Trending Sources

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%. Facebook, LinkedIn, Target) offer excellent targeting options. Marketing Budget Samples, Examples, and Tips b2bPaid Advertising: 20-30%.

15 Call to Action Samples for Rocking Blog Posts that Convert


Blog posts without a call to action are like Facebook posts without images. We’ve created a list of both written and designed examples, and success tips for every kind of action you might want your blog posts to generate for your organization: 1. Have you written an article that’s designed to function as a tipping point, and push your current leads toward purchasing?

Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. But many SMB’s don’t take full advantage of the Facebook platform because they’re intimidated by the learning curve and the technical knowledge that Facebook applications demand.

The Nine Best Facebook Marketing Tools


Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. Google Review Count: 790,000. Look no further than LikeAlyzer! BuzzBlogger.

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10 Examples of Facebook Ads That Actually Work (And Why)


One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. So, what does optimized Facebook advertising actually look like? The cons?

20 More of the Best Social Media Marketing Guides and Tips of 2013


Best Social Media Marketing Guides and Tips. The Ultimate Social Media Tip Sheet by Heidi Cohen. He even provides sample outreach email text that’s been proven to drive significant response. Moneka Khurana compiles b2b best practices and tips from Dell and Cisco, demonstrating how different types of information (e.g., Tips to Do It Right by The Daily Egg.

Want to Generate More Leads? Try These 6 Tips


If you need to generate more leads in a true and tested way, here are a few tips on what you might be missing (or could be optimizing): 1. Both Twitter and Facebook now have  ad campaigns specifically designed  to help you acquire leads. There are so many techniques to generate leads; this is only a sampling of some of the best and most efficient. Develop Gated Content.

Top Personal Branding Tips for Thought Leaders

Hinge Marketing

Here are seven critical tips that will build your personal brand and put you on the path to higher visibility. Top Personal Branding Tips. 1. Sometimes this book becomes the tipping point that catapults an expert to stardom. Whatever format you choose for your signature piece of content, it should be a sample of your expertise at work and position you as a knowledgeable and creative thinker. 5. Here’s a personal branding tip that shouldn’t surprise you: networking can be a powerful tool. In higher education, Facebook is very popular. doubt it.

13 Quick Tips to Improve Your Web Design Skills


What follows are some tips, tricks, shortcuts and general advice for creating great website design. If people are on your website, you want them to stay, learn and perhaps inquire about your services, not check out company picnic photos and bowling outings on Facebook. Designing your company website can be a challenging proposition. Call it “tunnel vision.” 12) Use white space.

8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013

WindMill Networking

While I’ve blogged about LinkedIn profile tips in the past, it’s time to take a look at the new user interface and determine how to maximize the new profile for 2013 and beyond. Below is a sample of what I have done, mixing together SlideShare presentations, YouTube videos (not only my own but others that I have appeared in), and even an Instagram photo! Get Active!

8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)

Modern B2B Marketing

Author: Bill Faeth If you’re savvy about marketing on social , your business probably has a Facebook account. One of the most crucial elements of a business’s Facebook page is the cover photo. Here are eight awesome ideas for creating the Facebook cover photo of your dreams, inspired by brands who already have an outstanding visual presence. What is Facebook about?

Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature

WindMill Networking

Lure your readers back to your Facebook Page with new content curation features from Post Planner. When I present on Facebook as part of my social media workshops , I introduce a number of Facebook tools for business that I would divide into the following categories: Application platforms (for Facebook contests , etc.). FacebookPhoto credit: Wikipedia).

6 Tips For Building a High Quality Blog Following

Fearless Competitor

The beauty sample delivery service – and its blog – exploded in popularity. At last count, the company had 44,000 Facebook Likes, 14,000 Twitter followers, and 9,400 Youtube subscribers. Here are six tips to attracting readers who stick around longer than the click of a StumbleUpon button: 1. Notice the (Editor’s note) on each item. Turn Existing Customers Into Readers.

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How to Identify the Name of a Font [Quick Tip]


And sometimes, that means they need to find the name of a particular typeface so they can go download it or buy it to use in a Facebook post photo, a poster, or some other form of marketing collateral. Under "popular matches" on the right, you can see that Identifont is starting to narrow in on a few typefaces that might match the one guised in our sample text. How do we know?

6 Tips For Building a High Quality Blog Following


The beauty sample delivery service – and its blog – exploded in popularity. At last count, the company had 44,000 Facebook Likes, 14,000 Twitter followers, and 9,400 Youtube subscribers. – 6 Tips For Building a High Quality Blog Following by Shane Snow. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. Today, to keep up with its readers’ appetite for content, Birchbox employs multiple editors and publishes half a dozen posts a day, along with an online magazine. News & Notes

Facebook Fans Are Hiding Your Posts, and Other Marketing Stories of the Week


Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook? To learn more tips on how you can engage your Facebook audience, read the full story from Fast Company here. Happy Columbus Day weekend, marketers! Do you have fun plans for your bonus day?

5 Event Planning Tips…Even If You’re Not An Event Planner

It's All About Revenue

Here are some handy tips to help you from planning process through the big day. Luckily, Best Events Catering have sample downloads for you. What are your tips for throwing an event? Facebook. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. Get Out The Whiteboard. What’s the goal of your event?

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30 Brilliant Social Media Marketing Tips From 2011


With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. These are tips that, if you haven't benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock. 1. This happens with startups a lot.

7 Expert Email Marketing Tips You're Probably Missing Out On


But there may be a few tips you haven’t mastered yet. Here are a few more advanced tips for marketers looking to kick their email expertise up a notch. Examples of Great Ways to Use Dynamic Lists in Your Marketing: Free Trial Check-Ins: Use a dynamic list to send ongoing tips about how to get the most out of your company's free product trial. For Facebook: [link] [link].

How Social Sign-On Increases Conversions [CHART]

It's All About Revenue

by Joel Rothman | Tweet this There is a formula for becoming a demand generation superstar – and, luckily, there is an easy way to tip the equation in your favor. Social Sign-On is the ubiquitous “Sign In with LinkedIn” or “Register with Facebook” buttons. Click here to see samples of the landing pages. This weeks chart explores how to do that. Increase Conversion Rate.

The 28 Best Influencer Marketing Tools


Sample review:  “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review:  “BuzzStream enables you turn a website or blog post into a contact record in their database. Sample review:  “Little Bird is a great tool for building influencer lists by topic. Google Review Count:  217,000. 10) Inkybee.

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Content Marketing: Connect the Dots and Drive Results

Writing on the Web

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map. Share this on Facebook. But that’s not true. Take a survey.

10 Ways to Boost Your B2B Content Shares


However, the top 5 B2B sites achieve significantly more Facebook and LinkedIn shares (both absolutely and as a percentage). These two networks offer a significant opportunity for B2B blogs–in particular product and research news posts for Facebook and practical tips and industry trends for LinkedIn. From our sample we can see that  50% of posts got 803 shares or more.

Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

million Facebook likes  by boring people. sampling of what New York Life has done: Partnered with the NFL on a “ protection index ” of pro football teams; Created the New York Life Game of Life in partnership with Hasbro. New York Life has carefully cultivated more than 100,000 likes on Facebook. “We believe 60% of our Facebook fans are prospects,” Weiss said. With 1.3

Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. Editorial experts analyze vast sample files to assess the accuracy of different sources. CRM Intelligence Data Sales Data Sales Intelligence Software Tools Technology Tips and Tricks b2b sales Marketing Data But it is now.

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5 Big Marketing Lessons From Kickstarter

It's All About Revenue

The open source rival to Facebook drew a lot of attention from the Web and the mainstream press alike. People wanted to feel like they were playing a role in building something big, and so the little startup took in 2,000% of its funding goal and had 6,479 backers, including Facebook CEO Mark Zuckerberg. Facebook. by Jesse Noyes | Tweet this. Clearly, crowdfunding can work.

Content Marketing: Slow, steady pays off for manufacturer

B2B Lead Generation Blog

Always ask for samples,” she advises. Content Marketing: 3 tips for how to get started. Content Marketing: Mindjet’s infographic strategy boosts blog traffic 420%, Facebook views 313.4%. If you are targeting four personas, he estimates it would require 720 pieces to speak to every persona in multiple channels over the course of a year. lesson on pacing yourself. Manor explains.

A Simple Formula for Writing Kick-Ass Titles


For the sake of demonstration, let''s say our working title is "X B2B Companies Using Facebook in Cool Ways.". 2) Stay accurate. While I''m sure lots of people would love to click into a post that said "10 B2B Companies Killing Facebook So Freaking Hard They Don''t Need Any Other Marketing Channel". Unless, of course, you truly did find 10 B2B companies rocking Facebook that hard.

Funny Business: The Best Digital Marketing Humor, 2014 Edition


Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? From “Catvertising” to “Are Chairs Like Facebook” to “I Have Timeline” to “”CIA’s ‘Facebook’ Program Dramatically Cuts Agency’s Costs,” here are 10 of the best spoofs and satires of digital marketing and media. Really.

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3 Ways Data’s Popularity Is Changing Business

It's All About Revenue

Data is at a tipping point, on the cusp of being thoroughly mainstreamed. Nielsen ratings became a household name by sampling household television viewing. Despite better tracking, people can still practice selective sampling, reporting data that makes them look good but not necessarily the data that enables the company to make wiser decisions and drive revenue performance. Facebook. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Obviously, data has always played a major role in our daily lives.

Geofencing? And other ways to target ads to trade show attendees without being there.


So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. Here’s a sample promoted tweet we used recently; sending this out to a marketing conference. Facebook Interest ads. Geofencing.

Social Media Marketing Tips from 2011

Client Bridge

Hubspot has posted 30 of the best social media marketing tips and ideas from various social media gurus and experts. Here's a sample of some of those tips. If you’re going to tell people to “like” your company on Facebook, have something of value waiting there for them. Write blog content for your target audience, which is not necessarily yourself. Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods. Think of marketing as storytelling, and think of your customers as the characters.

7 Ways to Spot Amazing Freelance Writers


Another thing you’ll want to look for is a meaty portfolio with quality samples and contactable references. 2. If the stuff your potential freelancer writes tends to get shared a lot on Facebook, Twitter, and other popular social media sites, it indicates that he or she knows  how to engage readers. Tips for Hiring Freelancers. Please share your tips in the comments below.

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20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

That post has 23,000 shares and more than 210,000 likes on Facebook! Target does a great job creating a Life and Entertainment-style online magazine with great tips on recipes, fashion, and tips on managing major life events like back-to-school and the holidays. With tips like 9 Ramen Hacks For Your College Dorm , how could they go wrong? Adobe GE Reports.

Top 10 Social Media B2B Posts in First Half of 2011

Social Media B2B

If you are a new reader, below is a good sampling of the kinds of posts we publish. The most popular social network on this site, based on this list, is Facebook, followed by Twitter, then LinkedIn. That is because more B2B marketers are trying to understand how to use Facebook in their social media plans. Ways for B2B Companies to Engage on Facebook. 6. 75 of the Best B2B Facebook Marketing Tips. 7. 8 B2B Facebook Landing Pages. 8. Updated] 10 Examples of B2B Facebook Fan Pages. You have probably read and retweeted them.

Top 30 Most Useful Facebook Blog Posts of 2010

WindMill Networking

Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever.  Personal Profile Tips and Tricks. 10 Cool Facebook Status Tips and Tricks by Amy-Mae Elliott [4,225]. Stop the press!!! 

5 Valentine's Day Marketing Campaigns That'll Warm Your Heart


MegaRed is relying heavily on Facebook to facilitate this campaign, in which visitors can request free samples of their supplements through their Facebook app. If you choose to give the free sample to a loved on, MegaRed will give you a free sample, too. Love, flowers, chocolate, bla bla bla. Where are the marketing results?! But how? Pun totally intended.

5 Ways to Optimize Your Business for Local Search


The study, which sampled 3,000 US adults who use smartphones to search for local businesses, found that the total number of U.S. For companies that want to get found in today’s mobile environment, here are some quick tips to optimize your business for local search. We are living in the days of wine and roses-for mobile devices, anyway. The numbers don’t lie. million units.

The end of an analog life

grow - Practical Marketing Solutions

I’m going to take a break from the usual stream of marketing tips, tricks, and observations here on {grow} to get a little personal and weird. yearbooks, books, boxes of photo albums, newspaper clippings, letters, work samples of magazines I edited decades ago. think that is good once in a while, right? And, in fact, with the kids out of the house, it’s time to downsize.

3 Steps to Executing a Flawless Influencer Marketing Campaign

Modern B2B Marketing

Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media  channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Give them samples of your product to review, or ask them if they’d like to run a contest (and you’ll supply the prizes). Finally: A Few Savvy Tips. Today, the landscape is completely different. Has yours?