Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. Make sure you have the right resources to produce quality videos for your business.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Convince & Convert

OCTOBER 20, 2015

For years, Twitter has rolled out new features to make its service more like Facebook. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform will unlock that secret code. Image via BigStockPhoto.com.

Twitter 167

Twitter Facebook Advertising Mediums Lock-In 167

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 billion monthly active users worldwide, including roughly two-thirds of the US population. A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Convince & Convert

DECEMBER 8, 2014

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. Facebook Told Us How to Do Facebook Marketing.

Facebook 168

Facebook Paid Search Agency Marketing & Strategy Social Media 168

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

Marketing Insider Group

JANUARY 2, 2024

While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot. We’ll explore the factors fueling this shift, from the nitty-gritty of algorithm changes to the evolving habits of users, and how these changes are reshaping our digital marketing strategies.

Social Media 249

Social Media Social Marketing Media Content Marketing 249

Hubspot

MAY 24, 2017

Creating great content is hard, and many marketers still don't have sufficient knowledge or adequate resources to produce high-quality content on a regular basis. Some produce generic content, which is akin to replicating a cola brand. In this article, we'll focus on why brands should let their users help create value in content.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Zoominfo

JANUARY 27, 2021

Facebook Lookalike Audiences. Although it’s not the only solution for lookalike modeling, Facebook is certainly one of the most popular. Hands down, Facebook has the most users with a gigantic pool of freely given personal information (jobs, groups, education, and interests). B2B Data + Artificial Intelligence.

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. Plus, Facebook has become one of the best paid advertising platforms at your disposal.

Landing Pages 71

Landing Pages Paid Content Facebook Optimization 71

Optinmonster

JUNE 29, 2021

Do you want to add a Facebook activity feed to your website but not sure where to start? Facebook is one of the best assets for modern online stores and content marketers. billion people, making it an invaluable resource for building your brand’s online presence. Add a Facebook Activity Feed to Your Website.

Activities 66

Activities Facebook Marketing Websites Bundling 66

Hubspot

FEBRUARY 24, 2021

Your brand's team went on Facebook Live and now the live has ended. You may think that once your live Facebook video has ended, it's no longer usable. With that in mind, let's dive into how to download your live videos on Facebook and extend their shelf life. Can you download Facebook Live videos? Don't force it.

Facebook 100

Facebook Content Youtube Copyright 100

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

Directive Agency

AUGUST 3, 2020

The B2B buyer’s journey is much longer and more complex than that of a general consumer. It’s going to take a lot more than a stellar Facebook ad to turn a prospective buyer into a paying customer. Facebook advertising for B2B brands. In 2020, the number of active Facebook users has skyrocketed to over 2.6

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of. Employee count.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

Hubspot

AUGUST 14, 2019

And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Facebook is for sharing pictures of your family vacation, connecting with old friends from school, and sharing viral videos -- right? In fact, 78% of American consumers have discovered products on Facebook. Which one is best?

Linkedin 78

Linkedin Facebook Best Practices Business 78

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Go Beyond SEO

MARCH 13, 2024

With millions of active users on various social media platforms, manufacturers have the opportunity to create compelling content that resonates with their target audience and increases their online presence. For instance, Facebook allows for longer-form content and provides opportunities for direct communication through comments and messages.

Social Media 78

Social Media Media Brand Identity Branding 78

Oktopost

FEBRUARY 24, 2022

In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). How to Do Social Selling on Facebook. LinkedIn gives users a raw Social Selling Index out of 100. Jump to a Section. The Real Benefits of Social Selling. Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Sprout Social

AUGUST 1, 2019

Of all the social networks, Facebook arguably gives you the most amount of data to work with. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence.

Facebook 77

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 77

Hubspot

SEPTEMBER 18, 2019

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. As brands experiment with linking Stories to online content, they're finding that the strategy can actually generate significant traffic. But, don't write Facebook off just yet.

Facebook 78

Facebook Custom Publishing Social Media User-Generated Content 78

Sprout Social

APRIL 17, 2024

These builders offer a user-friendly interface with customizable templates and network integrations. A user-friendly chatbot builder enables brands to design chatbots that precisely meet their requirements. Ease of use The best chatbot builders are designed to be user-friendly. Here are a few to consider.

Paid Search Agency 103

Paid Search Agency Marketing AI Work Management Marketing Management 103

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Content Standard

NOVEMBER 7, 2018

With Snapchat struggling to hold on to its existing user base, and Facebook having to deal with plenty of recent flak, you might be tempted to say social networks are hitting a mini-recession—if not for Instagram’s eye-catching growth. Instagram’s Growing Marketing Appeal.

Paid Search Agency 95

Paid Search Agency Facebook Companies Case Studies 95

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 159

Social Media SEO Cost Per Click Media 159

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working.

ROI 101

ROI Facebook Paid Search Agency Social Networks 101

The Marketing Blender

OCTOBER 14, 2022

Resources. . 1 Facebook Ads. With over 2 billion active monthly users, Facebook is by far the largest social media platform. And with Facebook’s constantly evolving algorithm, you can be confident that your ads are being seen by as many people as possible. Our Services. . See Our Work. . Who We Are. .

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Optinmonster

FEBRUARY 2, 2024

CTAs are clickable buttons and linked text that encourage users to take an action. How to Generate an Email List for Free With Social Media 1. Set a CTA on Your Facebook Page 5. Create a Subscribers-Only Facebook Group 6. When users click the link in her bio, they’re directed to a landing page about her free guide.

Ad Building 78

Ad Building Paid Search Agency Social Media User-Generated Content 78

Oktopost

MAY 20, 2024

For some brands, building a community on LinkedIn or Facebook and sparking conversations is the goal, so engagement metrics take the spotlight. The truth is, social media networks prioritize posts that don’t take your followers, their users, out of the platform. It’s because there is no absolute right or wrong.

Social Media 62

Social Media Media Allocation Digital Asset Management 62

Sprout Social

JULY 21, 2022

Users can like, share, comment on posts and follow other users and businesses. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. They increased their click-through rate by 34% through this campaign which also generated quality leads.

Social Media 98

Social Media Features Media Curation 98

Optinmonster

JANUARY 29, 2024

Recommended Resource: Need to jumpstart your content marketing results? Step 3: Work Out the Dollar Amount for What You Got in Return If your content is working well, it’ll generate leads that turn into sales. In contrast, if a business prioritizes lead generation over traffic, the key metric to focus on would be conversion rate.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Hubspot

MAY 18, 2017

Facebook Ads can help you increase your social following and boost the reach of your organic posts. But aren ' t CPC rates skyrocketing and lead generation ads taking over? To help you distinguish fact from fiction as you start designing your Facebook Ads strategy, we're dubunking 24 common myths about Facebook Ads below.

Cost Per Click 76

Cost Per Click Top of Funnel Allocation Facebook 76

Parse.ly

SEPTEMBER 19, 2019

So, how should you proceed to develop a marketing video strategy that achieves the results you want if you’re part of a lean team that already feels pressed for time, money, and resources? . Read on for a simple blueprint you can follow to start producing more vital video content marketing resources for your company.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

RebelMouse

SEPTEMBER 18, 2018

It's been nine months since Facebook's bombshell and so-called "friends and family". In January, the massive social platform announced that it would begin to prioritize posts from users' actual Facebook friends in its News Feed over updates from publishers. We're a next-generation. presidential election. Source: Buffer.

Facebook 47

Facebook CMS Development Enterprise Management Work Management 47

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

Social Media 105

Social Media Template Work Management Marketing Management 105

Valasys

MAY 13, 2024

billion active social media users worldwide, platforms are vital for businesses to engage audiences, boost sales, and raise brand awareness. Businesses benefit from using AI-generated social media posts for efficiency, personalized content, variety, optimization, and cost-effectiveness.

Social Media 40

Social Media Enterprise Management Advertising Agencies Media 40