Contently

JULY 8, 2016

Fellow neurotic media nerds, rejoice: You can now stress out about Facebook’s algorithm changes on a minute-by-minute basis. Surprisingly, referral traffic has largely matched or beaten expectations, according to Parse.ly, since the algorithm change. And in honor of the PR person who emailed it to me, I will link to it here.

Facebook 73

Facebook Sample Custom Publishing PR 73

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

The Point

OCTOBER 8, 2009

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. But good grief.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Customer Experience Matrix

APRIL 1, 2020

Retail foot traffic tracker Placer.ai has packaged its in-store data in a COVID-19 Retail Impac t tracker, which not surprisingly shows an end to traffic at shuttered entertainment and clothing outlets, near-total drop at restaurants, and mixed results for grocery stores and pharmacies. UK, and France.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Sharpspring

OCTOBER 11, 2021

It supports Twitter, Facebook, Instagram, Reddit, and a variety of web sources like blogs and forums. Empower Your PR Strategy with Social Listening. Answering those questions on a regular basis will help you on many levels apart from generating PR opportunities. Here are my two columns: Monitor and Acquire New Links.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 121

Ethics Social Media Trends Copyright 121

Strategic-IC

APRIL 30, 2018

Content promotion should form a substantial part of content strategies to achieve best reach, traffic and engagement. But to amplify content to extend reach, grow traffic and engage more prospects - content must be promoted after publication. Promoting Content To Enhance Traffic and Engagement. Digital PR and guest placement.

Promotion 48

Promotion Traffic Tips Adwords 48

Brandpoint

OCTOBER 12, 2020

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. And this is where sponsored content become relevant for PR agencies. The opportunity for PR pros to get non-political messaging out is just too limited.

PR 139

PR Distribution Paid Search Agency Content 139

Hubspot

JUNE 4, 2018

Facebook announced on Friday that it would remove Trending: the section of its site, typically appearing to the right of the News Feed, that displays a list of the most popular news topics at a given moment. However, many suspect that there are other reasons for the removal of Trending from Facebook. Source: CNN.

Facebook 73

Facebook Trends Aggregators Lead Scoring 73

Brandpoint

AUGUST 17, 2022

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. And this is where sponsored content become relevant for PR agencies. The opportunity for PR pros to get non-political messaging out is just too limited.

PR 90

PR Paid Search Agency Distribution Thought Leadership 90

Hubspot

MARCH 29, 2018

Earlier today, members of Facebook's staff held a small press event with a status update on efforts to prevent its platform from being weaponized to influence major national events like elections. Here's a look at the work Facebook says it's doing in each area. Here's a look at the work Facebook says it's doing in each area.

Facebook 67

Facebook Advertising Agencies Paid Search Agency Transparency 67

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Two-thirds of Facebook users (66%) get news on the site.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Promoting your content and brand on external platforms can attract a larger audience, generate more organic traffic, and enhance your online presence.

SEO 79

SEO Lead Scoring Lead Ranking Link Building 79

Webbiquity

MARCH 7, 2023

This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone). Consider the use of artificial intelligence (AI) generally, or a tool like ChatGPT more specifically.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

ClearVoice

APRIL 15, 2021

As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. Additional earned media definitions, according to PR professionals. “It’s You have not paid to be mentioned.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Content Standard

JULY 31, 2017

Between running a Twitter Q&A that’s crossed about four time zones, managing a sizeable and lively conversation on a recently released Facebook video, and testing out some new live video content to improve his brand’s footprint on Snapchat, he’s found himself at the office late. It is always going to happen.

PR 43

PR Content Marketing Work Management Content 43

Marketing Insider Group

JUNE 23, 2020

That chapter, “Our Customers Know We Suck,” speaks to marketers’ tendency to solve revenue and website traffic challenges with – you guessed it – more marketing campaigns. Procter & Gamble, for instance, discovered that when they cut back on some of their targeted Facebook ads, they experienced a. Ask me about it some time!

Paid Search Agency 331

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 331

Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. Many people often confuse PR and marketing. Create social media profiles on Twitter, LinkedIn, Facebook and any other channels that make the most sense for your company and brand.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Valasys

JANUARY 23, 2024

In the end, backlinks increase organic traffic by confirming your website’s authority. BlueTree The mainstay of BlueTree is BlueTree Digital PR. This can aid in the growth of their brands and organic monthly traffic. Building links may take a lot of work. If so, you’re at the proper location.

Link Building 40

Link Building Service Ad Building Acquisitions 40

Webbiquity

MAY 27, 2015

By creating your own news, you gain an opportunity to earn greater PR for your organization as well as win over higher traffic and more inbound links. PPC Marketing for PR Pitching. On Facebook, you can do even better. In Twitter, for instance, you can create a customized list of your influencers using Twitter Ads.

Viral Marketing 100

Viral Marketing PPC PR Content 100

Biznology

JUNE 13, 2017

A good PR artist needs to spend the time learning to actually draw the hands, if you will. Unlike marketing and advertising, online PR isn’t fire-and-forget. Don’t (or Do) Compare My PR Campaign to Google Ads. Sadly, in a post PR world, we need to be able to compete a little bit with Facebook Ads and Google Ads.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Optinmonster

DECEMBER 21, 2023

This is what drives that immediate flood of traffic to a new product launch. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. The more you write, the higher your chances of getting opportunities that will generate the right kind of traffic.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

KoMarketing Associates

JULY 10, 2018

Their organic traffic had grown by the tens of thousands and they were in the top position for the majority of their most sought-after keywords. Unfortunately, while traffic increased immensely, leads did not and the executive team wasn’t psyched. A few years ago, I was asking a client’s PR team about byline opportunities.

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

Martech

NOVEMBER 29, 2021

5) Facebook & Slack groups. 7) Digital PR. Digital PR involves taking high-quality content and sharing it with relevant journalists who might want to cover the story. There has always been an interesting crossover between PR (public relations) and link building since both activities often seek the same end goal.

Link Building 100

Link Building Work Management Marketing Management Service 100

Content Standard

JANUARY 11, 2017

Sure, plenty of corporate communications and PR professionals understand that brand voice matters. That’s why yesterday’s press release generated dismal levels of traffic. When brands own their content and customer experiences, they don’t have to worry about PR firms not getting their message.

PR 40

PR Brand Identity Branding Press 40

Parse.ly

DECEMBER 9, 2019

With a clearer perspective on how audiences engage with aggregators, with Facebook making a slow-but-steady comeback, and with your SEO efforts likely extending beyond traditional search results. Let’s start with everything that’s not search or social: all that aggregator and other external traffic. Evolving aggregation. Stay tuned.

Trends 89

Trends Aggregators Stats Privacy 89

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Facebook, LinkedIn, Twitter, etc.). The most popular PPC channels are Google AdWords, social media (such as Facebook), and Amazon.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Convert

NOVEMBER 9, 2022

He aired his concerns: On LinkedIn, and in CXL’s Private Facebook Group. Our source at Google dropped the A-bomb (as in acquisitions ) while denying any knowledge of Google Optimize sunsetting and sagely (we agree) asking us to follow their legitimate PR channels. There were quite a few “heard similar” comments on Collin’s post.

Optimization 111

Optimization Google Paid Search Agency Marketing Proposals 111

BenchmarkONE

JULY 20, 2022

Larry is also the CEO of MobileMonkey , a Facebook Messenger marketing solutions provider. . So, if you are looking for marketing thought leadership and helpful advice on how to drive more online traffic and convert more customers, his blog is a great place to bookmark. Dana DiTomaso. Mari Smith.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

SnapApp

JUNE 2, 2011

Yesterday, we released a much-anticipated new feature for SnapApp Facebook apps: "Like Gating."? When you enable this feature, users are required to like your Facebook page in order to access your app. This is a great way to get more likes for your Facebook page. Benefits of like gating. Popular ways of using like gating.

Facebook 67

Facebook Viral Marketing CPC Cost Per Click 67

Convince & Convert

NOVEMBER 16, 2018

Social media traffic spikes a whopping 73 percent during the holidays — just when your team is requesting time off for vacation. Everyone is out there looking for the best deals and hottest brands, and they’re talking about it; social media traffic spikes a whopping 73 percent during the holidays! Click To Tweet.

Social Media 147

Social Media Marketing Management Media Planning 147

Biznology

JUNE 9, 2017

Tip: Be proactive if you know a wave of negative PR is on the way. This activity can deflect negative opinion and also drive more traffic and leads to your website. You need to make it easy for people to review your business: provide links to the popular review sites like Google Plus , Facebook , and Glassdoor on your website.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Marketing Insider Group

JULY 10, 2014

You need to be able to show how the traffic you earn can translate into business results.”. Julie Long: “PR companies like GolinHarris have realigned their company structure to account for the 24-7 connected consumer business model through the creation of holistic engagement centers. But the people who do, use Facebook.

Content Marketing 100

Content Marketing Planning Content PR 100

Biznology

JANUARY 18, 2017

In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. It also got involved too late in the Facebook discussion, by which time it was back on its heels.

Planning 80

Planning Blogger Advertising Agencies PR 80

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? Be your content’s PR team. This approach has resulted in a 16% increase in blog traffic month over month. The fastest way to drive traffic to your #content is through paid #socialmedia, but spend wisely. How do you amplify its reach? Which topic?

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107