Unified customer profiles make these products look like Customer Data Platforms.

Ideal Customer Profiles 214

Ideal Customer Profiles Work Management Terms and Conditions Elasticity 214

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. By optimizing for search results , you can make your social media posts and profiles land on their search results on every channel. In fact, building in public is a great way to attract beta clients and customers.

Social Media 157

Social Media SEO Cost Per Click Media 157

Oktopost

APRIL 26, 2024

Research shows that 81% of lawyers are already leveraging social media to set themselves apart professionally and 71% of them are acquiring clients through their social media marketing efforts. 3 Reasons to bring social media marketing to your law firm You may think social media is for consumer brands.

Social Media 62

Social Media Work Management Marketing Management Media 62

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Commenting features are improved inside Forms and Campaigns.

Enterprise Management 103

Enterprise Management Hubspot Features Ideal Customer Profiles 103

Thinkers360

MARCH 7, 2024

Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. In many ways you must be that much more vigilant about how you present yourself to the market, prospects, and clients.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

Customer Experience Matrix

JUNE 3, 2017

This puts it in competition with dozens of other customer engagement and personalization systems. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. Data: SessionM can gather customer behaviors on Web and mobile apps from its own tags or using feeds from standard Web analytics tools.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Support a long customer journey: B2B buying decisions are made by teams. Feature your CEO sharing handy industry tips.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Sprout Social

FEBRUARY 23, 2022

And with the platform’s ongoing roll-out of fresh ecommerce features, it’s easier than ever for followers to buy from you directly. The setup of the Shops platform is straightforward for both business owners and customers alike. Turn your followers into customers faster. But times have changed. Source: Instagram.

Ideal Customer Profiles 130

Ideal Customer Profiles eCommerce Top of Funnel Tagging 130

Customer Experience Matrix

JANUARY 27, 2021

The drive to build suites clarifies why predictive analytics vendors Bloomreach, RichRelevance, and Gpredictive are such frequent partners: stand-alone predictive tools are missing nearly all the features needed for a full marketing platform, so they have the most to gain from buying a CDP that fills those gaps.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Martech

JANUARY 2, 2024

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. Let’s begin with customer data platforms. That means it can be modified and customized by users who need additional features and functionality.

Work Management 82

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 82

Sprout Social

SEPTEMBER 6, 2023

This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. A LinkedIn Business Page, or a Company Page, is a dedicated profile representing your company or organization on LinkedIn to members. Website : Enter your company’s website.

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

ClearVoice

SEPTEMBER 27, 2021

Through Facebook’s commitments, many features and updates were released across their family of brands, including a wide range of Instagram content monetization features that were designed specifically for content creators on the platform. There are 10 features on @Instagram that help creators monetize content. Instagram Shop.

Features 52

Features Ideal Customer Profiles Advertising Agencies Paid Search Agency 52

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Enterprise Management 86

Enterprise Management Work Management Software Service 86

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. It offers a comprehensive suite of customer service tools, including ticketing, live chat, a knowledge base, customer feedback, and more. How are you talking to customers?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Webbiquity

DECEMBER 9, 2020

The more effective your SEO efforts are, the more visible your website will be to potential customers—and the more organic search traffic you site will earn. In addition to on-page factors (like content length and meta tags) and backlinks, this will help identify any technical issues which may be impacting your search rankings.

SEO 271

SEO Traffic Tips SERP 271

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

SmartBug Media

JUNE 13, 2023

A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. The aim is seamless product presentation paired with a frictionless customer journey. How can your e-commerce brand leverage this integration to achieve such a goal?

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Sprout Social

FEBRUARY 7, 2024

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views. Expanded features.

Paid Content 119

Paid Content Promotion Budget Programs Copyright 119

Martech

DECEMBER 15, 2023

Scheduling pages allow additional guests in meetings (beta) All necessary meeting attendees can now quickly receive a calendar invitation by prompting your customers or prospects to include up to 10 additional attendees when booking time on a scheduling page calendar (also known as a meeting link).

Top of Funnel 113

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 113

Martech

OCTOBER 24, 2023

Chances are, brands will be hearing from customers on social this holiday season. Communicating with shoppers over the channels they prefer is an important part of customer experience and the customer journey. How brands merge customer profiles from different channels also makes a difference. customers (67%).

Social Media 123

Social Media Contacts Media Brand Identity 123

Top Rank Marketing

AUGUST 18, 2023

Forrester ON THE LIGHTER SIDE: A lighthearted look at “Third-Party Cookiepocalypse” by Marketoonist Tom Fishburne — Marketoonist Adobe and Microsoft break some old files by removing PostScript font support — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS: Lane R.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

SalesIntel

JUNE 22, 2023

With numerous platforms available, it’s important to understand the pricing models and features B2B data providers offer. Seamless AI has four pricing categories that vary from customer to customer based on their requirements. Additionally, you can customize the number of credits allotted per user.

Pricing 52

Pricing Price Ideal Customer Profiles Enterprise Management 52

Biznology

FEBRUARY 15, 2021

When setting up your profile. Add an informative graphic to your profile background. Fill out your profile 100%. Make a customized URL for your profile if needed. Ideally, your first interaction with a prospective contact should not be an invitation to connect, says Casey Hall , Principal at Lumberjack Media. “You

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

Go Beyond SEO

APRIL 25, 2024

This is especially true for pest control companies, as customers often turn to the internet to find local services. If you want to stand out from the competition and attract more customers in your area, implementing effective local SEO for Pest Control strategies is the way to go. Need help with your local SEO strategy?

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

Conductor

JANUARY 19, 2022

YouTube tags are critical for optimizing a video for YouTube and search engines overall. Let’s dive into why you should include YouTube tags in your video marketing and optimization strategy, both for YouTube and for other search engines. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52