Trending Sources

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%. Facebook, LinkedIn, Target) offer excellent targeting options.

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15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent

Blog posts without a call to action are like Facebook posts without images. We’ve created a list of both written and designed examples, and success tips for every kind of action you might want your blog posts to generate for your organization: 1.

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Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence.

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26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today.

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3 Tips for Future-proofing Your Digital Career

grow - Practical Marketing Solutions

On the one hand, I’m looking forward to 3D printers that recreate my limbs from DNA samples, nanomedicine where tiny robots travel through my bloodstream to repair cell damage and “Hyperloop” capsules that transport me at the speed of sound.

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The 26 Best WordPress Plugins

Webbiquity

Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. 21) NextGEN Facebook.

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20 More of the Best Social Media Marketing Guides and Tips of 2013

Webbiquity

Best Social Media Marketing Guides and Tips. The Ultimate Social Media Tip Sheet by Heidi Cohen. He even provides sample outreach email text that’s been proven to drive significant response. 26 Tips to Create Social Media Magic for Your Business by Positively Peggy.

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Want to Generate More Leads? Try These 6 Tips

Kapost

If you need to generate more leads in a true and tested way, here are a few tips on what you might be missing (or could be optimizing): 1. Both Twitter and Facebook now have ad campaigns specifically designed to help you acquire leads.

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Referral Marketing: 8 tips for building a powerful referral channel

B2B Lead Generation Blog

They sampled multiple incentives to identify what their audience would like best. While most of what was sampled fell flat, one item succeeded against expectations – a t-shirt featuring the words “data nerd.” Advocates shared across Facebook, Twitter, PURLs and email.

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13 Quick Tips to Improve Your Web Design Skills

Hubspot

What follows are some tips, tricks, shortcuts and general advice for creating great website design. If people are on your website, you want them to stay, learn and perhaps inquire about your services, not check out company picnic photos and bowling outings on Facebook.

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8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)

Modern B2B Marketing

Author: Bill Faeth If you’re savvy about marketing on social , your business probably has a Facebook account. One of the most crucial elements of a business’s Facebook page is the cover photo. Facebook’s own cover photo is a perfect example of how images can tap into emotions.

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Top Personal Branding Tips for Thought Leaders

Hinge Marketing

Here are seven critical tips that will build your personal brand and put you on the path to higher visibility. Top Personal Branding Tips. Sometimes this book becomes the tipping point that catapults an expert to stardom. Whatever format you choose for your signature piece of content, it should be a sample of your expertise at work and position you as a knowledgeable and creative thinker. In higher education, Facebook is very popular.

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8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013

WindMill Networking

While I’ve blogged about LinkedIn profile tips in the past, it’s time to take a look at the new user interface and determine how to maximize the new profile for 2013 and beyond. Any other profile tips that you would add?

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6 Tips For Building a High Quality Blog Following

Fearless Competitor

The beauty sample delivery service – and its blog – exploded in popularity. At last count, the company had 44,000 Facebook Likes, 14,000 Twitter followers, and 9,400 Youtube subscribers. Think, ‘Will one of my friends from high school think this is worth sharing on Facebook?’

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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. ” — RazorSocial (Tips). Showcase reviews: RazorSocial (Tips).

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6 Tips For Building a High Quality Blog Following

Sazbean

The beauty sample delivery service – and its blog – exploded in popularity. At last count, the company had 44,000 Facebook Likes, 14,000 Twitter followers, and 9,400 Youtube subscribers. – 6 Tips For Building a High Quality Blog Following by Shane Snow. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers.

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How to Identify the Name of a Font [Quick Tip]

Hubspot

And sometimes, that means they need to find the name of a particular typeface so they can go download it or buy it to use in a Facebook post photo, a poster, or some other form of marketing collateral. Sometimes, marketers don’t have access to a professional designer.

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Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature

WindMill Networking

Lure your readers back to your Facebook Page with new content curation features from Post Planner. The subject of this post, Post Planner , is a posting application that I have always introduced together with its “competition:” Facebook and Buffer. Facebook

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Facebook Fans Are Hiding Your Posts, and Other Marketing Stories of the Week

Hubspot

Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook? Happy Columbus Day weekend, marketers! Do you have fun plans for your bonus day?

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5 Event Planning Tips…Even If You’re Not An Event Planner

It's All About Revenue

Here are some handy tips to help you from planning process through the big day. Luckily, Best Events Catering have sample downloads for you. What are your tips for throwing an event? Facebook. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help.

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The 26 Best All-in-One SEO Tool Suites

Webbiquity

Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Sample review: “Get a complete local SEO report in just 15 minutes.

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30 Brilliant Social Media Marketing Tips From 2011

Hubspot

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Source: Social Media Examiner ) Bonus tip: need ideas for all that content?

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7 Expert Email Marketing Tips You're Probably Missing Out On

Hubspot

But there may be a few tips you haven’t mastered yet. Here are a few more advanced tips for marketers looking to kick their email expertise up a notch. For Twitter: [link] Good %20 post %20 on %20 advanced %20 email %20 tips &url= [link] /. For Facebook: [link] [link].

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How Social Sign-On Increases Conversions [CHART]

It's All About Revenue

by Joel Rothman | Tweet this There is a formula for becoming a demand generation superstar – and, luckily, there is an easy way to tip the equation in your favor. Social Sign-On is the ubiquitous “Sign In with LinkedIn” or “Register with Facebook” buttons.

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The 20 Best SEO Rank Tracker Tools

Webbiquity

Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports.

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Content Marketing: Connect the Dots and Drive Results

Writing on the Web

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Share this on Facebook. 3 Easy Tips to Target Readers with Your Content.

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The 28 Best Influencer Marketing Tools

Webbiquity

Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database.

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10 Ways to Boost Your B2B Content Shares

BuzzSumo

However, the top 5 B2B sites achieve significantly more Facebook and LinkedIn shares (both absolutely and as a percentage). Look beyond Twitter to Facebook and LinkedIn as places to promote specific content. From our sample we can see that 50% of posts got 803 shares or more.

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The Science Behind the Most Popular Infographics of 2016

Hubspot

Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. We found that the median of this sample was 800 by 2619 pixels.

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Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

million Facebook likes by boring people. A sampling of what New York Life has done: Partnered with the NFL on a “ protection index ” of pro football teams; Created the New York Life Game of Life in partnership with Hasbro. We believe 60% of our Facebook fans are prospects,” Weiss said.

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Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. Editorial experts analyze vast sample files to assess the accuracy of different sources.

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5 Big Marketing Lessons From Kickstarter

It's All About Revenue

The open source rival to Facebook drew a lot of attention from the Web and the mainstream press alike. Using the platform’s “Updates” tab, Rondinelli answered a long list of frequently asked questions and a 360-degree sample video taken from the device he’s proposed to create. Facebook.

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How to Plan a Seasonal Marketing Campaign: A 5-Step Guide

Hubspot

Rather than miss out on an opportunity to connect with you audience and leverage the ongoing conversation during any given season, we put together some tips designed to help you get your campaign off the ground. To return the love, MegaRed would send the user a free sample, too.

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A Simple Formula for Writing Kick-Ass Titles

Hubspot

For the sake of demonstration, let''s say our working title is "X B2B Companies Using Facebook in Cool Ways.". While I''m sure lots of people would love to click into a post that said "10 B2B Companies Killing Facebook So Freaking Hard They Don''t Need Any Other Marketing Channel".

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Funny Business: The Best Digital Marketing Humor, 2014 Edition

Webbiquity

Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? Watch as standup comic Brendan Fitzgibbons gives Dino Dogan practical tips on how to be funny. What are you laughing at? If the answer is “nothing,” then you need to read this post!

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The Silent Marketing Roadblock – Choice

Act-On

By sampling flavors, you hope to gain clarity about your decision. They allowed people to sample and purchase jars. Here are a few tips. For example, the Forbes article below, “Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity,” says they could scale back social sharing from the current five options to only three, such as Twitter, Facebook, and LinkedIn. Here are a few tips for creating powerful social proof: Use testimonials with pictures.

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3 Ways Data’s Popularity Is Changing Business

It's All About Revenue

Data is at a tipping point, on the cusp of being thoroughly mainstreamed. Nielsen ratings became a household name by sampling household television viewing. Despite better tracking, people can still practice selective sampling, reporting data that makes them look good but not necessarily the data that enables the company to make wiser decisions and drive revenue performance. Facebook. by Jesse Noyes | Tweet this.

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