Webbiquity

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). Leave a comment below or reach out on X/Twitter. Thoughts on these studies?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

Vidyard

OCTOBER 7, 2019

We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. The veritabel cream of the crop when it comes to video resources (especially free ones). Facebook Blueprint. If your business is on social media at all, odds are that it’s on Facebook.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Biznology

JULY 19, 2017

In this Biznology webinar video with Mindi Rosser, you’ll find out how to: Design a compelling personal brand on LinkedIn and Twitter. Tools and resources make all the difference when establishing and scaling a social selling program. Whether you are in sales or marketing, you must stand out against competitors. Like this post?

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! I remind you that a “light touch” is usually the very best approach to handling negativity on Facebook.

Facebook 122

Facebook Tips Work Management Social Media 122

Brandpoint

JUNE 4, 2020

Liz will be speaking virtually at the SMSS on the topic “Producing Consistent Content with Limited Resources for Small Businesses.” ” She was also so kind as to let us interview her about her session, including tips and tricks for working with limited resources and minimal design background. AKA, most of us!)

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

Convince & Convert

DECEMBER 22, 2014

But this year a new tradition is born, as corporate marketers all over the world get to join together in perfect harmony and try to explain amidst the tinsel and sugar cookies what the $%#@$ is up with Facebook. Facebook ruined Christmas. From Facebook as a customer acquisition vehicle to Facebook as a customer retention vehicle.

Facebook 166

Facebook Ad Exchange Social Media Validation 166

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Hubspot

MARCH 24, 2021

Take Twitter brand pages for example. The background of the page literally provides businesses with a blank canvas to decorate , so to overlook the marketing potential of this valuable Twitter real estate would be a disadvantage to marketers. 1) Etica Wines. 2) Spotify. 2) Spotify. 3) IdeaPaint. 4) Dropbox. Your first impression?

Twitter 79

Twitter Examples Brand Identity Branding 79

Vidyard

OCTOBER 7, 2019

We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. The cream of the crop when it comes to video resources (especially free ones). Facebook Blueprint If your business is on social media at all, odds are that it’s on Facebook.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Webbiquity

MAY 9, 2023

Efficient Resource Allocation: Social media marketing can be time-consuming and resource-intensive. Image credit: Twitter Here’s how Sprout Social is doing it. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement.

Social Media 313

Social Media Social Marketing Planning Tips 313

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Optinmonster

JUNE 29, 2021

Do you want to add a Facebook activity feed to your website but not sure where to start? Facebook is one of the best assets for modern online stores and content marketers. billion people, making it an invaluable resource for building your brand’s online presence. Add a Facebook Activity Feed to Your Website.

Activities 66

Activities Facebook Marketing Websites Bundling 66

Hubspot

SEPTEMBER 13, 2018

Twitter (and Facebook) Takes Washington. Twitter CEO Jack Dorsey made not one, but two appearances before U.S. Dorsey was joined by Facebook COO Sheryl Sandberg for the former -- held before the Senate Select Committee on Intelligence (SSCI) -- where it was revealed that between October 2017 and March 2018, Facebook deleted 1.3

Twitter 57

Twitter Facebook Peer-to-peer Cable 57

Marketing Insider Group

JUNE 14, 2021

For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. Make sure you have the right resources to produce quality videos for your business. Facebook, specifically, has a silent auto-play feature.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Hubspot

FEBRUARY 24, 2021

Your brand's team went on Facebook Live and now the live has ended. You may think that once your live Facebook video has ended, it's no longer usable. With that in mind, let's dive into how to download your live videos on Facebook and extend their shelf life. Can you download Facebook Live videos? Don't force it.

Facebook 98

Facebook Content Youtube Copyright 98

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Twitter. How to Do Social Selling on Facebook. LinkedIn might not have the same image as Facebook, Twitter, or other social media giants, but it’s still the most effective way for B2B brands to develop relationships with leads. What Is the Social Selling Index? Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Sprout Social

JUNE 12, 2016

Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. Gemma Proctor Research Manager at Twitter UK @gemmaproc. Don’t get it twisted, Twitter Insiders are no one-trick pony. That’s why we’ve decided to just jump right in and explain what they mean for social media managers.

Social Media 53

Social Media Twitter Facebook Media 53

DivvyHQ

OCTOBER 23, 2020

Thankfully, we've done some of the work for you with this curated list of 50+ resources to help you level up your content marketing skills. So finding time to learn new things and improve your skills is probably not easy to come by.

Resources 87

Resources Content Marketing Planning Curation 87

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 97

Twitter Communities Network Marketing Tips 97

SocialPilot

FEBRUARY 9, 2024

His post covers everything from Facebook ads to internet marketing. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Mari Smith Mari Smith is known as “the Queen of Facebook.” Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

JULY 1, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor.

Social Media 100

Social Media Resources Media Web 2.0 100

BenchmarkONE

MARCH 26, 2019

No topic (except maybe politics) is as divisive as Twitter. Some feel that Twitter is an invaluable resource, naturally encouraging faster responses and more concise thoughts than other forms of social media. Here are some of the main benefits to Twitter advertising, along with suggestions for getting started on the platform.

Twitter 63

Twitter Advertisements Advertising Ad Exchange 63

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Facebook video statistics. landscape).

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Biznology

JULY 28, 2014

Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. Facebook reports 1.23 People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change.

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Hubspot

AUGUST 14, 2019

And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Facebook is for sharing pictures of your family vacation, connecting with old friends from school, and sharing viral videos -- right? In fact, 78% of American consumers have discovered products on Facebook. Which one is best?

Linkedin 78

Linkedin Facebook Best Practices Business 78

Digilant

MAY 6, 2020

Twitter is facing a similar situation. In an election cycle where contenders were projected to spend an unprecedented $1 billion on digital advertisements, politicians were pushed to spend advertising dollars on competitor platform, Facebook (it’s estimated that 59% of this money was spent there). 66% of Twitter users are male.

Social Media 52

Social Media Twitter Media Advertising Agencies 52

Digilant

MAY 6, 2020

Twitter is facing a similar situation. In an election cycle where contenders were projected to spend an unprecedented $1 billion on digital advertisements, politicians were pushed to spend advertising dollars on competitor platform, Facebook (it’s estimated that 59% of this money was spent there). 66% of Twitter users are male.

Social Media 52

Social Media Twitter Media Advertising Agencies 52

Convince & Convert

APRIL 29, 2012

This is why one of the most common questions I hear at speaking engagements and in corporate conference rooms is “how can we do this well with limited resources?” You say it takes 4 hours per day to effectively monitor the Facebook page. A report that shows total number of Twitter impressions. ” perspective.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. Choose based on your time and resources How much time can you commit for social media marketing and management?

Social Media 101

Social Media Features Media Curation 101

Sprout Social

APRIL 27, 2020

Resources for communicating during the coronavirus crisis. Find all of Sprout's resources to help teams and social managers navigate their response to COVID-19. For our insights on how reaction to COVID-19 has reshaped behaviors on social media, read on: Updates to Facebook times to post. Updates to Twitter times to post.

Social Media 145

Social Media Media Work Management Network Marketing 145

SnapApp

MAY 19, 2011

Search engines use those links from other sites to your site as a signal that your site is an important resource on a given topic (Google calls this link-based importance metric "PageRank", named after founder Larry Page). Facebook "Like" data displayed in Bing search results.

Twitter 48

Twitter Facebook SEO PageRank 48

Convince & Convert

MAY 15, 2013

So if you’re in that scenario, you better have a damn good reason why you’re doing to divert precious resources to something new like SnapChat. After all, at one point Facebook was the new kid on the block. And Twitter. Or a waste of company resources? And Youtube. And Pinterest. And Instagram. Innovative?

Social Media 129

Social Media Resources Paid Search Agency Companies 129