SendX

AUGUST 4, 2020

When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc. A beneficial feature is the ability to test your program before activating it.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SendX

AUGUST 4, 2020

When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc. A beneficial feature is the ability to test your program before activating it.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 101

Social Media Features Media Curation 101

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. This feature is now available for use as an audience signal on Performance Max and is coming soon to Discovery, Video Action and App campaigns. Google said this is a “simplified view” of all the same reporting features.

Features 106

Features Google Ads Segmentation 106

Conductor

NOVEMBER 4, 2021

Marketers have a lot to consider when crafting this winning content that boosts traffic to their website: What questions are my customers asking? While great content that helps customers is a clear north star for Organic Marketing teams, many factors help elevate your content. You can access all these features and more.

Traffic 115

Traffic Features Marketing Websites Bandwidth 115

Martech

AUGUST 25, 2023

Q: What features from 360 did you put in GA4? A: When building out the feature roadmap, we determined that some of the features that were previously only available to our 360 customers, would be beneficial to our standard Google Analytics customers. Custom funnels. Interview edited for length and clarity.)

Features 93

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 93

KoMarketing Associates

DECEMBER 2, 2020

To support this, LinkedIn has upgraded several features in Company Pages over the last year – features that make Company Pages more valuable than ever before. There was no way to segment audiences or to target posts so only the right persona would see them. Customize the URL of your Company Page. That’s changed.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Martech

SEPTEMBER 16, 2022

Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. It does this with new integrations for the company’s CDP and external segmentation tools. . The Store Associate app gives retail workers fast access to customer insights and inventory levels. Why we care.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Automation 93

Optinmonster

MARCH 13, 2023

Field mapping is a powerful feature in OptinMonster that lets you add extra fields to your newsletter popups, lead generation forms, and other marketing campaigns. In this article, we’ll go through some creative ideas for using OptinMonster’s field mapping feature. This will help segment subscribers automatically.

Features 75

Features Work Management Sales Qualified Leads Marketing Management 75

SmartBug Media

FEBRUARY 7, 2022

From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. The more time a sales person can spend talking to prospects and customers, the more opportunity they have to close deals.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

Salesforce Marketing Cloud

JUNE 2, 2022

According to the latest State of the Connected Customer Report , 73% of customers expect companies to understand their unique needs and expectations. There’s more data and better technology available to marketers now, which means more opportunities to create better customer experiences. Customer Data Platform.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

Martech

APRIL 4, 2024

The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. This aligns with recent HubSpot updates , which also aimed to simplify processes, empower data-based decisions and improve everything from team engagement to customer interactions.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52

Salesforce Marketing Cloud

DECEMBER 14, 2023

Companies are now prioritizing first-party customer data in their marketing campaigns. First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. This leads to customer trust, as well as compliance with privacy regulations.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

SmartBug Media

AUGUST 26, 2020

Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies. Before diving into this post, you may want to activate the ABM features within your HubSpot portal by following this knowledge base article from HubSpot. New Features.

Account Based Marketing 111

Account Based Marketing ABM Hubspot Features 111

Martech

JANUARY 9, 2023

Using some easy features in GA will help compensate for this loss so that you can remain data-informed. In Google Analytics 4, there are several out-of-the-box features to make up for lost data. As a note, this feature currently relates only to ecommerce and churning data. Unobserved data: How it works and why it matters.

Marketing Attribution 114

Marketing Attribution Marketing Analytics Tools Analytics Features 114

Martech

DECEMBER 7, 2021

Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. The feature, Cloud Connect, is a freemium offering linking to Google Big Query, Amazon Redshift, Microsoft Azure, and Snowflake. Snapshot: Customer Data Platforms.

Paid Search Agency 91

Paid Search Agency Features Ads Touchpoints 91

Trade Press Services

DECEMBER 4, 2023

To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates. Knowing how to take advantage of these features can be a game-changer for brands looking to reach their audiences in new and engaging ways.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. This is where you’d want to extend CRM use rather than keep it to store customer data.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Leadspace

SEPTEMBER 18, 2019

Marketers who use market segmentation are seeing a 760 percent increase in revenue. If you’re not already using market segmentation techniques and would like to, then make sure you’re doing it the right way. In this guide, we’ll show you how you can properly segment your customers and market to maximize your revenue.

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

Webbiquity

APRIL 18, 2024

B2B marketing automation helps maximize the efficiency of your marketing efforts in many ways: Higher CLTV : Marketing automation nurtures leads effectively, leading to stronger customer relationships and increased Customer Lifetime Value (CLTV). Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

ClickZ

APRIL 14, 2020

30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. . Product-focused features — The heart of any good online shopping experience is the merchandise.

eCommerce 141

eCommerce Features Merchandising Paid Search Agency 141

Optinmonster

AUGUST 13, 2021

This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign. Here’s where ActiveCampaign stands out: Send customized newsletters and messages targeted by contact’s interests. Create custom signup forms to collect emails. 24/7 reliable and friendly customer support.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

SmartBug Media

APRIL 27, 2020

This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. Which features would they recommend for users who are just getting started? They wrote odes to foundational features like Marketo’s cloning ability and folder structure. Here are the experts’ top Marketo features, in their own words.

Features 98

Features Marketo API Enterprise Management 98

Marketing Insider Group

JUNE 22, 2023

Automated marketing is a system for targeting leads and customers with pre-programmed messages. Get a good start by having the following three things in place: You should be using customer relationship management software. This tool helps you get a full view of your customers and leads so you can segment your marketing.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Webbiquity

SEPTEMBER 28, 2022

To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Segment your subscribers. Customize subject lines.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Inbox Insight

MARCH 29, 2022

Why should brand awareness feature in your B2B multi channel strategy? This way, your existing customers will keep coming back and new ones will remember you ready for when they require your product or service. Keep your brand at the forefront of current and potential customer’s minds. Increase customer loyalty.

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

Salesforce Marketing Cloud

FEBRUARY 2, 2022

An era with stronger customer engagement across email and mobile. The latest Marketing Cloud release, which is available to customers this month, will help marketers unlock the power of data. Here’s a closer look at seven new features that will help you innovate this year. Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Vision Edge Marketing

NOVEMBER 29, 2022

Data specific to your industry, geography, and that of the customers you serve also provides valuable external data points. Customer data, such as purchasing frequency or referral rates, and your financial data, such as booking trends and your win/loss ratio provides valuable internal data points. . Which customers to target?

Planning 225

Planning Trends Paid Search Agency Segmentation 225

Hubspot

MAY 26, 2021

Discover the key features you should find in a bulk email service and the top providers in the market. In addition to getting direct access to your customer base, you can also track how your emails perform and test various methods to increase clicks and conversions. Some of these features will only be available in a premium package.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Features 97

The Forward Observer

MARCH 15, 2024

Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. About the Author Allen Weiss, Ph.D.,

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Leadspace

SEPTEMBER 18, 2019

Marketers who use market segmentation are seeing a 760 percent increase in revenue. If you’re not already using market segmentation techniques and would like to, then make sure you’re doing it the right way. In this guide, we’ll show you how you can properly segment your customers and market to maximize your revenue.

Segmentation 48

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 48

Salesforce Marketing Cloud

MARCH 7, 2024

That’s where email segmentation comes in. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? What you’ll learn What is email segmentation? Why is email segmentation important? What are the primary types of email segmentation? Why is email segmentation important?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances.

Advertisements 107

Advertisements Advertising Allocation Planning 107

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care.

SMS 103

SMS Marketing Automation Services Forecasting User-Generated Content 103

Martech

NOVEMBER 1, 2023

Personalization/segmentation. Dig deeper: Email marketing strategy: A marketer’s guide Audience segmentation Audience segmentation can take many forms: demographics, geographics, psychographics, family status, affinities, existing vs. prospective customers, etc. Recipes customized to user affinities.

Marketing AI 125

Marketing AI Email Marketing Psychographics Advertising Agencies 125

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. Like those two companies, Microsoft doesn’t intend for Dynamics 365 Customer Insights to do all marketing functions. Get MarTech! In your inbox.

Analysis 97

Analysis Tools CRM Guidelines 97