Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Examples include email newsletters, webinars, and social media posts.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Email Newsletters. Below are some areas B2B marketers can expand to if they want to add on to their content strategy.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource. Content can provide deeper insights and helpful information that encourages someone to purchase or request more information.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

SmartBug Media

MAY 30, 2023

Add an FAQ section to the page. For example, if you ask the customer to fill out a contact form, let them know on the form that their information will be kept private. Sometimes increasing conversion optimization rate is about overcoming user objections. Try split-testing page layout/UX. Embed a form.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Webbiquity

JUNE 24, 2013

Chapman have written the definitive guide to creating nearly any type of content, as well as adding life to traditional formats like customer case studies and FAQ pages. Content Rules is a must-read for anyone who wants to create compelling, useful information for their target audiences. Book Reviews Content Marketing'

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Ambal's Amusings

JANUARY 7, 2010

We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" Recommended Resources from Experts on white papers. Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Launch Marketing

AUGUST 8, 2018

Incorporating icons on your website can be beneficial as they allow your brand to: Communicate information quickly and make content easier to understand. Do you want them to sign up for a product demo, register for a webinar or download a white paper perhaps? e-newsletter sign-up) should have fewer fields on their web forms.

Practices 54

Practices Marketing Websites Tips Top of Funnel 54

Content Standard

JULY 27, 2017

For those that don’t (and the internal content heroes who do and need the rest of their team to jump on board with their vision), there’s hope, and that hope comes in understanding exactly why educational and informative content is so powerful for B2B healthcare organizations. White papers. Informational guides.

Education 57

Education B2B Marketing Work Management Marketing Management 57

nDash

APRIL 27, 2021

This endless flow of instant information means your content must stand out, be helpful, and meet your customer’s needs. Let’s dive into ten reasons companies need a written content strategy and four tips for developing this information. Are you posting information that resonates and helps you establish authority?

Paid Search Agency 52

Paid Search Agency Lead Ranking Companies Marketing & Strategy 52

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. A white paper would fit the bill nicely here. This white paper aims to change that perception of them.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Integrated B2B

FEBRUARY 6, 2019

Highlight these elements: Help them to be seen as experts Grow the number of leads – and the information available about those leads Help to close deals Keep customers for longer. If you create quality content, whether it’s articles, blog posts, white papers or videos, people will find you in increasing numbers.

Content Marketing 40

Content Marketing Planning Work Management Content 40

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. How should marketers solve this informational need? We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper?

Paper 100

Paper Enterprise Management Marketing Management SME 100

Ambal's Amusings

OCTOBER 1, 2009

How do you market your white papers? Can syndication partners take your white paper to your prospects? Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. Costs to syndicate your white papers. Find White Papers.

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100

Moz

FEBRUARY 9, 2021

Your company has a content team, but you notice they’re not using keyword research to inform their articles. That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. What information should we include in them? Or how about this scenario?

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Moz

JANUARY 22, 2019

Creating multiple TOFU offers gives you the information (company, name, email address) you need to segment and nurture leads further down the funnel. Along with concise and clear UVP-related copy throughout your website and blog, continue using white papers, guides, checklists, and templates.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. WhitePaperSource Newsletter.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 16, 2012

Topics Stats & Tools Training & Education Jobs White Papers. Subscribe to Newsletters. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. Rx: Remind consumers that their data is protected and encrypt information to show them how secure it is.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Online Marketing Institute

JANUARY 4, 2011

White papers? Informative how-to blog posts? For more information, visit Vizions SEO Blog. Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? What do people like to link to? Case studies? Mark received a B.A.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

MARCH 21, 2011

Too few pages and too much information crammed on those pages — but your budget won’t allow for a complete redesign? Consider having your web designer create new navigation for you that includes drop down menus — making it easier to find information. Create a Press Room page and add this information to it.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Webbiquity

NOVEMBER 5, 2019

Research should inform every strategy and marketing decision. You can use search operators to find information about specific market segments on targeted websites. Without a clear message, contact information, simple forms, and easy navigation, potential buyers leave websites. White papers. Email newsletters.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

BOP Design

APRIL 24, 2023

Content with helpful information – Content of any kind that provides helpful information for your prospects or existing customers is ripe for repurposing. This may include client onboarding information, best practices on using your products or services, or even a sales deck that explains how the process or solution works.

B2B Thought Leadership 83

B2B Thought Leadership B2B Advertising Agencies Paid Search Agency 83

Online Marketing Institute

NOVEMBER 10, 2010

Lack of content Having an abundance of e-books, white papers, webinars, podcasts, video, etc. FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search. Web users expect more from brands than just a brochure site with some information.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

ClearVoice

SEPTEMBER 7, 2022

White papers. Similar to industry reports and survey results, white papers also offer original research data that can magnetize new leads. However, white papers are more distinct than industry reports. Drip email recipients are different from newsletter subscribers. White paper.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 52

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Guru J Great information and comments below.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Content4Demand

MARCH 11, 2021

E-Books & White Papers. These long-form digital assets take shape in “layers” that invite readers to explore a variety of smaller topics with digital rabbit holes with more information. Again, these meaty assets are valuable enough that attendees will willingly share their contact information to tune in.

Top of Funnel 122

Top of Funnel Webinar Metrics B2B Thought Leadership Sales Qualified Leads 122

LeadSquared

SEPTEMBER 17, 2021

Your marketing automation campaigns should start with welcoming a prospect when they sign-up for your product, Your marketing automation campaigns should start when they first interact with you and give you their information in exchange for something. Experian’s white paper on welcome emails shows that these autoresponders enjoy a 58.7%

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Automation Automation 97

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Consequently, I have two recommendations. they were like strangers.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Seismic

MAY 11, 2022

White Papers. These are great for the middle of the funnel as they help push prospective buyers closer to your product or service, while still providing useful information. Newsletters. Commonly sent as emails, newsletters are used to stay in touch with clients and keep them up-to-date on new features or products.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

ClearVoice

JUNE 21, 2022

It includes information like keywords, topics, and related topics to ensure every piece contributes to marketing goals. Blogging is essential for establishing a brand’s credibility as a trusted information source in its industry. 2 white papers (one every 6 months). 2 additional white papers.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Brandpoint

SEPTEMBER 25, 2019

This content typically contains a strong call-to-action or is gated so that you can capture a potential client’s contact information. Typically, a potential client who is showing interest in the content you are writing will need to provide contact information to download or receive the content. White papers.

Top of Funnel 89

Top of Funnel Sales Management Marketing Funnels Content Marketing 89

Huptech Web

SEPTEMBER 8, 2023

Key Focus Points within an Inbound Marketing Funnel 10 Winning Tactics for Strengthening Your D2C Marketing Strategy Wrapping Up FAQs Introduction Did you know that Dollar Shave Club , a company offering razors and grooming products, gained fame through a viral YouTube video? Understand Inbound Methodology What is an Inbound Marketing Funnel?

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Newsletters |. NEWSLETTERS. More Newsletters. Login | Register | FAQ |. s organizations and management systems are not designed for either the new way of work that information and communications technologies have enabled or the new employees these technologies have helped to create.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

ClearVoice

JULY 19, 2022

Meanwhile, sprinkle your content with just enough CTAs (calls-to-action) to subscribe to your newsletter, make an inquiry, or buy something. To steal links, they’ll reach out to your backlink source, show content with updated information, and ask to replace your link with theirs. FAQs about content marketing.

Top of Funnel 95

Top of Funnel Content Marketing Marketing Budget Work Management 95