WebMarketCentral

NOVEMBER 30, 2009

MediaPost recently reported that Facebook is cracking down on ad networks that display misleading advertising or promote scam offers through its site. Facebook can even get a person killed. Facebook can also be used by a crime victim to track down an assailant , and it kept this teen out of jail. And then there's Google.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

OCTOBER 20, 2009

In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. But what sets Nabbit apart, and makes it interesting to both b2b and b2c marketing professionals, is the tool's ability to serve as a platform for integrated advertising campaigns.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

APRIL 30, 2009

We're only allowed to use Facebook and LinkedIn for one hour each day, from noon to 1:00, and we're not supposed to say anything about the company." "Our We can have a personal Facebook page for sharing family pictures and things like that, but if we say anything about the company we're asked to take it down immediately."

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

MARCH 4, 2009

Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. The context in this case is the particular tool, website or other online venue where the content will be shared: in a blog, a social networking or bookmarking site, a media sharing site (e.g.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

JANUARY 18, 2008

34 More Ways to Build Your Own Social Network by TechCrunch An excellent and detailed review of tools and services that enable you to build your own social networking site, including both well-known platforms such as Ning and KickApps , as well as lesser-known tools like AlstraSoft , Blogtronix , Crowd Factory , SelectMinds and Webligo.

Linkbait 20

Linkbait Social Media Ning PageRank 20

WebMarketCentral

OCTOBER 26, 2009

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content.

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

MARCH 24, 2009

In It Came from Facebook! The first challenge is, for now at least, being met by using outside consultants, while a new breed of social media metrics vendors like Techrigy and Radian6 are building tools to address the second.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

JANUARY 30, 2009

Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google? Basically, 1) use keyword tools to help develop a solid list of PPC search phrases, which will be pruned over time; 2) test keywords, ads, landing pages—everything; and 3) understand and utilize broad, exact, phrase and negative matches.

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

JANUARY 28, 2008

Effective Keyword SEO Research, Part 2 by ClickZ Writer Julie Batten provides a step-by-step guide to creating a productive keyword list by considering the entire buying cycle, covering keyword research tools, list scrubbing and allocation. The wiki is now open for anyone to create pages, add content, or use as an SEO research tool.

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

DECEMBER 12, 2007

In addition to the selection of high quality sites in a variety of categories, TopNetPix also provides a tool for customization of your TopNetPix experience. JR: We have run a few advertising campaigns on Facebook and have had a few press releases. WMC: How do you market and promote TopNetPix? tags: Jeff Rusinow, interview, Web 2.0,

Web 2.0 20

Web 2.0 Viral Marketing Internet Marketing Tagging 20

WebMarketCentral

NOVEMBER 5, 2009

But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter? tools (delicious, Feedburner, LinkedIn et al.), How can you explain the value of social media to skeptics?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

DECEMBER 28, 2009

Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics. but in the end concedes that "Twitter is ripe for experimentation," and advises marketers to "be true to your brand personality and ethos and play with this (not so) new tool."

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

MARCH 10, 2009

Another is to look at the different types of websites and tools that comprise the social media landscape. Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

DECEMBER 20, 2007

LinkedIn , Facebook and Wink ) and blogs. Search is the most important source of information during the research phase, while discussion groups and blogs are the most heavily used tools for narrowing a vendor list and conducting a final evaluation. . ** technorati tags: Web 2.0 tags: Web 2.0 tags: Web 2.0 tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

AUGUST 5, 2009

Along the way, the author cites helpful tools such as text editors ( HTML Kit , Arachnophilia , Dreamweaver) and color tools ( Color Hunter , transparent color generator, VisiBone colors by shade).

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

JULY 30, 2009

Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. You have no way of even accurately identifying all of those points of exposure, much less assigning a value to each one. RONI: missed opportunity, quite possibly for multiple, ongoing sales.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

DECEMBER 9, 2009

What tools are available for cost-effectively monitoring brand conversations across social media sites? While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. What's the best method for approaching social media marketing?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

JULY 13, 2009

How can you optimize your use of social networking tools like Twitter and LinkedIn? A List of Social Media Marketing Examples by Being Peter Kim In this truly amazing resource, Peter Kim lists and links to examples of how more than 300 brands are using social media, from Abbott Labs on Facebook to Zappos on Twitter.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JUNE 3, 2009

5 Things Salespeople Really Need From Marketing by Sales and Sales Management Blog Sales guru-ess Jill Konrath concisely explains what a sales team needs from the marketing department in order to launch a new product successfully, including sales tools, competitive research, and above all a compelling value proposition.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

NOVEMBER 5, 2008

sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). What's Cool About Twitter Fans of Twitter believe it is a key social media tool for business. Most Web 2.0 tags: Web 2.0

Twitter 20

Twitter Web 2.0 Digg Tagging 20

WebMarketCentral

JUNE 3, 2008

show me John Smith's profiles on ZoomInfo , Facebook , LinkedIn etc. Four additional content areas, just off the top of my head, that Viewzi probably needs to incorporate rather quickly are people search (e.g. all at once); social search (what's being posted about my search topic on Digg, del.icio.us, Mixx etc.);

Digg 20

Digg Google Zoominfo Aggregators 20

WebMarketCentral

NOVEMBER 24, 2008

. #5: Best of 2007: Website Design , February 4, 2008 Eleven outstanding articles on blog posts on website design tips, tactics and tools from experts like Stoney deGeyter , Ralph Wilson , Mark Jackson , Jay Lipe and Kalena Jordan. #4:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

JANUARY 23, 2009

For example, though I've used many keyword tools and even written about some of the best keyword research tools here and here , I somehow managed to overlook Wordtracker's free keyword suggestion tool , which uses data from Dogpile and Metacrawler to estimate search volume across all search engines. Buzz , Digg and Photo.net. "A

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

SEPTEMBER 23, 2008

Using Google's Custom Search Engine for Internal Site Search by Ask Enquiro Manoj Jasra, who writes a lot of great stuff on web marketing , explains why Google's Custom Search tool is excellent way to add this functionality to your site in this brief but informative post.

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

FEBRUARY 27, 2009

This panel will dispel the misperception that social media can’t be applied in the B2B arena by illustrating how tools like Twitter and blogs can be applied to monitor, communicate and engage audiences.”

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

OCTOBER 21, 2009

Looking for a slick tool to easily build branded widgets? A sophisticated yet free analytical tool for optimizing your CRM implementation? Find them all and others here in the first set of the best cool web tools for 2009. Find them all and others here in the first set of the best cool web tools for 2009. And it's free.

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20

WebMarketCentral

SEPTEMBER 4, 2008

MySpace and Facebook hold the top two spots) while other findings are more suprising (such as that LinkedIn is only #9, and Twitter—which I use but have never really understood the appeal of—grew more than 4,000% last year). Some of the information here is expected (e.g.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

SEPTEMBER 10, 2007

JT: As mentioned in the previous part, the biggest way we promote our business is by empowering the fundraising groups we support with the tools and marketing materials they need to recruit supporters into their group. One with MyChurch, which is similar to Facebook but focused on Christian Faith issues. JT: I think that does it.

Blogger 20

Blogger Advertising Agencies Paid Search Agency Loyalty 20

WebMarketCentral

OCTOBER 1, 2009

This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). Welcome to the first best-of-2009 (so far) compilation.

Social Media 20

Social Media Marketing Budget Social Marketing Web 2.0 20

WebMarketCentral

JANUARY 20, 2009

as some refer to it—provide outstanding guidance on using social media tools like LinkedIn, Twitter, Facebook, blogs and social media newsrooms to maximize the impact and SEO benefits of online PR activities, as well as measuring your success. Facebook Connects Your Brand Across the Social Web by PR 2.0 tags: PR 2.0, tags: PR 2.0,

PR 20

PR Best Practices Press Blogger 20

WebMarketCentral

JUNE 30, 2008

Most important social networking tools: Chris hates Twitter (another thing we agree on!) He likes Ning , Digg , del.icio.us , Reddit , Facebook , and Lee LeFever's In Plain English videos. Two weeks ago I shared some online marketing/PR wisdom from GM's social media guy, Christopher Barger. but recognizes that it has an impact.

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Ning Digg Lock-In Tagging 20