The Point

OCTOBER 8, 2009

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. But good grief.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. This is different than lead generation, where the goal is converting traffic. Earned media is basically public relations, though it can be much more.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Is PR Changing? by Journalistics.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Strategic-IC

APRIL 30, 2018

Content promotion should form a substantial part of content strategies to achieve best reach, traffic and engagement. But to amplify content to extend reach, grow traffic and engage more prospects - content must be promoted after publication. Related: Why is content promotion important? Digital PR and guest placement.

Promotion 48

Promotion Traffic Tips Adwords 48

Optinmonster

DECEMBER 21, 2023

This is what drives that immediate flood of traffic to a new product launch. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. The more you write, the higher your chances of getting opportunities that will generate the right kind of traffic.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Martech

NOVEMBER 29, 2021

5) Facebook & Slack groups. 7) Digital PR. Digital PR involves taking high-quality content and sharing it with relevant journalists who might want to cover the story. There has always been an interesting crossover between PR (public relations) and link building since both activities often seek the same end goal.

Link Building 106

Link Building Work Management Marketing Management Service 106

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. Be your content’s PR team. Own an industry topic.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Biznology

MARCH 27, 2017

With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. Finally, we share our work at events—how social media is bringing in booth traffic and attendance at our sessions. Journey to the healthcare industry. Welcome Sarah!

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. It was aired live on Twitter and Facebook, as behind-the-scenes images were posted on Instagram. And it was an instant hit.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Convince & Convert

APRIL 17, 2015

When people talk about thought leadership in business, it’s usually with some sort of public relations slant. The term itself has become a catchall that people often use to label a variety of promotional efforts—including strategic PR. Continue the conversation on our Facebook or Google+ pages.

Thought Leadership 163

Thought Leadership Work Management Marketing Management Brand Identity 163

Biznology

JUNE 9, 2017

Tip: Be proactive if you know a wave of negative PR is on the way. Just as you are likely to face bad publicity from time to time, so too are your competitors. This activity can deflect negative opinion and also drive more traffic and leads to your website. Track customer communication and disgruntled clients in your CRM.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Biznology

JANUARY 18, 2017

In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. It also got involved too late in the Facebook discussion, by which time it was back on its heels.

Planning 80

Planning Blogger Advertising Agencies PR 80

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. PR professionals achieve this by building awareness and credibility of your organization while establishing your leadership and team members as experts in your industry and the markets you serve.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Buffer

FEBRUARY 21, 2023

I would create the event graphics myself using Canva , and use them to promote the events on Diversability’s social channels, amplify them on my personal accounts and within other disability communities (like Facebook groups I was part of), and share the marketing materials with our speakers to help expand our reach.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. Organic traffic: You can monitor your organic traffic over time in Google Analytics.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

seo.co

DECEMBER 18, 2020

A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. This new type of public relations activity addresses the matter of negative search engine results, which can be devastating to e-Commerce success. Find Guest Blogging Opportunities. Get some interviews.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Webbiquity

FEBRUARY 4, 2013

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Marketing, PR and communication efforts within the enterprise need to be connected as well. Think of marketing as the hub.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

QuanticMind

APRIL 9, 2020

Building social media campaigns to reach and engage audiences on platforms like Facebook, Twitter, and Instagram. Public Relations. Public relations services include messaging, reputation management, media relations, and content marketing. Social Media. Email Marketing.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 59

Convince & Convert

AUGUST 20, 2013

Over 80% of blogs stagnate with no traffic and few readers but, like Jillian’s birthday party, the problem often lies with how people are invited to participate. Purchasing Google or Facebook advertising to drive awareness. Simply having one doesn’t make it generate results. What are the most effective ways to get blog posts read?

SEO 159

SEO Keywords RSS Adwords 159

Hubspot

DECEMBER 10, 2010

A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". In reality, sales success and public relations campaigns do not have a direct correlation. Why PR Doesn't Drive Sales. Sure, a PR retainer includes content creation, strategy, etc.,

Sales Management 28

Sales Management PR Top of Funnel Advertising Agencies 28

Stevens & Tate

NOVEMBER 25, 2019

Just consider the logos and color palettes of some of the biggest companies out there, from Facebook’s simple logo and use of blue to McDonald’s golden arch and yellow and red palette. Keeping that in mind, the following are a few ways to build and maintain a positive brand image: Spread your message via PR.

Brand Identity 72

Brand Identity Branding Public Relations PR 72

Sprout Social

JUNE 24, 2019

Koch Communications is a digital marketing and public relations agency in Oklahoma City, focused on strategically guiding its clients’ goals and projects from concept to completion. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. Koch Communications.

Advertising Agencies 72

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 72

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. Organic traffic: You can monitor your organic traffic over time in Google Analytics.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Leading Results Rambings

OCTOBER 2, 2013

Blog posts drive top of the funnel (straw) traffic, and if the first thing visitors are reading about is how great you are at solving a problem, and those words are from a customer, you stand a good chance of getting them to engage further on having their problem solved. 3: Create a public relations activity based on the testimonial.

Lead Scoring 58

Lead Scoring Lead Ranking Generation Public Relations 58

Stevens & Tate

NOVEMBER 25, 2019

Just consider the logos and color palettes of some of the biggest companies out there, from Facebook’s simple logo and use of blue to McDonald’s golden arch and yellow and red palette. Keeping that in mind, the following are a few ways to build and maintain a positive brand image: Spread your message via PR.

Brand Identity 52

Brand Identity Branding Public Relations PR 52

B2B Marketing Savvy

AUGUST 25, 2009

Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. Traffic generator.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Webbiquity

OCTOBER 4, 2022

But again, only one of the lead sources above relates to digital marketing, so let’s next ask… Why don’t we have enough website traffic? Answering this question requires looking at the primary sources of website traffic and the activities that drive each source. Affiliate sales support independent media.

Paid Content 322

Paid Content Paid Search Agency Advertising Agencies Planning 322

Contently

APRIL 10, 2019

He worked in marketing and public relations for several online gambling companies, including PokerStars, for over a decade before switching to the agency world. The content team discovered that their target audience joins Facebook groups based on unique needs—they’re not just joining huge cannabis enthusiast groups.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Outgrow

MAY 5, 2020

It is renowned for its specialized services in advertising, media, reputation management, and public relations. It secured 2.6mn+ impressions , and 33,000+ engagements for Facebook campaigns. It specializes in services like Facebook, Instagram, Google, and YouTube advertising. Success Stories: MuteSix helped NHL.tv

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Biznology

NOVEMBER 4, 2016

Take a look at these four ways to encourage your audience to engage with you on Facebook and other social platforms. You can always get new traffic to your social pages when you post information about current events, from an event to a holiday. Word questions with care. Talk about current events.

Social Media 80

Social Media Media Facebook Loyalty 80

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Meaning, a brand (or person) could benefit by leveraging the crowd.

Social Media 115

Social Media SEO Marketing Websites PR 115

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Convince & Convert

JULY 27, 2010

Instead, traffic here on Convince & Convert is actually UP since I went on vacation. While I did a nice job of building a growing a culture as the sole author, and I managed to put out some decent content, when we launched the blog to the next level of multiple authors and varying voices, our traffic has gone through the roof.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Biznology

JANUARY 17, 2017

This is one key role that alumni relations offices can play in higher education and one I decided to attempt using social media. We use Twitter, Facebook , LinkedIn and Instagram to connect with our alumni around the world. We’re driving web traffic and awareness of our work as an alumni organization.

Social Media 80

Social Media Media Curation Education 80

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130