Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

ClearVoice

NOVEMBER 28, 2022

Understanding the latest blog trends, content marketing trends, and more is critical to success. Each year content blog trends will either remain the same or shift to new avenues. Your content marketing strategy must be adaptable and flexible based on data. Trends from 2022 that are here to stay.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Spiralytics

MARCH 29, 2023

Facebook was the game changer in the social media industry. Many would also argue that it was Facebook that started social media marketing. A lot of businesses owe their popularity to social media platforms, especially Facebook. A lot of businesses owe their popularity to social media platforms, especially Facebook.

Facebook 116

Facebook Brand Identity Branding Social Media 116

Marketing Insider Group

JULY 15, 2020

However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. These four marketing trends might help you reach your customer base in this continuing uncertainty. Check the information listed on your website, Facebook, Instagram, Twitter, and other social media pages.

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

Marketing Insider Group

SEPTEMBER 16, 2020

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. And time to update your LinkedIn Marketing Strategy ! With the right strategy, LinkedIn Stories can be an awesome tool for engaging and tracking your most loyal audience. Start your Stories strategy from a growth mindset.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. If you are considering updating or revamping your digital advertising strategy this holiday season, there’s a lot you stand to gain.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

Launch Marketing

APRIL 5, 2023

With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. B2B Content Marketing Trends in 2023 The most recent B2B content marketing report from Content Marketing Institute (CMI) revealed some interesting insights on recent B2B marketer activity.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Stevens & Tate

SEPTEMBER 27, 2022

As such, it’s important that you stay up to date with the latest real estate marketing trends. The following are some of the latest real estate marketing trends that you’ll want to incorporate into your marketing efforts: Establish a Blog. How Will Inbound Marketing Help Me Sell Custom Homes? Use Social Media.

Trends 104

Trends Marketing & Strategy Marketing Strategy Advertising Agencies 104

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Even if your brand decides TikTok isn’t a good fit, there’s a lot to learn from the trends that have emerged. Wondering how to find TikTok trends in the first place?

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

Marketing Insider Group

JANUARY 24, 2023

So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. This is not another prediction piece boasting the top content marketing trends to look out for this year. My view is to always mainly focus on the stuff that works. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Research industry trends and competitor content for hashtag inspiration.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Contently

FEBRUARY 22, 2023

As you execute your video marketing strategy this year, keep these trends in mind. Facebook Live videos drive three times more engagement and 10 times the amount of comments than traditional videos. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. Livestreams can take on many forms.

Top of Funnel 148

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 148

Sprout Social

NOVEMBER 30, 2021

It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Types of ecommerce trends to watch for. Social commerce trends. AR commerce trends. Social commerce.

eCommerce 144

eCommerce Trends Social Media Amazon 144

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. Just because a network was the foundation of your strategy in the past, doesn’t mean you won’t need a new cornerstone moving forward. Diversifying your network strategy You know which networks are considered most relevant to your industry.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Brands must refine their search advertising strategies and tactics. However, Facebook’s user base in the region is projected to decrease, with just 8.7%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. As such, the dominant trends for 2022 are primarily in the digital sector. Trend 1: Rising Popularity of Video for B2B.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Trade Press Services

FEBRUARY 26, 2024

Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels. One channel— LinkedIn —reigns as the best value for marketers, with 84 percent of marketers supporting its use over second place Facebook at just 29 percent.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Sprout Social

APRIL 6, 2022

Today, ecommerce has become an almost daily occurrence — a trend quickly evolving into social commerce. In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. What are Facebook Shops and how do they work? by enabling checkout directly from Facebook.

Facebook 114

Facebook Examples Brand Identity Branding 114

Martech

NOVEMBER 15, 2023

Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar. Social media is on the rise, especially for product discovery, so it should be part of this years’ strategy,” said Fernando Angulo, senior market research manager at online research company Semrush. A survey of U.S.

Act-On 118

Act-On Trends Paid Search Agency eCommerce 118

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Valasys

APRIL 25, 2024

Technological advancement, regulatory changes, and changing consumer behavior demand businesses stay up-to-date and integrate the latest trends and techniques into their strategies. Understanding the latest developments helps in formulating effective strategies, boosting business development, and enhancing brand value.

Marketing AI 40

Marketing AI Paid Search Agency Marketing & Strategy Lead Ranking 40

Hubspot

JANUARY 30, 2024

Sales trends come and go. In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. Dan Tyre , former Executive at HubSpot, said , “Twitter, Instagram, Facebook, and Linkedin are my jam.

Trends 62

Trends Cold Calling Peer-to-peer Lead Ranking 62

Navigate the Channel

JULY 17, 2023

Facebook, being one of the most popular social media platforms, offers a powerful analytics tool called Facebook Insights. In this article, we will explore three potential benefits of Facebook Insights for building products marketers and how they can leverage this tool to enhance their marketing strategies.

Allocation 65

Allocation Facebook Cost Per Click Product 65

Outbrain

JANUARY 12, 2023

Let’s take a look at some of the trends and strategies advertisers need to succeed as we move deeper into 2023. With discussions around banning TikTok in the US, and users leaving Facebook/Meta in droves, clearly, there are serious issues in the social media landscape. KPIs and targets, so now is the time to adapt and thrive.

Advertising Agencies 61

Advertising Agencies Advertisements Advertising Trends 61

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. Increases visibility and drives traffic : Effective SEO strategies lead to higher visibility online, making it easier for your target audience to find you. However, various SEO pitfalls can hinder these outcomes. Click here.

Social Media 98

Social Media SEO Optimization Media 98

sagefrog

FEBRUARY 7, 2024

With the onset of the new year, marketers are urged to assess the current state of their strategies. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1%

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

SocialPilot

JANUARY 21, 2024

In this section, we’ll delve into why social media marketing is a must-have strategy for hotels in the current digital landscape. Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. A few more trends. How to engage prospects.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Only B2B

JULY 7, 2023

In this comprehensive guide, we will explore what a B2B email list entails, give practicable way to build one from scratch, discuss proven strategies for list growth, examine effective lead nurturing methodologies, analyze relevant data and statistics, explore the future of B2B list building , and conclude with crucial insights for success.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

seo.co

APRIL 26, 2023

For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. These 5 Legal Marketing Trends Are Hot For law firms, digital marketing can be more challenging than it is in other businesses and industries. They’ll also tell you that it’s important to stay up to date on the latest trends.

Trends 98

Trends Lead Ranking Lead Scoring Link Building 98

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 121

Ethics Social Media Trends Copyright 121

SmartBug Media

JANUARY 31, 2023

It’s difficult to predict with certainty what the trending e-commerce strategies will be in 2023 as the e-commerce industry is constantly evolving and new technologies and trends continue to emerge. Based on current trends and industry expert predictions, here are 16 e-commerce trends in 2023: 1.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98