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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Now that you’ve got a sense of where conversions are coming from, follow the three tips below to use your data wisely and put your landing pages to work. Tip 1: Measure offline interactions generated by landing pages. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit.

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How to Turn Your Channels into Data-Driven Machines

Inbox Insight

Here we break it down by channel, giving you actionable tips on getting the most out of your data for demand and lead gen campaigns. A great tip for filling gaps in your content is to look specifically at searches that don’t bring back any results for the user. SEO and PPC. Email Marketing.

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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 101
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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. This panel opens with discussion on the potential power of optimization, which arguably fuels such powerhouse companies as Google, Netflix, Facebook and Amazon.

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Funny Business: The Best Digital Marketing Humor, 2014 Edition

Webbiquity

3 PPC Fails That Can Hurt Your Brand by ClickZ. Michelle Morehouse provides serious advice on pitfalls to avoid in PPC advertising, but uses unusually entertaining examples to illustrate her points, including “The World’s Worst Website” and this: New WGN Morning News ‘promo:’ Nobody f#@king likes you by WGN TV.

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3 Angles to Create Magnetic Content with the Triangle of Relevance

Convince & Convert

Tip: Define personas to make this step easier. Tip: Incorporate time relevance with clever word plays. Tip: It’s very useful to have a database list of time significant events relevant to your target audience. Sample Content Heading. Copy for PPC and Facebook ads. of your target audience.

Relevance 143
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10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?