Vidyard

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3 Things You Need to Know to Dominate Video On YouTube, Facebook, and Instagram

Vidyard

Take Facebook and YouTube for example: YouTube is mature and diverse. YouTube is a video-first destination with a focus on maximizing video consumption, whereas Facebook is social first and focuses on ease of sharing. YouTube has a big focus on search, whereas Facebook does not.

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Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. There is a New Kid in Town.

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6 Ways to Grow Your Email List Using Facebook Live Video

Vidyard

And these numbers are only going up as businesses use Facebook Live for their demand generation strategies. The Power of Facebook Live Video Aside from sharing video published on their website to their social media accounts, businesses are now creating videos specifically designed for social platforms.

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Stepping Up Your Facebook Retargeting with Video

Vidyard

That’s the beauty of retargeting with Facebook! Humans are already addicted to it: according to Facebook, there are over 1.65 billion active Facebook users, and 1.51 You’re already using video on your website and your YouTube channel, and maybe even as a great lead generation tool, too. But that’s not all video can do!

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25 Facts on Using Video in Social Media Marketing

Vidyard

Facebook users are 4x more likely to watch live streams than recorded videos. Users watch 85% of Facebook videos without sound. YouTube remains ubiquitous among video marketers–with 87% leveraging the platform. 64% of businesses said in the last 12 months, a video on Facebook resulted in a new client. People are 1.5x

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6 Ways to Grow Your Email List Using Facebook Live Video

Vidyard

And these numbers are only going up as businesses use Facebook Live for their demand generation strategies. The Power of Facebook Live Video Aside from sharing video published on their website to their social media accounts, businesses are now creating videos specifically designed for social platforms.

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Vidyard + YouTube =

Vidyard

A well-informed and successful video strategy includes YouTube. There is no way around it, YouTube is a power house in online video and search. Just like you can’t write a blog without SEO and distribution, you can’t create a successful video campaign without YouTube. YouTube is synonomous with online video.

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