Outbrain

NOVEMBER 16, 2020

There is a key reason why native video has gained an edge over regular video, and here it is: Native videos are non-intrusive, so they don’t annoy the audience as other ads do. In 2021, video advertising will increasingly go native. And there is no better time to start adapting your video marketing than now.

Paid Search Agency 47

Paid Search Agency Video Marketing Ads ROAS 47

Outbrain

SEPTEMBER 27, 2019

Diving into Advertising Week New York can feel a little overwhelming — there are countless selections of seminars ranging from dating-innovator Bumble to the volatile 2020 election. However, one theme that remained constant throughout was the emphasis on Video. And the best way to do so is through Video Storytelling.

Storytelling 27

Storytelling Advertising Agencies Advertisements Advertising 27

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. What makes virtual and augmented reality so effective for storytelling is how they put multiple senses in the middle of the action. ” 2.

Brand Identity 167

Brand Identity Branding Storytelling Sample 167

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building. His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Standard

JULY 18, 2016

Brands are getting the hang of Facebook’s soundless video environment—kind of. Facebook users now watch over 100 million hours of video on the platform each day, Facebook says , and most of those views are soundless. Given these challenges, how can brands deliver amazing content as soundless video evolves?

Facebook 40

Facebook Video Marketing Paid Search Agency Advertising Agencies 40

Spiralytics

MARCH 13, 2024

On top of this, she is also a model for bikinis and is the face of JAG Jeans, with advertisements showcasing the JAG Ivana Jeans. She shares her glamorous lifestyle and engaging personality through her YouTube videos. Much like her brother, her YouTube channel features dance videos, challenges, travel, and lifestyle content.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? I even made a video about it! On Facebook, native video is king. For instance, do bullets kill storytelling? Let’s dive in.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than half of search traffic comes from mobile devices. More than two-thirds of adults in the United States use Facebook. ( Facebook ). More than 90 percent of social media marketers use Facebook for advertising.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

ClearVoice

MARCH 7, 2022

But storytelling and digital media are ubiquitous. As a result of the pandemic, people work remotely and you may not even know where the words you read or pictures and videos you see are coming from. An uptick in video usage, which seems to be true worldwide. Time spent on mobile devices is on the rise.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Navigate the Channel

JULY 21, 2023

As a result, traditional advertising has been analyzed more than ever. Michael Learmonth, digital editor for AdAge , recently wrote an interesting article of how Steve Jobs embraced traditional advertising and branding strategies throughout the evolution of Apple. He also saw the advertising as inextricable from the product.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Content Standard

SEPTEMBER 2, 2016

Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. But that seems all but given nowadays.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Content Standard

JUNE 9, 2015

A year ago, brand video sharing and engagement on YouTube was 20 times higher than on Facebook. This year, the king of video had a month-long celebration for its 10-year anniversary , but it is no longer leading the views and engagement growth charts as Facebook has now taken the digital throne.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

QuanticMind

FEBRUARY 15, 2019

In light of the proliferation of ads on Facebook, Instagram and other social media, digital practitioners are pretty much required to have a video ad strategy in place — and one that makes them stand out from competitors. While it might seem like Marketing 101, it’s often surprising how many digital advertisers fail to do this.

Paid Search Agency 40

Paid Search Agency Ads Video Marketing Ad Building 40

Content Standard

JUNE 25, 2016

Video content is exploding right now, and everyone wants to get in on the game. Facebook, Twitter, and YouTube are beefing up their video features. And don’t forget Snapchat , the ephemeral messaging app that ushered in the era of vertical video. The Video Contest and an Unlikely Entrant. Live or prerecorded?

Advertising Channels 65

Advertising Channels Video Marketing Brand Identity Branding 65

Bluetext

JANUARY 13, 2019

Since the dawn of the cognitive revolution, humans have been captivated by storytelling as a ritual to pass along information that was important to live, whether that was sitting around the campfire to hear tribal lore or making a memorable impression at your staff Christmas party. The medium is storytelling. Show me what payments are.

Storytelling 20

Storytelling Advertising Mediums Mobile Advertising Marketing Proposals 20

Contently

MAY 3, 2017

As advertisers use Google’s recent controversies to leverage better prices and better placements, YouTubers are suffering. Many—some with controversial content, some without—have taken major hits to their revenue as advertisers pull out and YouTube’s algorithm demonetizes videos with little explanation.

Storytelling 100

Storytelling Youtube Advertising Agencies Mobile Advertising 100

Content Standard

SEPTEMBER 28, 2016

Once I had sandwiched myself between two other sweaty commuters, I took out my phone and began scrolling through Facebook. Tasty video of a chocolate chipwich dessert: arguably more exciting! Pretty good for a Facebook marketing video.) I find out you fell off of a ladder through Facebook? Well, Facebook has 1.13

Facebook 40

Facebook Cost Per Thousand Paid Search Agency Mobile Advertising 40

Outbrain

AUGUST 14, 2021

While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Content Standard

APRIL 25, 2019

With that in mind, here are a few smart ways in which nonprofits are using emerging technology such as chatbots and live video to enhance their marketing agility and further their communications strategies. Chatbots have also played a leading role in creative storytelling campaigns which have captivated constituents and inspired action.

Digital Transformation 84

Digital Transformation Cost per Acquisition Broadcasting Paid Search Agency 84

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right).

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Martech Advisor

NOVEMBER 18, 2019

We associate marketing with witty advertisements, spectacular billboards, and quirky taglines. If you choose to drive traffic to your portal from a social media site such as Instagram or Facebook, you will start with budgeting and audience targeting – which is science and numbers. You must be in marketing!

Mobile Advertising 85

Mobile Advertising Creativity Marketing & Strategy User-Generated Content 85

seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Video Marketing. Video marketing is one of the most effective ways to inform customers about your products and services. You can leverage the power of video marketing in several other ways to increase a higher engagement level.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Content Marketing Institute

MAY 9, 2018

video games), intended to replicate real life (e.g., The most common VR headsets are those that hold your mobile phone in front of your eyes while blocking out light, such as Google Cardboard ; more high-end options include Oculus Rift and HTC Vive. seeing the world in front of you “through” your mobile screen in Pokémon Go).

Brand Identity 97

Brand Identity Branding Advertising Mediums Paid Search Agency 97

Content Standard

APRIL 26, 2019

Facebook’s troubles have been well publicized in the last 12 months—from changes in its news feed algorithm wiping out brand reach seemingly overnight, to the data privacy scandals and the fake news issues. ” function to help users better understand and control what’s being displayed to them.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Content Standard

APRIL 23, 2015

As far as the company is concerned, brand storytelling is a success. Joe did see the content in his Facebook feed—several times, in fact—except the first time he saw it, his mobile device took too long to load the content, causing him to navigate away. Reality check. The end result? What if companies did something different?

Storytelling 40

Storytelling Enterprise Management Effectiveness Brand Identity 40

ClearVoice

MARCH 8, 2022

’ Amy launched her own business backed by plenty of experience; she was once a former contributor to, and Facebook Community Manager for, the Social Media Examiner, and as director of content development for Anthony Robbins Cos. Kay Hsu , head of Creative and Design, Partnerships Marketing at Facebook.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

seo.co

FEBRUARY 16, 2021

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Video Marketing. Video marketing is one of the most effective ways to inform customers about your products and services. You can leverage the power of video marketing in several other ways to increase a higher engagement level.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

ClearVoice

JANUARY 30, 2019

One key indicator that shows that brands are finding stories to be effective is found in the fact that 37 percent of those surveyed say they have invested in ad spend on Facebook and/or Instagram stories. In a recent YouTube video , Instagrammer Lucy Martin discusses how important entertainment value is in Instagram stories.

Social Media 76

Social Media Media Youtube Custom Publishing 76

Sprout Social

JUNE 7, 2023

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand.

Work Management 110

Work Management Marketing AI Brand Identity Branding 110

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Marketing Insider Group

SEPTEMBER 22, 2014

The “digital, social mobile” world we all talk about – those are just the pipes. It took decades (and is still the exception) for advertisers to tell stories. Where the brand becomes the platform for storytelling. ” So listen to the video and tell me what you think!? We are all connected.

Content Marketing 100

Content Marketing Paid Search Agency Opt-out Content 100

Content Standard

NOVEMBER 30, 2018

Artificial intelligence and machine learning are making it possible to fine-tune product advertisements, resulting in more intelligent display and re-targeting campaigns while also generating better suggestions on your e-commerce site, according to Marketing Dive. Cohesive storytelling is a priority across all channels.

Marketing Strategy 93

Marketing Strategy Marketing & Strategy Multi-Touch Attribution Trends 93

Content Standard

MARCH 6, 2019

Their central marketing division (which has more than 150 employees and an annual budget of $300 million, according to the Kansas City Business Journal ) controls advertising and social media, but they bring the communities into the fold through local events and even sports team sponsorships. It’s getting out into the community.”

Paid Content 87

Paid Content Marketing Strategy Marketing & Strategy Advertising Agencies 87

Marketing Insider Group

OCTOBER 8, 2014

We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. Video and mobile platforms are growing in importance. Second, content marketing is emerging as the counter weight to advertising that we hate. Is Native advertising somewhere in the middle? Native Advertising.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Brand Identity 100

Marketing Insider Group

FEBRUARY 25, 2015

Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Not that there is anything wrong with advertising. Advertising is an effective technique for any business that can afford it. Advertising is what consumers tune out.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Ad Frequency 100