Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Host a Podcast Podcasting is another effective website promotion strategy that doesn’t have to cost much. You can create podcast content the same way you create blog posts.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Heinz Marketing

OCTOBER 22, 2021

Facebook and LinkedIn also offer industry and topic specific groups. Listen to Podcasts. Podcasts (and audiobooks) have become my go-to resource for all things. There are many podcast platforms at your disposal, and you can get them free on your mobile device. Google Podcasts. Apple Podcasts.

Planning 119

Planning Work Management Marketing Management Marketing Automation Services 119

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. Podcast Content Statistics. Podcasts provide a new way of connecting with audiences and continue to be an important aspect of a leading content marketing strategy.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Marketing Insider Group

APRIL 6, 2021

You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). You can link to guides, instructions, or webinars that explain next steps. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Vidyard

JUNE 8, 2017

Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Many brands are looking to video podcasting as a new medium for promoting thought leadership.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Outgrow

SEPTEMBER 12, 2022

Podcast – HubSpot. A podcast is a great way to generate demand for your business. With the steep rise in podcast success during the covid-19 pandemic, tons of companies have started podcasts to widen their reach. . It has an entire podcast network with different podcast series. YouTube – Ahrefs

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Martech

FEBRUARY 21, 2023

It determines what content gets found and shown to users on Google, YouTube, TikTok, Facebook and more. Let’s use podcasting as an example. Its successes are all around us, we just haven’t been aware of them. Do you use Grammerly? When Gmail finishes sentences for you, that’s AI. So, what can it do for marketers right now?

Marketing AI 115

Marketing AI Training Marketing & Strategy User-Generated Content 115

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live. What Is Facebook Live?

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

KoMarketing Associates

AUGUST 26, 2020

For a deep dive on everything you can do with native videos, see LinkedIn’s on-demand webinar, [Lights, camera, action] How to wow your audience with video on LinkedIn. One of the webinar’s particular strengths is talking about how to repurpose video assets. It’s not Facebook. It’s not YouTube. It’s not Twitter.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ClearVoice

MARCH 14, 2024

Partnerships can allow brands to explore various content formats, such as podcasts , videos , webinars, and co-written articles, which can significantly increase audience engagement. One example is the now-classic “ Puppyhood ,” a YouTube video created by Buzzfeed in partnership with Purina.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Content Marketing Institute

AUGUST 31, 2023

– Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-form content into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more. But copy from AI is starting to look obvious and dull.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

ConvertKit

NOVEMBER 20, 2020

Even if Facebook, Inc. Host a webinar, workshop, or masterclass. A webinar, like an email course, requires an email address to share the incentive. Webinars are also often perceived as high value and high-touch. As a creator, you can host a webinar to share your expertise and collect email addresses. Create a quiz.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Scoop.it

OCTOBER 12, 2021

Unless you have the resources of a Fortune 500 brand, you probably can’t manage Facebook, Instagram, Twitter, LinkedIn, TikTok, Instagram, Snapchat, onsite blogs, guest blogs, YouTube videos, podcasts, and webinars all at once. Instead, you need to pick one or two mediums and one or two channels. Develop a Calendar.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Webbiquity

JULY 19, 2022

Number of customers who subscribe to a piece of software or use a service like a podcast hosting platform , website builder, or email marketing tool. There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

PathFactory

FEBRUARY 8, 2021

using a blog post to provide information and a script for a YouTube video). Rather, you can take advantage of existing content as the foundation for your social media posts, videos, and webinars. Turn it into a podcast. Take advantage of the content you gathered from your virtual event to create podcast content.

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75

Onalytica B2B

JULY 17, 2018

In addition, he produces weekly videos for his Guy in a Cube YouTube channel. I also have other people that influence me from a marketing, life or YouTube aspect. Peter and Casey have influenced my YouTube productions. Video is a huge part of my passion – YouTube specifically. Webinars fit nicely into the video area.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Ambal's Amusings

JULY 19, 2012

Name: ‘Content Rules,’ How to create killer Blogs, Podcasts, Videos, Ebooks, and Webinars (and more) that engage customers and ignite your Business. Blog Twitter Facebook. Blog Twitter Facebook. Content Marketers Must Read Book of the Week! Authors: Ann Handley. MicrosoftInternetExplorer4.

Content Marketing 100

Content Marketing Content Youtube Storytelling 100

Convince & Convert

DECEMBER 1, 2015

Sigstr (a sponsor of our awesome Business of Story podcast ) provides an inexpensive, elegant solution to automatically implement branded email signatures across your entire team. It’s the little “window shade” that pulls down, promoting our latest Webinar, ebook, or other project. YouTube Video Cards.

Webinar Metrics 114

Webinar Metrics Youtube Stats Facebook 114

PureB2B

MARCH 31, 2022

Nowadays, it’s a key tool customers use to identify potential new vendors, with the most popular channels being: YouTube LinkedIn Twitter Facebook. To carry out this research, buyers rely on webinars, podcasts, and thought leadership articles to better gauge these companies and the products they’re interested in.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Valasys

NOVEMBER 21, 2022

Since Facebook and Instagram have increased the number of visual content and YouTube is the second most popular search engine after Google, it shouldn’t be a surprise that videos are the biggest prospects of content marketing. Over the past few years, podcast listenership has been booming. Use Webinars.

B2B Marketing 40

B2B Marketing Tips Content Marketing Planning 40

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Share an image related to your company on your Facebook page, and ask people to like or comment to enter your contest. Plus you can really focus in on your core audience.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. In fact, are we still talking about influencers?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Optinmonster

APRIL 9, 2020

Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. It’s important to remember though, your YouTube video will not necessarily play right inside an email. Webinar marketing is an effective lead generation strategy.

Newsletter 119

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 119

Optinmonster

APRIL 20, 2020

One easy tip is to create a private Facebook group for your students. Hence why Facebook is often used by teachers looking to sell online courses. Start a Podcast to Hype Your Online Course. Start a Podcast to Hype Your Online Course. Everyone and their mother has a podcast right now. And for good reason.

Course 95

Course Work Management Marketing Management Class 95

seo.co

MARCH 28, 2021

A random Facebook user who sees your post in their news feed is not a lead. The random Facebook user becomes a lead when he clicks on your post, visits your website, and downloads your ebook. Courses/webinars. Most businesses sell courses as products and/or use webinars to sell products. Develop a Facebook Group.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Oktopost

APRIL 21, 2020

Facebook alone has seen more than a 50% increase in usage in recent weeks. For example podcasts, like the ones Oktopost has hosted with Chris Skinner , Kyle Hegarty or Scott Vaughan , are great examples of on-demand content. In addition, webinars, YouTube videos and digital panels all make for powerful watch-any-time content.

B2B Marketing 109

B2B Marketing B2B Work Management Content 109

KoMarketing Associates

AUGUST 18, 2020

For a deep dive on everything you can do with native videos, see LinkedIn’s on-demand webinar, [Lights, camera, action] How to wow your audience with video on LinkedIn. One of the webinar’s particular strengths is talking about how to repurpose video assets. It’s not Facebook. It’s not YouTube. It’s not Twitter.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Convince & Convert

DECEMBER 10, 2014

I did a webinar recently with my friends from Expion about cross channel social media analytics. One of the great points that Albert Chou from Expion brought up in the webinar is that we often have plenty of measures around social media outputs. We know likes and comments and shares and all those things. Sprout Social Shoutout.

Social Media 150

Social Media Media Paid Search Agency Work Management 150

B2B Digital Marketer

FEBRUARY 15, 2024

Plan a mix of formats, such as blog posts, whitepapers, webinars, and case studies, to engage your audience at different stages of the buyer’s journey. These actionable steps provide a comprehensive roadmap for integrating the critical insights from our podcast discussion into a business or marketing strategy.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

ClearVoice

MARCH 8, 2022

She also provides insight on creating online courses and selling those courses with help from webinars. Finally, she creates and hosts a podcast, ‘Online Marketing Made Easy.’ ’ Thanks to her experience, Heidi is a frequent speaker and guest lecturer for B2B marketing conferences and a visitor on similar podcasts.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Marketing Insider Group

MAY 22, 2023

Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. Draft a script for a 30-minute podcast episode about [topic].

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

The Marketing Blender

DECEMBER 28, 2020

They receive a higher click-through rate (CTR) than text or a static image, are shown to more of your followers, and get placed higher on the user’s feed compared to those shared via an external website, like Youtube. Transcribe podcast or webinars with Temi. Marketing Automation. Doing Good is Good for Businesses.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Marketing Insider Group

JANUARY 27, 2020

Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos. If they’re mostly on Pinterest but your main focus has been Facebook, you need to pour more effort into optimizing your Pinterest posts. Make sure you use your chosen keywords to get more eyes on your posts. We tricked you!

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Ledger Bennett

MARCH 12, 2020

– YouTube. – Facebook Live. – Webinar. – Live podcast recording. Distribute valuable content with a podcast . And who doesn’t love a podcast?! Plan a podcast strategy. Spin off the podcasts into blogs, videos and more. Make the podcast content hub gated .

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Adobe Experience Cloud Blog

MAY 27, 2011

by Andrew Spoeth You’ve just wrapped up your online event and are relieved that everything in your webinar went smoothly. Although a well-executed webinar gives reason to celebrate, now is not the time to sit back and relax. Here is a post-event checklist which we have developed, based on having run dozens of our own webinars.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

Marketing Insider Group

FEBRUARY 5, 2024

UChicago) Audio and Podcast Marketing Stats The podcast industry is currently worth $23.56 Demand Sage) An average American listens to 8 podcasts every week. Demand Sage) Over 62% of American consumers listen to podcasts. million podcast listeners globally. Statista) There are currently 464.7

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219