Zoominfo

FEBRUARY 19, 2018

The truth is, most sales reps haven’t received any formal training in this area. This means reps at your company could be missing out on interested leads, important sales conversations, and ultimately, revenue. 93% of sales executives have not received any formal training on social selling ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. connection requests, comments, shares) into the outreach cadence and sales plays. Click To Tweet.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like sales prospect research , sales outreach, and professional development. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. 6. MarketingExperiments.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

APRIL 12, 2016

The sales industry is caught up in B2B lead generation. They might think enough leads will equal business, but without the right follow-up process, all companies actually get is radio silence. Now, before getting defiant about your own sales techniques, note that this isn’t an attack on salespeople. The math just doesn’t add up.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Leads 100

Zoominfo

JULY 2, 2021

Lucky for you and Sarah, the process of recruiting passive candidates doesn’t have to be difficult. Check out these five techniques for cutting down your sales cycle when you’re looking for talent who isn’t looking. Time-Saving Tips for Recruiting Passive Candidates 1. What is their management style like?

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Zoominfo Acquisitions 130

Zoominfo

DECEMBER 6, 2018

Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. 8 Tips to Craft a Sensible Corporate Social Media Policy. 70% of hiring managers say they’ve successfully hired with social media.

Marketing Attribution 113

Marketing Attribution B2B Zoominfo B2B Sales 113

Zoominfo

SEPTEMBER 26, 2018

As a result, the strategies recruiters use for candidate sourcing now mirror the tactics marketers use to attract customers—the main overlap being branding. 94% of candidates are likely to apply to a job if a company actively manages its employer brand ( source ). If you’re new to employer branding, today’s blog post is for you.

Ad Building 250

Ad Building Branding Brand Identity Zoominfo 250

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your sales prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

JANUARY 29, 2018

As a team manager or executive, it can be difficult to justify this expense. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

ClearVoice

APRIL 30, 2020

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. Unbounce is a dedicated landing page builder that helps marketers convert more visitors and leads into buyers and sales.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Zoominfo

APRIL 22, 2020

ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Planet Fitness and 305 Fitness have both started offering live-streaming services on Facebook and YouTube.

Paid Search Agency 173

Paid Search Agency Companies Work Management Marketing Management 173

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters. YouTube is the third most visited site in the world after Google and Facebook.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Zoominfo

FEBRUARY 7, 2018

The most recent curveball comes courtesy of Facebook. Facebook’s new algorithm prioritizes content that sparks conversations and meaningful interactions between Facebook users. As Facebook’s founder and CEO, Mark Zuckerburg, puts it, “We’re making a major change to how we build Facebook.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Zoominfo

MARCH 14, 2018

If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. Learn the seven shifts that make your company faster, smarter, and more social, each explained with case studies, useful tips, and actionable implementation advice. Register for the event or learn more here: Jay Baer Facebook Live Q&A.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Zoominfo

JANUARY 19, 2020

In today’s hyper-connected, digital age, online reviews play a large role in the B2B sales cycle. Maybe a certain manager has extensive experience handling issues similar to the reviewer’s complaint. Or, perhaps a specific sales rep has a good relationship with the customer who wrote the review.

Business 130

Business Opinions Press Contact Marketing 130

Zoominfo

JULY 2, 2021

Lucky for you and Sarah, the process of recruiting passive candidates doesn’t have to be difficult. Check out these five techniques for cutting down your sales cycle when you’re looking for talent who isn’t looking. Time-Saving Tips for Recruiting Passive Candidates. What is their management style like? What did they do?

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Acquisitions Social Media 130

Zoominfo

DECEMBER 12, 2018

The B2B sales cycle has always been complex and multifaceted—and it’s grown even more complicated in recent years. Given the complex nature of the modern buyer’s journey, it should come as no surprise that the typical B2B sales cycle is longer than the typical B2C sales cycle. 5 Tips to Shorten the Sales Cycle with Social Media.

Sales Cycle 210

Sales Cycle Sales Management Social Media Top of Funnel 210

Zoominfo

DECEMBER 11, 2018

In fact, sales reps who leverage social selling are 79% more likely to attain their quota than those who do not ( source ). However, as impressive as this looks, B2B sales reps have been slow to adopt social media as an important sales tool. The Trouble with Using Facebook for Sales. Keep reading.

B2B Sales 138

B2B Sales Facebook B2B Zoominfo 138

Hinge Marketing

OCTOBER 10, 2019

These folks have “cracked the code” around digital marketing, leadership, growth, technology and so many other topics and are willing to share their insights and tips with an ever-growing audience. Videos are nice for Facebook stories. Also, ask yourself, ‘What would it really take to develop a culture of sales success here?’

Marketing AI 91

Marketing AI Service De-duping Marketing & Strategy 91

Albacross

MARCH 19, 2019

Here’re some tips to help you get the more leads you need to succeed with your Network Marketing business. Social networking on sites like Facebook, Twitter, LinkedIn, Plaxo and ZoomInfo is a great way to build your exposure and your leads. You will have already overcome the huge barrier to making sales in the process.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Zoominfo

SEPTEMBER 17, 2018

But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. This podcast shares the latest tools, techniques, and strategies to help you generate online leads, sales, and build engagement. Need help with your Facebook ads? Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Zoominfo

SEPTEMBER 20, 2018

Whether you’re a marketing manager trying to build a more diverse team, or a recruiter looking for the perfect hire—these are the marketing skills to keep an eye out for. Tip : When applying for marketing jobs, be sure your resume and cover letter contain specific reference to success metrics. Technological proficiency.

Work Management 193

Work Management Marketing Automation Services Marketing Management Zoominfo 193

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. “How do you leverage otherwise anonymous traffic?&# 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Zoominfo

JULY 11, 2018

These B2B marketers haven’t made content marketing a process yet ( source ). 51% of B2B marketers can prove how content marketing has increased sales ( source ). 60% of B2B marketers measure success with web traffic, while 51% use sales lead quality, and 45% use social media sharing ( source ). B2B Content Marketing Success.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Zoominfo

JANUARY 24, 2019

If you’ve ever received an annoying mass email or seen an irrelevant Facebook promotion, you already know content isn’t one-size-fits-all. Content mapping is the process of strategically aligning your content to your buyer’s journey. They’re not looking for a sales pitch and will likely shy away from branded or salesy content.

Top of Funnel 159

Top of Funnel Content Paid Search Agency Marketing & Strategy 159

accelerate agency

AUGUST 10, 2021

As we’ll cover in this article, there are SaaS tools for project management, sales, email marketing, media marketing, digital marketing , customer support…and on and on. . SaaS Sales Tools. SaaS Project Management Tools. Social Media Management Tools. SaaS sales tools. SaaS Email Marketing Tools.

Marketing Automation Services 52

Marketing Automation Services Work Management Enterprise Management Tools 52

OutboundView

SEPTEMBER 20, 2018

This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you. How much do you spend on sales and marketing?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

accelerate agency

FEBRUARY 16, 2023

Reduced time wasted and costs In the same way as it takes more time and resources to set-up traditional hard-wired tools, it’s also more costly and time-consuming to manage and maintain those solutions. Managed services and support This ties in closely with our last point. SaaS tools are fully managed by your provider.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

Reduced time wasted and costs In the same way as it takes more time and resources to set-up traditional hard-wired tools, it’s also more costly and time-consuming to manage and maintain those solutions. Managed services and support This ties in closely with our last point. SaaS tools are fully managed by your provider.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

Zoominfo

NOVEMBER 11, 2018

Today’s blog post explores four tips to refresh your social media presence. Thankfully, the big three B2B social media platforms – LinkedIn, Twitter and Facebook – all offer analytics tools that will make it easy for you to collect this data. 3. Experiment with new tactics and technology. Posting times. Live streaming.

Social Media 149

Social Media Media B2B Banners 149

Zoominfo

JANUARY 20, 2018

If you’ve ever received an annoying mass email or seen an irrelevant Facebook promotion, you’ve already seen the result of poor content mapping. Content mapping is the process of strategically aligning different pieces of related content to meet the needs of your buyer’s journey. What Is Content Mapping?

Top of Funnel 100

Top of Funnel Content Ideal Customer Profiles Paid Search Agency 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Dead wrong. Every Cash flow.

Ning 40

Ning Paid Content Facebook Sales Management 40