Paul Gillin

JANUARY 24, 2013

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. It was more difficult than I expected! Capacity to Destroy.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence. Facebook pages and apps offer easy ways to collect e-mail addresses.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

JULY 19, 2013

There’s no fluff in the press release, so I’ll just excerpt it word for word. ” In the past year, the Fortune 500 have increased their adoption of blogging by 6%, their use of Twitter for corporate communications by 4% and their use of Facebook pages by 4%. This represents a 4% increase since 2012. •

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

AUGUST 4, 2016

Jason Kyle (16-year career with the Browns, 49ers, Panthers and Saints, runs a successful gourmet coffee chain in Scottsdale (check out the Press Coffee Roasters Facebook page ; it’s great). Leonard Stephens (Seahawks and Redskins) also has an athletic development company focused mainly on kids.

Class 50

Class Work Management Marketing Management Press 50

Paul Gillin

JANUARY 16, 2014

I often use Constant Contact’s Twitter and Facebook profiles as models for other B2B companies to follow. This press release has more. About 90% of the content the company posts in social networks is intended to help customers succeed in small business marketing. That’s a physical space within the company’s Waltham, Mass.

Small Business Marketing 50

Small Business Marketing Contacts Ideal Customer Profiles Word of Mouth 50

Paul Gillin

JUNE 29, 2011

Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before. This is a commerce play, incidentally.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! The Facebook founder acknowledged that great power carries great responsibility and pledged to be more responsive to the privacy concerns of members. Check out the wall posts on Facebook.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50